Melissa R.

Melissa R. Email and Phone Number

Director of Marketing @ Integral Senior Living
San Diego, CA, US
Melissa R.'s Location
San Diego, California, United States, United States
Melissa R.'s Contact Details

Melissa R. personal email

n/a
About Melissa R.

With a history of success driving substantial brand growth and consumer engagement across diverse sectors, I thrive in integrative marketing, customer insights, and demand generation. My expertise lies in innovative product development and strategic brand awareness. I provide a clear vision and unwavering commitment to surpassing ambitious objectives through data-driven approaches and a relentless drive for excellence.With a history of spearheading product innovation and strategic campaigns, I have driven an 87% sales increase at Biomedical Research Laboratories and managed brand portfolios generating up to $85 million in annual sales revenue. Notable achievements include optimizing VO5’s P&L to achieve $8.5 million in pre-tax profit, surpassing forecasts by 85%.𝐒𝐨𝐦𝐞 𝐨𝐟 𝐦𝐲 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬 𝐚𝐧𝐝 𝐜𝐚𝐫𝐞𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:🔅 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧: Led the Jitterbug Phones project for GreatCall, introducing separate advertising for flip and smartphones, and integrating services like Lyft, resulting in increased consumer interest and added value for the 55+ audience.🔅 𝐇𝐢𝐠𝐡-𝐈𝐦𝐩𝐚𝐜𝐭 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Managed strategic partnerships with Best Buy, Lyft, and others, driving product launches and integrated marketing campaigns with a multimillion-dollar annual budget.🔅 𝐂𝐨𝐬𝐭 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐚𝐧𝐝 𝐑𝐎𝐈: Reached record-setting cost savings by bringing media services in-house and restructuring the team, reaching a 3x ROI on spend.🔅 𝐓𝐞𝐚𝐦 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: At Biomedical Research Laboratories, recruited and managed a cohesive team, transitioning media management in-house and driving a 3x return on investment, significantly enhancing team capabilities and performance.Born in Colombia and fluent in English as my second language, I bring a unique perspective to my work. I am passionate about health and wellness and an avid animal lover, having been a lobbyist for the Humane Society and rescued a dog from Thailand. My leadership style emphasizes collaboration, learning from mistakes, and maintaining open communication to drive innovation and team success.

