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I specialize in driving high volumes of work, bringing strategy to life and managing projects that seem insurmountable. My creative teams respect me. My colleagues rely on me. My clients trust me. I have been described as someone who has a light touch, but a heavy impact and who acts as the bridge between seemingly disparate groups. Specialties: Creative Project ManagementAgency ManagementAccount ManagementLoyalty and Acquisition MarketingContent DevelopmentBranded EntertainmentB2B, DTC and B2CEmail MarketingIf you could use a freelancer to bring your brand to life or manage accounts, I would love to connect! Please send me a LinkedIn invite and I can also be reached at melissa.rotner@gmail.com or at Mel@HiveCPM.com.
Hive Creative Project Management
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Freelance Sr. Project Manager And Exec Producer (Specializing In Creative And Marketing)Hive Creative Project ManagementCalifornia, United States
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Freelance Sr. Project Manager / Photo Producer (Specializing In Creative & Marketing)Hive Creative Project Management Aug 2016 - PresentSan Francisco Bay AreaCompanies where I've provided freelance Creative Project Management / Program Manager / Producer support: Ariat• Project: Lifestyle photoshoot producer / liaison between lifestyle and e-comm photoshoot teamsTwo24.com by Ariat (DTC e-commerce retail brand)• Projects: Website launch/refresh/merchandising; full funnel marketing assets – email, paid and organic social; editorial content; creative process improvement and standardization• Results: 25% increase in creative team efficiency; 330% increase in email subscribersAAA Northern California, Nevada & Utah• Projects: Retail store and product launch assets; ad agency liaison; website refresh; full funnel marketing assets: email, social, digital and print ads, radio, events; creative process improvement and standardization; budgets• Results: $125K+ cost savings realized due to internal economies of scale via advanced planning, optimization, improved vendor relationships and clarity around processes and roles; 300+ hours in creative department time saved by standardizing marketing assets A3 Ventures (AAA's innovation lab)• Projects: Quarterly product launch marketing assets (House Manager; CarConnect)Made Studios (ad agency)• Project: Experiential event marketing assets for tech clientCreditcards.com• Project: Rebranding
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Senior Marketing Account Manager – Branded Entertainment ProgramsIntel Corporation - Agency Inside Nov 2015 - Jul 2016San Francisco Bay AreaLed creative marketing efforts for the development, management, and production of content for America’s Greatest Makers, Intel’s initial venture into branded entertainment. Partnered with reality producer Mark Burnett, MGM Television, Turner Broadcasting, and cross-functional Intel teams in PR, Analytics, Social, Digital, Media, and New Technology. • Developed and optimized 350 unique content items for a 360-degree platform designed to amplify the linear TV production and create a destination for makers’ content. Items include a unique digital magazine show running in parallel to linear, “how to” tutorials, behind the scenes stories, and partner marketing advertorials.• Led creative development of tune-in marketing promotions including Turner’s inaugural native advertising pods, banners, emails, keynote materials, and integrations with popular entertainment vehicles including Conan, Impractical Jokers, Bleacher Report, and HLN.• Results: 16% increase in Intel brand attributes, over 4 million sessions and 1.6 billion impressions across all channels. Digital videos returned a high completion rate (59%), exceeding benchmark (39%). America’s Greatest Makers extended to Season 2 with global expansion in the works.• Selected as a founding member of “Club Al,” a cooperative morale team formed to strengthen Agency Inside’s corporate culture through events and team building initiatives. -
Sr. Marketing Manager - Brand ExperienceAaa Membership And Insurance Jan 2014 - Sep 2015Emeryville, CaServed as member of newly sourced Brand Experience Team focused on increasing relevancy with millennial consumers. Collaborated on successful quarter-over-quarter customer acquisition promotions. Cooperated with internal teams to redefine customer journey from acquisition through retention. Developed, managed, and implemented company-wide campaigns and pilot programs.• Led launch of integrated brand campaign entitled “Insurance Beyond Insurance,” including TV, digital, print, OOH, and in-store/radio advertising, resulting in 25% increase in year-over-year insurance leads and brand awareness.• Established processes to bring projects to a never-before-attained 100% on time completion and managed $4.7M budget. • Implemented AAA+1 customer experience enhancement and service optimization program comprised of on-the-road and company branch segments. Collaborated with teams to create follow-up surveys and training content. -
