Melissa Rodriguez Email & Phone Number

Los Angeles County, California, United States

Los Angeles, California, United States

Los Angeles, California

Los Angeles, California

Los Angeles, California

Culver City, Ca

- Execute Trueview and Google Display Network in-stream buys on Google auction platforms- Responsible for campaign setup, optimization and margin management- Maintain detailed internal revenue reporting documents for finance and senior management- Lead US & International monthly revenue recognition process by ensuring all necessary documents were in place & accurate in a timely manner in order for accounting to process & meet month end deadlines- Advise media planner on marketable media buying opportunities and margin growth potential- Guide Account Management and Sales Team on media buying market and opportunities- Monitor campaigns to ensure full delivery according to terms of Insertion Order- Offer creative solutions to problems arising from technical or resource limitations- Develop reporting template to create the ability to report on yield management to identify areas w/ low sell through rates in order to help better manage sales resources- Lead migration of multiple Salesforce instances by reviewing cross-departmental needs and working w/ tech to work through necessary changes- Work in cross-departmental collaboration with Account Management, Sales Team, Finance, Accounting and Business Development

Sherman Oaks, Ca

- Coordinate, traffic and manage online advertising campaigns- Manage campaign performance and make optimization recommendations- Identify, resolve and escalate issues that negatively impact campaigns to the team- Assist with the ongoing quality assurance support- Help to identify opportunities to implement solutions that increase the effectiveness and efficiencies of the Ad Ops department, including the development of tools, process and reports related to job responsibilities- Communicate ad specifications and creative lead times to advertisers/agencies- Work with the ad operations team to provide clients/sales team with any necessary campaign reporting, including post-campaign analysis- Traffic and test ads using internal tools to provide proof of implementation- Interact with Finance department in regards to Billing requests/issues - Provide additional Sales Administrative/Account related support

Greater Los Angeles Area

- Assist with sponsorship proposals and recaps- Prepare sales presentations- Use Arbitron’s Qualitap program, which uses Scarborough data to analyze consumer data