Melissa Post Email & Phone Number

New York, NY, US

New York City Metropolitan Area

New York City Metropolitan Area

• Sold print, digital and social assets for the Cosmopolitan Brand.
• Social included Cosmopolitan on the Snapchat Discover Platform.
• Doubled Macy’s, Express and Iconix businesses and broke DSW, NY & Co., Calvin Klein, DKNY.
• Sold Cosmo Fun, Fearless Life platform to Express.
• Liaisoned with Cosmo fashion editorial on behalf of entire sales team.

• Broke multiple fashion accounts including: Calvin Klein, DKNY, Jones, Eileen Fisher, Chico’s, Macy’s, Ann Taylor, Loft, Kohl’s, Lord & Taylor and Talbots.
• Part of team that evolved Real Simple fashion edit to be more on trend and modern.
• Liaisoned with fashion editorial monthly.
• Sold integrated multi platform programs.

• Initiated a move from management to sales. Responsible for designer, retail and real estate categories.
• Broke/increased revenue for the following: Louis Vuitton, Dior, Gucci, YSL, Bottega, Armani, Burberry, Chloe, Prada, Ralph Lauren, Calvin Klein, Saks, Lord & Taylor, Neiman Marcus, Target, Simon, GGP.
• Increased revenue from $1,500,000 in 2002 to $4,900,000 in 2005 +226%.
• Established real estate category by leveraging retail expertise with developers.

• Part of management team that modernized WWD with the launches of: WWD The Magazine and WWD Accessories plus entertainment and digital sections.
• Managed team that broke new categories: designer, liquor, real estate.
• Initiated real estate developers as a viable category for WWD.
• Worked with marketing team to build programs around key initiatives.
• Trained team of sales representatives.

Expanded W responsibility (see below) to also include L.A Magazine for Liquor, Electronics and Bottled Water categories. In 1999 increased sales by 300%.

• Year 2 sales performance at W increased by 50% to $1,500,000.
• Supervised salespeople for W special sections and multi title partnerships.
• Created strong selling tools for sales team.

• Hired to develop categories non-endemic and non-existent in W. Categories included: Spirits, Credit Cards, Financial, Electronics, Bottled Water.
• Developed a $1,000,000 business for first full year at W.
• Broke Absolut, Belvedere, Beefeater, Clicquot, Finlandia, Kahlua, Samsung, Philips, American Express, Evian.

• Spearheaded strategic and creative development and all media to support Maxwell House Specialty Coffees.
• Lead new product development at the agency for all Maxwell House brands. Identified trends, translated them to concepts, tested them quantitatively, considered for national launches.
• Managed Account Executive and Assistant Account Executive.

• Identified drivers of monthly shipment and share activity via in depth analysis of pricing, promotion, distribution and advertising. Analysis used to develop marketing plans.
• Developed positioning, advertising, and packaging for Revitalift launch.
• Presented comprehensive marketing plan at national sales meeting.
• Managed $25MM media budget.

• Developed strategic positioning and lead creative development for CG Eye.
• Spearheaded Cover Girl Print Exploratory for all CG brands.
• Represented entire account team across all Cover Girl businesses for media.
• Managed Account Executive and Assistant Account Executive.

• Involved in strategic and creative repositioning to support Crisco health restage.
• Managed environmental package initiative and Private Label defensive.
• Spearheaded national search for Crisco spokesperson.

Bachelor Of Business Administration, Marketing

Graduated Cum Laude

High School Diploma