Melissa Rios Hoppin Email & Phone Number

Dallas, Tx, Us

Bellevue, Washington, Us

• Business Operations: Support BizApps ERP Product Marketing team ROB inclusive of developing project plans and tracking team-wide key deliverables in support of event, feature, and product launches.• Business Communications: Build internal communications and execute across multiple stakeholders for internal and external presentations, product releases, post steering committee meetings, messaging and positioning frameworks, and newsletter content.

Grosse Pointe Farms, Michigan, Us

• Business Operations: Develop an event services operational structure that supports a wide range of event programs, accommodating all sizes and budgets, while meeting the unique needs of MME clients and promoting both revenue and agile team growth.• Event Program Operations: Developed internal event services framework and program operations playbook with standard templates and resources to support in defining scope, workstreams, program timelines and deliverables with clients across various industries. Support the event operations to include RFP support, client management, and end-to-end planning and execution of client programs with budgets ranging from $200K - $2.5MM • Program Communications: Develop program communications templates and post working sessions meeting summaries across multiple teams to support action items and deliverables against event milestones and deliverables. • Budget Management: Quarterly OPEX budget management and cost/revenue analysis, evaluate headcount resource and vendor costs against event budgets.

Seattle, Washington, Us

Support the Chief of Staff in developing and executing rhythm of business and daily business operations support. Budget management and strategy, operations inclusive of finance and privacy compliance. Build communications and execute across multiple stakeholders, VP-level content development, and change management communications. MBR/QBR, employee engagement planning and execution.Budget Management: Successfully managed the $9.5M OPEX annual budget closing at <1% of target spend. Forecasting support of marketing and OPEX to maximize strategic opportunities for Microsoft for Startups.

Seattle, Washington, Us

o Marketing Program Mgt: Cross-functional lead in driving and executed congruent marketing programs including digital event programs, marketing campaigns and demand generation for developer audiences.o Event Marketing: End-to-end event marketing planning, demand gen and program management for Microsoft OpenHack developer event series. Event marketing program support and social media amplification lead for Microsoft Customer Immersion Experience (CIE) business value program.

o ABM Marketing Strategy & Campaign Mgt: Executed 1:1 multi-touch customer journeys inclusive of executive engagement, thought leadership events, direct mail, and digital campaigns for USMO top strategic accounts- Produced marketing assets and custom content for account-specific marketing and field sales engagements; developed bespoke microsites with custom content and branding- Partner with sales leadership and account teams to align on priorities and areas of opportunity to develop strategic sales enablement programs.

o Event Marketing: End-to-end event planning and execution, operationalized and executed ABM team scaled events and programs.o Business Operations: Successfully managed $800K marketing budget; identified gaps, drove operational and process improvements across segments and user groups.Strategic lead for reporting and analysis of strategic account programs performance against team objectives.

o Marketing Program Mgt: Marketing and operations program support for Microsoft Customer Immersion Experience (CIE) business value program and Microsoft Partners - CIE event planning, execution, and postmortem insights analysis and reporting o Program Operations: Microsoft partner onboarding, training, and relationship management of Microsoft CIE partners. o Marketing Strategy: Work concertedly with area marketing teams in planning and executing Microsoft-led CIE events; supporting the ongoing strategic planning and efforts in scaling the Customer Immersion Experience Program.

o Event Marketing: Customer facing event marketing planning & execution of 75+ Microsoft healthcare and manufacturing events. o Business Operations: Successfully managed $600K combined annual budget for Microsoft US Central Marketing Organization’s manufacturing and healthcare industries. Created programs alignment opportunities to improve marketing, sales, and partner planning of integrated go-to-market campaign priorities.• Key Achievement: Independently lead the charge in changing the General Data Protection Regulations (GDPR) procurement process at Microsoft for 3rd party sponsorship agreements, saving time, reducing resources, and resolving a customer experience issue.

Southlake, Texas, Us

o Event Marketing: End-to-end event marketing planning and execution of 160+ global in-person events for travel technology audiences per year. Business communications, budget management, cross-team collaboration.- Event planning and management included conferences, tradeshows, C-level meetings, customer appreciation events, and roadshows on a global scaleo Field Sales Enablement: Sales enablement marketing and program support; bespoke events and programs aligned to company brand initiatives and objectives.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor Of Business Administration (B.B.A.), Marketing