Melissa Dyson Email & Phone Number

United Kingdom

United Kingdom

Thatcham, Berkshire

Thatcham, Berkshire

•Working across a series of accounts to help develop and enhance online business performance•Responsible for the relationship between Generate UK and allocated clients, acting as the main point of contact•Planning all SEO tasks effectively to ensure high-quality delivery of all SEO activity for my allocated accounts •Website analysis through Google analytics. Identifying any issues and opportunities for improvement and producing regular progress reports and summaries for clients•Formulating recommendations to improve on-page SEO and usability for my clients websites•Manage and optimise client PPC campaigns•Manage the day to day production and development of assigned projects internally•Identify opportunities to develop new business and sustain existing clients •Managing social media platforms, advise which ones are best suited to each client’s line of business and how they can be utilised to achieve end goals •Ensure all activity is aligned with the clients objectives and end goal

Newbury, Berkshire

•Created link building campaigns predominantly via competitor analysis to improve the search engine prominence of a client’s websites for their core business•Keyword research on targeted markets using Google Adwords •Created competitor analysis reports•Used ethical/white-hat search engine optimisation techniques to produce solid high rankings for numerous keywords•Experience with interpreting the algorithms of Search Engines

Basingstoke, Hampshire

•Supported the Business Development Manager with creating and updating marketing documentation such as brochures, company booklets and informative flyers•PowerPoint presentations to large groups of people, including management staff and key clients•Cold calling to existing clients and new customers promoting the product and services•Diary management- arranged meetings, booked restaurants, hotels and travel for the Managing Director•Attended exhibitions as an exhibitor at prestigious venues such as The NEC in Birmingham and London Olympia. Also responsible for event planning; including booking of stand plot, ordering exhibition and modular display systems•Database management and general administration

Facial and body treatments using ESPA productsSelling and recommending suitable products to clients depending on their specific needsReception duties

Ba Honours In Marketing And Promotions, Marketing And Promotion

Modules taken: • Marketing strategy • Corporate strategy • PR strategy • Primary and secondary research

Foundation Degree In Beauty Science, Beauty Therapy And Health Studies, Merit

National Diploma In Beauty Therapy Sciences, Beauty Therapy

Gcse