Melissa Rojas Email & Phone Number

Bogotá, Bogota, Co

- Content strategy for the correct use and adaptation of all available promotional assets with an omni-channel approach.- Development, implementation and monitoring of strategic marketing programs and initiatives.- Strong public relations with media and key stakeholders to ensure the effectiveness of the different marketing and communication strategies.- Management and follow-up of client events. - Organization and communication of digital events. - Creation and tracking of different KPIs to measure the use and success of different marketing materials and initiatives.- Promotion of the adoption of the different corporate market intelligence tools and lead market research activities at subsidiary level.- Increase market awareness by coordinating Sell Out collection or participation with local associations.- CRM management ensuring alignment with Corporate strategy.- Generation of actionable information and valuable insights from the CRM information system.

Bogotá, Distrito Capital, Colombia

Planning and execution of high-impact events. Expertise in logistics, budget management, vendor coordination, and team coordination. Results-driven, capable of managing multiple projects simultaneously with effective communication skills.

Bogotá, Distrito Capital, Colombia

Marketing and communications leader for ColombiaDigital strategy specialist with experience in the Open Finance field, focused on generating knowledge and promoting adoption across different industries through social media and educational events. Key accomplishments:- Organizing webinars with renowned experts in the Open Finance sector to facilitate knowledge dissemination and exchange across various verticals.- Creating Open Finance content for the company's centralized blog, with a specific focus on the Colombian market.- Developing case studies in collaboration with clients, showcasing tangible results as a market attraction and retention strategy.- Implementing inbound marketing strategies using Hubspot to optimize lead flow and maximize conversion.- Additionally, I excel in developing creative co-marketing activities with ecosystem entities, expanding the company's reach and visibility.1:1 strategy, dedicated to establishing strategic connections with potential clients. Key accomplishments:- Quarterly definition of timely themes to organize and manage in-person events aimed at direct engagement with potential clients.- Active participation in external events where the company can strategically generate revenue, making informed decisions and executing necessary actions.- Logistics and coordination of POP materials.Public Relations with extensive experience in the fintech ecosystem. Key accomplishments:- Proactively building relationships with key stakeholders in the fintech sector, fostering strategic alliances and collaborations to drive mutual growth.- Managing media relations for content creation, securing free press coverage, and publications.- Aligning with regulatory, product, and sales departments to ensure a comprehensive and cohesive strategy.

- Developing digital strategies for the benefit of the Association members- Leading multiple Fintech tracks at national events- Establishing alliances and benefits with national and international events- Maintaining ongoing relationships with media outlets and managing Fintech specials- Creating and designing content for social media- Managing and developing multiple content for podcasts- Budget management for digital advertising.

Bogotá, Dc, Colombia

Bogotá D.C., Colombia

Development of digital content for social media and corporate materials, as well as digital design of customized reports, documents, and presentations for clients. Additionally, strategic management of social media platforms to enhance online presence and engage with the audience.

Bogotá D.C. Area, Colombia

Handling technical specifications, S&O, and master specs, conducting market research for each product, contributing to industrial design projects within Chevrolet's portfolio, and monitoring competitor intelligence at both national and international levels.

Diseñadora Industrial, Industrial And Product Design, Finalizado

Urban Design Studio - Waterfront Development In Geelong, Melbourne, Industrial Design

Identify and provide detailed design solutions for street furniture (eg. Seats, street ligths, skate facilities) to update their current.