Senior Director, Global Creative & Strategy
New York, Ny
-Developed GTM for the first Digital Native Advertising product, resulting in the first monetization and sales model for the company and delivering more than $50M in revenue in the first three years of development-Responsible for creative leadership, content oversight, board accountability, and P&L management of Branded Content division- a more than 100-person division generating more than $50M in top line revenue in three years -Launched industry leading partnerships leveraging content, organic reach, and paid distribution with pivotal brands such as American Express, Jet Blue, Pepsi, L’Oréal, Google, and Hasbro-Developed and refined KPI “social lift” strategy across brand verticals to establish industry metrics and ensure positive ROI for the content created across each channel -Recognized by Forbes, Ad Age, Marie Claire, Wired UK and New York Magazine