Melissa R.'s Current Company Details
Integral Senior Living

Integral Senior Living

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Director of Marketing
San Diego, CA, US
Website:
islllc.com
Employees:
269
Melissa R. Work Experience Details
  • Integral Senior Living
    Director Of Marketing
    Integral Senior Living
    San Diego, Ca, Us
    View
  • Biomedical Research Laboratories
    Senior Brand Manager / Marketing Director
    Biomedical Research Laboratories Jul 2019 - Jul 2024
    San Diego, California, Us
    I helped shape the marketing strategy for three distinct brands, driving substantial growth and product innovation. My focus on integrative marketing, customer insights, and demand generation, coupled with my ability to manage a multimillion-dollar budget.● Team Leadership: Recruited and managed a team of 4 direct reports and supervised 3 agencies, driving a cohesive and effective marketing strategy.● Growth Marketing: Achieved 87% growth in 2020 and 50% in 2021 through product launches and sustained growth via user experience and CRO.● Paid Media Management: Transitioned paid media in-house, tripling ROAS while maintaining CPA and CPC targets.● Process Improvement: Implemented reporting via Looker Studio, set up automation tools and AI to optimize performance, established server-side tracking, and extended cookie parameter tracking to last a full year.
    View
  • Best Buy Health
    Brand Marketing Manager
    Best Buy Health Jul 2015 - Mar 2019
    Boston, Massachusetts, Us
    As the Brand Marketing Manager for GreatCall (now Lively by Best Buy Health), I managed relationships with key partners like Best Buy and Lyft, leading product launches and integrated marketing campaigns. My role involved overseeing a $20 million annual budget and driving growth in the senior market with innovative health products.● Product Development: Led the successful launch of Jitterbug Smart2, increasing sales by 50% compared to the previous model.● Sales Growth: Exceeded gross sales targets for the Jitterbug brand, achieving +21% in 2017 and +10% in 2018.● Customer Satisfaction: Launched the Best Buy Learning Center, reducing returns and tech support costs, while increasing customer satisfaction.● Market Segmentation: Developed separate advertising strategies for Jitterbug Flip and Jitterbug Smart, effectively targeting distinct audience segments.
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  • Dabur India Limited (Namaste Labs)
    Marketing Manager
    Dabur India Limited (Namaste Labs) Feb 2014 - Apr 2015
    Ghaziabad, Uttar Pradesh, In
    I managed the P&L for the ORS HAIRepair brand, driving distribution and revenue growth through strategic digital media and in-store activations. My role included overseeing new product launches and expanding market presence.● P&L Management: Oversaw the ORS HAIRepair brand’s financial performance, driving revenue growth and cost efficiencies.● Digital Media Strategy: Implemented successful digital campaigns across paid search, display, and social media platforms.● In-Store Activations: Enhanced brand visibility through targeted efforts in ethnic retail markets, including partnerships with Walgreens.● Product Launches: Led the launch of new products, increasing market share and consumer engagement.
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  • Bloom, Gross & Associates
    Associate
    Bloom, Gross & Associates Jun 2010 - Jan 2014
    As an associate at Bloom, Gross & Associates, I specialized in executive search for top CPG companies, managing relationships with clients like Hershey, Kellogg’s, Energizer, and Dyson. My efforts contributed to filling senior marketing roles and driving client satisfaction.● Client Relationships: Managed and nurtured client relationships, ensuring alignment with their recruitment needs and business goals.● Award-Winning Performance: Received the 2012 Top Performer award for exceptional performance in executive search.● Strategic Recruiting: Successfully filled senior marketing roles, contributing to client success and business growth.● Market Insights: Provided clients with valuable market insights and talent acquisition strategies.
  • Alberto Culver
    Analyst, Assistant Brand Manager And Brand Manager
    Alberto Culver Oct 2001 - Jan 2010
    Us
    Over my nine-year tenure at Alberto Culver (Acquired by Unilever), I advanced through various roles, significantly contributing to the growth and market presence of renowned personal care brands like TRESemmé, VO5, Nexxus Salon Haircare, and St. Ives. Starting as a customer marketing analyst in 2001, I quickly progressed to roles with increasing responsibility.● P&L Optimization: Managed the VO5 brand’s $86 million P&L, delivering $8.5 million in pre-tax profit through cost-cutting, optimized planogram, and promotional efficiencies.● Marketing Strategy: Directed a $30 million TV and print budget for Nexxus Salon Haircare, achieving significant sales growth and brand recognition.● Product Launches: Spearheaded the rollout of Nexxus at Costco, generating $32 million in sales within 18 months through pop-up salons, sampling, and customized sales training.● International Growth: Drove 10% growth for St. Ives in Canada and 20% in Latin America by repositioning the brand and implementing SKU rationalization strategies.
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  • Cbs Corporation
    Account Executive
    Cbs Corporation 1999 - 2000
    New York, New York, Us
    View

Melissa R. Skills

Brand Management Marketing Strategy Customer Insight Market Research Strategy Consumer Products Marketing Market Planning Fmcg Competitive Analysis Segmentation Product Development Management Sales Brand Development P&l Management Marketing Research Public Relations Marketing Communications Marketing Management Integrated Marketing Crm Relationship Marketing International Marketing Forecasting Trade Marketing Brand Architecture Market Analysis Advertising Cross Functional Team Leadership Strategic Thinking Consumer Behaviour Product Launch Pricing Strategy Positioning Direct Marketing Product Innovation Product Marketing Pricing Analytics Brand Awareness Social Media Global Marketing Consumer Insight Digital Marketing Multi Channel Marketing Shopper Marketing Direct Response Marketing Email Marketing Spanish

Melissa R. Education Details

  • Loyola University Chicago
    Loyola University Chicago
    Marketing & International Business
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    International Relations

Frequently Asked Questions about Melissa R.

What company does Melissa R. work for?

Melissa R. works for Integral Senior Living

What is Melissa R.'s role at the current company?

Melissa R.'s current role is Director of Marketing.

What is Melissa R.'s email address?

Melissa R.'s email address is me****@****nce.com

What is Melissa R.'s direct phone number?

Melissa R.'s direct phone number is +177350*****

What schools did Melissa R. attend?

Melissa R. attended Loyola University Chicago, University Of Wisconsin-Madison.

What are some of Melissa R.'s interests?

Melissa R. has interest in Travel And Food, Www, Craft Beers, Yoga, Voice Over Work, Personal Site, Com, Music, Mydoggieseatbelt, Dogs.

What skills is Melissa R. known for?

Melissa R. has skills like Brand Management, Marketing Strategy, Customer Insight, Market Research, Strategy, Consumer Products, Marketing, Market Planning, Fmcg, Competitive Analysis, Segmentation, Product Development.

Who are Melissa R.'s colleagues?

Melissa R.'s colleagues are Stratford At Countrywood, Jan Mclennon, Christine O'donnell, Ryan Mussato, Joanne Demers, Cari Mateo, Patrick Lancaster.

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