Melissa Robertson

Melissa Robertson Email and Phone Number

CEO, Dark Horses; Trustee, Women's Sport Trust; Director, Menopause Mandate; WACL member; IPA iList 2022 @ Dark Horses
Melissa Robertson's Location
London, England, United Kingdom, United Kingdom
Melissa Robertson's Contact Details

Melissa Robertson work email

Melissa Robertson personal email

n/a
About Melissa Robertson

With 30 years of experience in the advertising and marketing industry, I am passionate about providing creative solutions that break away from the field. As the CEO of Dark Horses, a creative agency focused on sport, health, and wellness, I lead a team of talented and brave thinkers who challenge conventions and deliver results for our clients.In addition to my role at Dark Horses, I am also a Director of Menopause Mandate, a not-for-profit organisation that lobbies for more support and education around menopause. I am proud to be a member of WACL, an influential network of women leaders in communications, and to be recognised in the IPA iList 2022, which celebrates the industry's change-makers and role models. I enjoy working across different sectors and disciplines, from FMCG and retail, to finance, automotive, travel, and of course, sport and health. I have also done business consulting for some of the UK's biggest businesses, as well as running training programmes and workshops. I love how the worlds of advertising, content, experience and products have converged and continue to evolve.

Melissa Robertson's Current Company Details
Dark Horses

Dark Horses

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CEO, Dark Horses; Trustee, Women's Sport Trust; Director, Menopause Mandate; WACL member; IPA iList 2022
Melissa Robertson Work Experience Details
  • Dark Horses
    Ceo
    Dark Horses Sep 2020 - Present
    London, Clerkenwell, Gb
    Dark Horses is a creative agency providing solutions that break away from the field.We don’t care if those solutions come to life in adverts, content, experiences or products.We are shaking up the sporting world with brave new thinking and a bold entrepreneurial spirit.
  • Menopause Mandate
    Director
    Menopause Mandate Sep 2022 - Present
    Menopause Mandate is a not-for-profit organisation, set up 2 years ago. We’re a group of passionate and energetic women looking to improve the support, advice, understanding and treatment of menopause for women in the UK.
  • R&R London
    Business Consultant & Director
    R&R London Jul 2019 - Present
    I did a series of consultancy projects for a number of different companies, including ITV, Places for People, DMGT and Distil. Now it is my husband’s art business for which I am a co-Director.
  • Now Advertising
    Founder & Ceo
    Now Advertising Apr 2011 - Jun 2019
    London, London, Gb
    Now was about unconstrained thinking.Whether it was expressed as advertising, brand strategy, design or analytics, we always looked beyond what’s usually done to break conventions to find new ways to solve client problems. We were completely independent so we could be 100% unconstrained in our thinking.
  • Ipa (Institute Of Practitioners In Advertising)
    Director
    Ipa (Institute Of Practitioners In Advertising) Mar 2014 - Apr 2019
    London, Gb
    I spent five years on the board of the IPA, supporting the agendas of Ian Priest, Tom Knox and Sarah Golding during their tenures as President. During that time, we succeeded in gaining professional accreditation and incorporation by Royal Charter for the IPA. On the Membership Committee, amongst other things, we vetted newcomers and managed existing members; we overhauled the accreditation programme; and we extended the reach and relevance of the organisation beyond ‘advertising’ and into all marketing and media.
  • The Pool Ltd
    Director
    The Pool Ltd May 2016 - Aug 2018
    I was asked to join the board of The Pool by Sam Baker and Lauren Laverne, the founders of the online platform making inspiring and original content for busy women, after we took a minority stake. The Pool was a refreshing, non-judgemental platform for women to write interesting articles, that also enjoyed fashion and beauty. Essentially an online magazine, it was neatly divided into bite-sized chunks, covering anything from politics to literature, food to shopping fixes. We successfully built a brand with a regular readership of over 1m, with multiple awards, loyal and passionate readers, and industry acclaim. It was an amazing rollercoaster with unprecedented reader engagement and passion for the brand. A truly innovative business which we successfully sold in the summer of 2018.
  • Mcbd
    Managing Director
    Mcbd 1999 - 2011
    London, Gb
    I joined MCBD shortly after their launch as their only account director. I helped grow the agency from just 6 people to 90, becoming one of the most awarded IPA effectiveness agencies and subsequently leading to a successful purchase by the Canadian organisation Cossette. I was made Head of Account Management in 2003 and Managing Director in 2007. I worked across a rage of clients including Department of Health, Waitrose, P&O Cruises, Travelocity, Tetley, Greene King, Vision Express, Blacks and Millets.
  • Grey London
    Account Director
    Grey London 1994 - 1999
    I worked across of range of accounts, from Pedigree Chum and Mars Confectionery, through to Canon Cameras, ITV Networks and SmithKline Beecham.

Melissa Robertson Skills

Integrated Marketing Advertising Marketing Management Leadership Retail Digital Strategy Creative Strategy Digital Marketing Brand Architecture Online Advertising Brand Development Direct Marketing Vegetarian Cooking Robotic Welding Outdoor Advertising Surfing Particle Physics Digital Media Marketing Communications Marketing Strategy

Melissa Robertson Education Details

  • University Of Nottingham
    University Of Nottingham
    Politics
  • Malvern Girls' College
    Malvern Girls' College

Frequently Asked Questions about Melissa Robertson

What company does Melissa Robertson work for?

Melissa Robertson works for Dark Horses

What is Melissa Robertson's role at the current company?

Melissa Robertson's current role is CEO, Dark Horses; Trustee, Women's Sport Trust; Director, Menopause Mandate; WACL member; IPA iList 2022.

What is Melissa Robertson's email address?

Melissa Robertson's email address is me****@****now.biz

What schools did Melissa Robertson attend?

Melissa Robertson attended University Of Nottingham, Malvern Girls' College.

What are some of Melissa Robertson's interests?

Melissa Robertson has interest in Children, Environment, Education, Human Rights, Animal Welfare.

What skills is Melissa Robertson known for?

Melissa Robertson has skills like Integrated Marketing, Advertising, Marketing, Management, Leadership, Retail, Digital Strategy, Creative Strategy, Digital Marketing, Brand Architecture, Online Advertising, Brand Development.

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