Melissa Robison Email & Phone Number

Bethesda, Md, Us

Chantilly, Va, Us

Accomplishments include launching a redesigned website, new mobile apps, a new Roku Channel, and detailed requirements for a new Google TV app. I was also responsible for maintaining multiple websites and apps.• Drove the end-to-end digital product lifecycle, from wireframes to implementation, ensuring the delivery of high-quality digital products on schedule.• Crafted and evangelized 12-24 month product roadmaps for direct-to-consumer e-commerce and subscription web and app platforms enabling consumers to find, purchase, and consume college-level video courses.• Worked on the company’s different business models including The Great Courses transactions, Wondrium subscriptions, and My Digital Library for consumption.• Coordinated with marketing team and stakeholders to ensure that priorities and activities met the strategic business goals. • Conducted market research, benchmarking activities and competitive analyses to glean insights for product features and requirements.• Defined, documented, and communicated product requirements and specifications while working with technical teams to translate them into actionable schedules and launch plans.• Championed user-centric design methodologies to enhance the usability and effectiveness of our websites and apps resulting in seamless customer experiences.• Worked directly with the UX/UI team on site designs and graphic elements.• Orchestrated A/B tests to continually enhance revenue generation and conversion rates across websites, mobile apps, and OTT devices.• Worked with analytics team to build a KPI dashboard enabling our team to monitor revenue, volume, and conversion rates.• Managed outside vendors from the initial selection process through to the final delivery of services.• Led the strategy, research, and requirements for an improved and optimized site search.• Tactically prioritized the backlog for mobile, OTT, and Smart TV apps including Android phones, iPhones, Roku, Fire TV, Google TV, and Apple TV.

Professional photographer and multi-media manager with experience finding and/or photographing images and assets to support compelling graphics, websites, apps, and print materials.• Research, gather, upload, and tag images for social media, galleries, and image databases.• Provide professional photography for events, family portraits, weddings, and product shots.• Follow best practices for on-location photo shoots regarding equipment to get the right exposure and lighting.• Collaborate with clients to gather image/photography feedback, facilitate retouching, and upload final photos.• Photo site: https://melissarobison.smugmug.com/browse

Fairfax, Va, Us

Accomplishments included working with internal product teams to project online revenue opportunities and identifying digital strategies, websites, mobile solutions, and landing pages to meet projections; led the day-to-day development of multiple direct-to-consumer websites, campaigns, mobile sites, and landing pages.• Worked with online marketing team to outline the customer journey to inform customer acquisition efforts, conversion tactics, audience segmentation, email cadence, and retention strategies.• Implemented User-Centered-Design methodologies in all phases of project development.• Drove prioritization of projects where necessary and communicated timelines to all stakeholders.• Achieved digital revenues through site sales averaging $30 million per year across business lines.• Led A/B test strategy and development resulting in learnings and improved KPIs.• Tracked monthly E-commerce budget, weekly site traffic, sales performance, and conversion rates.• Supervised a team of web specialists, project managers, and front-end developers.• Interviewed, selected, and managed 3rd party vendors and internal team members.• Drove the implementation of an improved site search to increase product findability in an e-commerce environment. • As the Digital Product Manager for all business lines, drove the design and development of websites for Time Life music and DVD products, Wolfgang Puck Pressure Oven, Scott Houston’s Ultimate Play Piano System, and StarVista Live Cruises.

Falls Church, Va, Us

Consulted with C-suite clients on audience research, competitive landscapes, communication strategies, cross-channel marketing strategies, and technologies to build websites that met their business needs.• Supervised the day-to-day development of direct-to-consumer websites for multiple clients.• Managed client and internal expectations and facilitated client feedback cycles to ensure the delivery of high-quality products.• Directed the creation of digital solutions including concepts, sketches, user experience diagrams, designs, prototypes, and final digital solutions.• Communicated project scope, schedules, budgets, and tasks internally and with clients.• Improved best practices and internal tools including the development of ticketing processes, QA checklists, and content migration plans.• Contributed to client successes such as a 58% increase in user engagement after site redesign for the Washington West Film Festival and higher conversion rates for Penn Admissions.

Washington, District Of Columbia, Us

Consulted with new and existing C-suite clients to define digital business objectives and worked with teams to translate those objectives into solutions for large-scale direct-to-consumer campaigns, websites, mobile experiences, email campaigns, brand guidelines, and cross-channel marketing strategies. Clients included Discovery Channel, Humane Society of the United States, Conservation International, Amnesty International, Smithsonian Institution, and ArtsEdge at the Kennedy Center.• Managed client and internal expectations solicited and managed client feedback cycles and ensured the delivery of high quality products.• Identified business opportunities and innovative technologies for existing clients.• Set account goals and forecasts and tracked status and P&L.• Interviewed, hired, and managed digital teams and 3rd party vendors.• Contributed to client successes such as a 60% YoY increase in online donations after site redesign for HSUS and a 170% increase acquisition for NHSC after site redesign.• Worked with other company partners to strategize company direction and represented Threespot at industry-specific conferences, workshops, and events.

• Managed media development for a custom-built B2B Nortel Networks content presentation and lead-tracking platform that displayed personalized marketing content to C-suite and engineering attendees at international trade conferences and executive briefing centers• Defined user and business needs, identified audience segments, and developed brand and communications strategy• Managed team of producers to meet with international subject matter experts and produce B2B marketing content sketches and wireframes, animations, diagrams and videos that fit the platform’s template structure, met content strategy needs, and flowed into established content types• Interfaced with design and technology teams to produce marketing content and to tag content to appropriate audience and subject categories

• Worked with clients to develop communications and brand strategies for campaigns and products• Managed interactive design department and outside vendors to develop corporate presentations, multimedia, websites, print campaigns, and CD-ROMs • Maintained status tracking system for all ongoing jobs • Maintained client relationships including those with Square D, Ericcson, Glaxo Welcome, Golden Corral, and Merk

Bs, Mass Communications With Specialization In Advertising

Education record