Marketing Communications ManagerMarkmonitor (Acquired By Thomson Reuters) Sep 2011 - Jan 2014San Francisco Bay AreaLed marketing efforts for content, driving enterprise software company acquisition and account growth. Developed thought leadership vehicles and brand awareness campaign material (including white papers, data sheets, social posts, emails, and digitized content). Crafted lead generation materials to demonstrate need for brand protection and domain management. • Created content, which surpassed marketing lead quota every quarter and increased inbound leads by 238%.• Pioneered the redesign of lead generation email kits, resulting in increased CTR, improved engagement, and increased conversions. Amplified lead generation by 58%.• Assisted with content and email campaigns, influencing 83% of all new and cross-sell business opportunities..• Localized 7 product websites and collateral for global expansion in Brazil, EMEA (Europe/Middle East, and Africa), and APAC (Asia Pacific). Completed localization program within 1 year. -
Account SupervisorNew Control (Ad Agency Acquired By Merkle) Mar 2008 - Sep 2011San Francisco Bay AreaAccounts managed: Gap Inc./Growth Innovation Digital (GID), Visa, Alcatel Lucent, and othersDirected account leadership for Gap Inc. credit card and loyalty program marketing. Managed complex digital and print projects from inception to completion including 9 campaigns, 80 individual projects, and 154+ versions composed of 6.4 million marketing items, ultimately reaching 5.6 million direct recipients.• Built client/agency relationship with Gap Inc. and produced successful deliverables in order to achieve massive account growth, increasing billings from ground level to $1.5M, well past the first year $800K goal. Made GID the fastest-growing segment of Gap Inc. and earned business in increase of original scope.
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Account Executive (Contract)Autodesk Jul 2007 - Mar 2008San Francisco Bay AreaAccount managed: Architecture, Engineering and Construction (AEC)• Launched 8 product websites for annual “Global Launch” initiative. • Partnered with mergers and acquisitions to incorporate newly acquired companies into corporate brand structure and develop process for future acquisitions. -
Account ManagerAquent (Creative Talent Agency) Jul 2005 - Jul 2007San Francisco Bay AreaAccounts managed: Leapfrog, Gap Inc., Williams Sonoma, Red Envelope, Kaiser, Deutsche Bank, various ad agencies• Built internal creative teams, including the online department of a Fortune 500 retail company and the SF office of a direct marketing agency.• Tripled business in 12-month span: honored with awards for Top Service and Volume Growth. -
Account ManagerThe Marcom Group (Ad Agency) Sep 2000 - Jul 2005San Francisco Bay AreaAccounts managed included: Claremont Resort and Spa, Wente Vineyards, DeNova Homes • Developed and maintained client, vendor, and media relationships. Supervised the creation of print and online ad campaigns. Managed print vendors. -
2000 Olympic Community Relations & Ticketing RepresentativeSydney Organizing Committee Of The Olympic Games (Socog) Apr 2000 - Aug 2000Sydney, Australia• Liaison between public and SOCOG: managed Olympic queries, requests, and complaints• Trained incoming employees on computer systems and customer service requirements
Melissa Dixon, Pmp Skills
Melissa Dixon, Pmp Education Details
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Summa Cum Laude
Frequently Asked Questions about Melissa Dixon, Pmp
What company does Melissa Dixon, Pmp work for?
Melissa Dixon, Pmp works for Hive Creative Project Management
What is Melissa Dixon, Pmp's role at the current company?
Melissa Dixon, Pmp's current role is Freelance Sr. Project Manager and Exec Producer (Specializing in Creative and Marketing).
What is Melissa Dixon, Pmp's email address?
Melissa Dixon, Pmp's email address is me****@****esk.com
What is Melissa Dixon, Pmp's direct phone number?
Melissa Dixon, Pmp's direct phone number is (408) 765*****
What schools did Melissa Dixon, Pmp attend?
Melissa Dixon, Pmp attended California Polytechnic State University-San Luis Obispo.
What are some of Melissa Dixon, Pmp's interests?
Melissa Dixon, Pmp has interest in Social Services, Working With Creative Teams, Triathlon, Civil Rights And Social Action, Health, Education, Fitness, Science And Technology, Program/project Management, Human Rights.
What skills is Melissa Dixon, Pmp known for?
Melissa Dixon, Pmp has skills like Direct Mail, Marketing, Crm, Media Buying, Sales, Media Planning, Project Management, Event Planning, Recruiting, Packaging, Vendor Management, Copy Editing.
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