Dedicated to using the latest marketing technology and trends to focus on sales success and driving leads for the sales team.◆ Work closely with CMO and leadership team to develop, implement and measure sales marketing efforts◆ Maintain sales flyer organization and provide updated content for existing flyers and other materials◆ Update media kit sites, as needed◆ Provide sales leads from marketing and editorial campaigns to sales team◆ Warm up leads using Mixmax and other platforms◆ Update and maintain sales pipeline grid◆ Review competitor media to identify those who do not advertise, locate the sales contact and warm up the lead in the lead nurturing campaign◆ Utilize January Spring to reach advertisers and potential advertisers through programmatic campaigns◆ Work closely with the sales team and CSRs to maintain and manage sales database, as it pertains to sales marketing◆ Develop sales presentations and assist in the completion of RFPs, as needed◆ Develop and maintain a sales nurturing campaign process◆Manage and create content for sales marketing campaigns ◆ Set up and manage surveys for any sales needs◆ Assist Audience Development Director with database needs, including:◆ Manage Omeda forms◆ Execute mutually beneficial trade-out partnership agreements with industry associations and trade shows, including fulfillment of terms for both parties◆ Assist with analytics and metrics reporting for the company and clients, including:◆ Pull analytics reports and leads for exclusive lead blasts◆ Helping with Power of Print lead reporting◆ Assist with marketing and events projects, as needed

Executed all key marketing duties. Manage website; oversee web and graphic brand redesign. In charge of writing press releases and case studies. Worked with several magazines to co-author articles. Create and implement social media strategy and oversee presence. Manage marketing analytics. Develop and implement promotional campaigns to create revenue opportunities and maximize value of advertising.Key Achievements:• Played a major role in execution of all aspects of educational webinars and seminars with US Commercial Services, EXIM Bank, EFACW (Export Finance Assistance Center of Washington), TD Bank, FEFC (Florida Export Finance Corporation) and other organizations within Europe. • Provide coordination and technical management for educational webinars.• Coordinate online marketing efforts for webinars and support marketing efforts for all educational meetings.• Support staff and faculty with PowerPoint development and other electronic needs for webinars and educational meetings.• Responsible for writing award application for the Presidential “E” Star Award. • Organized all aspects of our Global Manager’s Meeting.

Utilize strategic thinking and creativity to design and implement marketing projects and plans for NEC Avio Infrared Technologies, Nippon Avionics, Stähle and Kyowa Electronic Instruments. Develop and implement programs that include website content and management, lead and demand generation, social media, presentations, events (tradeshows, seminars, national meetings) and B2B trade announcements. Create and implement social media strategy and oversee presence. Continually monitor business trends, identify risks and opportunities, and communicate recommendations to management. Recommended, implemented and maintain ACT! CRM. Direct development of diverse collateral, including brochures, promotional collateral, tradeshow graphics, direct mail, e-mail campaigns, blogs, banners, landing pages, e-newsletters and presentations. Advance brand awareness and product visibility across multiple initiatives. Manage website product launch; oversee web redesign. Management of all event aspects. Directed and administered operational budget.Key Achievements: • Developed strategic marketing relationships in conjunction with advertising vendors.• Orchestrated a successful corporate re-branding campaign, including coordination of legal name change and new logo with all vendors, new website and marketing materials, internal and external messaging and internal communications coaching.• Spearheaded all promotional and brand awareness activities from concept to execution. • Redesigned company Web site, creating a more consistent image and improved navigation for SOLTEC Corporation and NEC Avio Infrared Technologies.• Proposed, designed, and integrated new campaigns through blogs, Twitter, Facebook, Google+, YouTube, Pinterest and seminars.

Assisted in creating marketing and business plans, analyzing wide-ranging factors, including cost / sales forecasting, competitive positioning, emerging trends, and product differentiation factors. Created targeted new product presentations and sales support materials. Handled all media and advertising projects. Participated in numerous tradeshows, handling pre- and post-event planning. Developed and administered operational budget. Key Achievements: • Provided assistance for the production of marketing material and brochures on key product lines; negotiated with printers and publishers on production costs.• Conducted comprehensive research into the market looking at existing product lines and pricing for SOLTEC Corporation and its competitors.• Designed promotional materials.• Created website content, ensuring design and content aligned with branding vision and objectives.

Maintain company's high service standards to build and retain customer base. Inform staff of daily specials to ensure effective promotion. Employ suggestive-selling techniques to assist customers in up-sells. Communicate supply needs and customer issues to management. Train and supervise 15-person staff.Foster positive public relations by meeting customer needs promptly and accurately.

Highly involved in executing marketing event, drawing up to 500 participants to build company exposure with tourists and local patrons. Solicited vendors and communicated approval of merchandise for event as well as negotiating location. Disseminated event dates and critical information to tourist publications. Provided feedback on creative process for brochures and maintained advertisement files. Assisted in contracting of photographers for photo shoots.Developed tracking mechanism to monitor sales spurred by marketing programs and reported findings to the Vice President of Sales.Teamed with Marketing Representative to plan special events.