Melissa R. Email & Phone Number

San Diego, CA, US

San Diego, California, US

• I helped shape the marketing strategy for three distinct brands, driving substantial growth and product innovation. My focus on integrative marketing, customer insights, and demand generation, coupled with my ability.
• Team Leadership: Recruited and managed a team of 4 direct reports and supervised 3 agencies, driving a cohesive and effective marketing strategy.
• Growth Marketing: Achieved 87% growth in 2020 and 50% in 2021 through product launches and sustained growth via user experience and CRO.
• Paid Media Management: Transitioned paid media in-house, tripling ROAS while maintaining CPA and CPC targets.
• Process Improvement: Implemented reporting via Looker Studio, set up automation tools and AI to optimize performance, established server-side tracking, and extended cookie parameter tracking to last a full year.

Boston, Massachusetts, US

• As the Brand Marketing Manager for GreatCall (now Lively by Best Buy Health), I managed relationships with key partners like Best Buy and Lyft, leading product launches and integrated marketing campaigns. My role.
• Product Development: Led the successful launch of Jitterbug Smart2, increasing sales by 50% compared to the previous model.
• Sales Growth: Exceeded gross sales targets for the Jitterbug brand, achieving +21% in 2017 and +10% in 2018.
• Customer Satisfaction: Launched the Best Buy Learning Center, reducing returns and tech support costs, while increasing customer satisfaction.
• Market Segmentation: Developed separate advertising strategies for Jitterbug Flip and Jitterbug Smart, effectively targeting distinct audience segments.

Ghaziabad, Uttar Pradesh, IN

• I managed the P&L for the ORS HAIRepair brand, driving distribution and revenue growth through strategic digital media and in-store activations. My role included overseeing new product launches and expanding market.
• P&L Management: Oversaw the ORS HAIRepair brand’s financial performance, driving revenue growth and cost efficiencies.
• Digital Media Strategy: Implemented successful digital campaigns across paid search, display, and social media platforms.
• In-Store Activations: Enhanced brand visibility through targeted efforts in ethnic retail markets, including partnerships with Walgreens.
• Product Launches: Led the launch of new products, increasing market share and consumer engagement.

• As an associate at Bloom, Gross & Associates, I specialized in executive search for top CPG companies, managing relationships with clients like Hershey, Kellogg’s, Energizer, and Dyson. My efforts contributed to.
• Client Relationships: Managed and nurtured client relationships, ensuring alignment with their recruitment needs and business goals.
• Award-Winning Performance: Received the 2012 Top Performer award for exceptional performance in executive search.
• Strategic Recruiting: Successfully filled senior marketing roles, contributing to client success and business growth.
• Market Insights: Provided clients with valuable market insights and talent acquisition strategies.

US

• Over my nine-year tenure at Alberto Culver (Acquired by Unilever), I advanced through various roles, significantly contributing to the growth and market presence of renowned personal care brands like TRESemmé, VO5.
• P&L Optimization: Managed the VO5 brand’s $86 million P&L, delivering $8.5 million in pre-tax profit through cost-cutting, optimized planogram, and promotional efficiencies.
• Marketing Strategy: Directed a $30 million TV and print budget for Nexxus Salon Haircare, achieving significant sales growth and brand recognition.
• Product Launches: Spearheaded the rollout of Nexxus at Costco, generating $32 million in sales within 18 months through pop-up salons, sampling, and customized sales training.
• International Growth: Drove 10% growth for St. Ives in Canada and 20% in Latin America by repositioning the brand and implementing SKU rationalization strategies.

New York, New York, US

Mba, Marketing & International Business

Ba, International Relations