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SEO, SEM, and digital lead generation tactics and toolsCreating content for mail diffusion and sending to selected target marketOptimize online sales lead scoring, nurturing, and conversion for client and internal sales initiatives

Strategic planning, execution of the Marketing Plan and promotionsResponsible for annual campaigns of ATL & BTL /PromotionsMarketing strategy, advertising, social media marketing. Content and SEO strategy, SEMCreation and publication of all marketing material in line with marketing plans such as BTL &ATLPlanning and implementing promotional campaignsWorking closely with design agencies and assisting new product launches.Overseeing the marketing budget.

-Supporting sales presentations by assembling quotations, proposals, and product capability booklets-Digital & Social media Strategy, online reputation management, and digital signage.-Branding and customer acquisition online campaigns-Assembling of consumer rating reports by compiling, consolidating, formatting, and summarizing information, graphs, and presentations.-Supporting sales presentations by assembling quotations, proposals, videos, slide shows, demonstration and product capability booklets; compiling account and competitor analyses.-Preparing materials and brochures by formatting the content and graphics; arranging printing and internet packages. Using different softwares such as mailchimp and others.-Providing marketing tracking and researching information by collecting, analyzing, and summarizing data and trends.Accomplishing the marketing and organization mission by completing related results as needed.

-Managed their Social Media to grow our followers, reach and engagement: Twitter, Facebook, Instagram-Assisted in the development of a new ESPN channel: ESPN Deportes and activations.-Develop and implement “out of the box” branded content strategies aligned with the brand positioning-Managing their Social Media presence: Twitter, Facebook, Instagram-Promoting the radio station at different events-Assisting in the development of a new ESPN channel: ESPN Deportes-Recording commercials and cut sounds of interviews to be put on the radio and Tv

-Responsible for controlling and guaranteeing the execution processes of different projects- Planning and optimization of ATL, BTL and Digital advertising campaigns- Participation in the New Business team to attract new customers and develop advertising strategies- Coordination of internal and client multidisciplinary teams