Melissa Cicconi (Leone) Email & Phone Number

Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Mississauga, Ontario

- Assess marketing opportunities in new regions and develop New Store Marketing Plans based on these assessments- Analyze individual stores sales reports and assist in the development and execution of local and regional marketing plans for existing stores- Host regional In-Market Sessions to train restaurant-level staff on local marketing strategies- Host regional franchisee committee meetings to discuss, plan and strategize for their unique markets- Assist franchisees in evaluation of local media, promotion and other business-building opportunities- Foster and develop relations within the franchisee community- Ensure National promotions are effectively executed- Ensure local store marketing activities are on-strategy and consistent with the Boston Pizza brand imagery- Continuously evaluate competitors to look for new promotional opportunities- Manage direct reports and develop yearly goals and growth plans

Mississauga, Ontario

- Developed Boston Pizza's corporate social media strategy, monthly content calendars and provided reports and analytics relating to Boston Pizza's social media presence and campaigns.- Launched the "Social Media Playbook Page" with training materials built for restaurant-level staff.- Hosted quarterly Social Media Webinars for all restaurant-level staff to capitalize on their existing local store marketing efforts.- Planned, organized and oversaw photo and video shoots for digital marketing content.- Worked closely with Guest Services and external monitoring agency to manage social escalations, reply to guest concerns and follow the proper crisis communications plan when necessary.- Collaborated with marketing and public relations to ensure a consistent brand identity across all digital media channels.- Responsible for all influencer and blogger outreach (contracts, negotiations, PR kits, etc).

Mississauga, Ontario

Toronto, Canada Area

Larco Hospitality is a full-service hotel management company based in Vancouver, B.C. in North America. Their current portfolio features some of the most well-recognized and best-loved brands in the hospitality industry, including JW Marriott, Sheraton, Marriott Hotels & Resorts, Renaissance and Hilton. My focus with Larco is Social Media Marketing for the Toronto properties: Toronto Marriott Bloor Yorkville, Renaissance Toronto Downtown, and Sheraton Toronto Airport & Conference Centre. My responsibilities included: - Created content calendars for hotels and restaurants to alleviate the workload for Social Media Champions and to ensure content was informative, interesting and relevant to our target audiences while supporting our business goals.- Kept Social Media Champions in the loop about brand initiatives, ensuring their online personality was on brand.- Conducted regular training sessions with people in other areas of the company so they can learn to tap the potential of social media in their roles.- Communicated and collaborated on how social media activities affect other business operations by regularly attending department meetings and working with various departments throughout the hotels.- Ensured the Social Cell program was adopted at all three properties and providing training to new hires as needed.- Planned and coordinated larger scale marketing programs and campaigns as per Marriott standards.

Toronto, Canada Area

Responsible for the day-to-day maintenance of all social media platforms for the Real Sports brand (Apparel + Bar & Grill), including but not limited to: Facebook, Twitter, Foursquare, Pinterest, YouTube, Vine and more. Key Responsibilities: - Managed an online community of over 60.K customers across 5+ social media networks.- Provided creative direction for a variety of projects and campaigns for a number of business units including: teams, restaurants and apparel stores.- Fulfilled the appropriate legal & creative requirements for social media contests.- Established a strong, visible social presence to build customer base and promote brand advocacy.- Prepared and presented various reports, social media options and recommendations to senior management.- Resolved escalated customer issues quickly and efficiently while maintaining a positive brand perception.- Engaged social community by highlighting fan-curated content and empowering social media influencers.

Compelling Content And Digital Media Communications, Postgraduate, Social Media Marketing

- Blogger Outreach - Storytelling Marketing - Crisis Communications - Video Filming & Editing - Photography

B.A., Spec. Hons. English And Professional Writing, Periodical Communiations, Honours

Activities and Societies: Staff Writer at The Excalibur, Lifestyle Blogger at The Vandoo