Melissa Dixon, Pmp Email & Phone Number

California, United States

San Francisco Bay Area

• Companies where I've provided freelance Creative Project Management / Program Manager / Producer support: Ariat
• Project: Lifestyle photoshoot producer / liaison between lifestyle and e-comm photoshoot teamsTwo24.com by Ariat (DTC e-commerce retail brand)
• Projects: Website launch/refresh/merchandising; full funnel marketing assets – email, paid and organic social; editorial content; creative process improvement and standardization
• Results: 25% increase in creative team efficiency; 330% increase in email subscribersAAA Northern California, Nevada & Utah
• Projects: Retail store and product launch assets; ad agency liaison; website refresh; full funnel marketing assets: email, social, digital and print ads, radio, events; creative process improvement and standardization.
• Results: $125K+ cost savings realized due to internal economies of scale via advanced planning, optimization, improved vendor relationships and clarity around processes and roles; 300+ hours in creative department time.

San Francisco Bay Area

• Led creative marketing efforts for the development, management, and production of content for America’s Greatest Makers, Intel’s initial venture into branded entertainment. Partnered with reality producer Mark Burnett.
• Developed and optimized 350 unique content items for a 360-degree platform designed to amplify the linear TV production and create a destination for makers’ content. Items include a unique digital magazine show running.
• Led creative development of tune-in marketing promotions including Turner’s inaugural native advertising pods, banners, emails, keynote materials, and integrations with popular entertainment vehicles including Conan.
• Results: 16% increase in Intel brand attributes, over 4 million sessions and 1.6 billion impressions across all channels. Digital videos returned a high completion rate (59%), exceeding benchmark (39%). America’s.
• Selected as a founding member of “Club Al,” a cooperative morale team formed to strengthen Agency Inside’s corporate culture through events and team building initiatives.

Emeryville, CA

• Served as member of newly sourced Brand Experience Team focused on increasing relevancy with millennial consumers. Collaborated on successful quarter-over-quarter customer acquisition promotions. Cooperated with.
• Led launch of integrated brand campaign entitled “Insurance Beyond Insurance,” including TV, digital, print, OOH, and in-store/radio advertising, resulting in 25% increase in year-over-year insurance leads and brand.
• Established processes to bring projects to a never-before-attained 100% on time completion and managed $4.7M budget.
• Implemented AAA+1 customer experience enhancement and service optimization program comprised of on-the-road and company branch segments. Collaborated with teams to create follow-up surveys and training content.

San Francisco Bay Area

• Led marketing efforts for content, driving enterprise software company acquisition and account growth. Developed thought leadership vehicles and brand awareness campaign material (including white papers, data sheets.
• Created content, which surpassed marketing lead quota every quarter and increased inbound leads by 238%.
• Pioneered the redesign of lead generation email kits, resulting in increased CTR, improved engagement, and increased conversions. Amplified lead generation by 58%.
• Assisted with content and email campaigns, influencing 83% of all new and cross-sell business opportunities..
• Localized 7 product websites and collateral for global expansion in Brazil, EMEA (Europe/Middle East, and Africa), and APAC (Asia Pacific). Completed localization program within 1 year.

San Francisco Bay Area

• Accounts managed: Gap Inc./Growth Innovation Digital (GID), Visa, Alcatel Lucent, and othersDirected account leadership for Gap Inc. credit card and loyalty program marketing. Managed complex digital and print projects.
• Built client/agency relationship with Gap Inc. and produced successful deliverables in order to achieve massive account growth, increasing billings from ground level to $1.5M, well past the first year $800K goal. Made.

San Francisco Bay Area

• Account managed: Architecture, Engineering and Construction (AEC)
• Launched 8 product websites for annual “Global Launch” initiative.
• Partnered with mergers and acquisitions to incorporate newly acquired companies into corporate brand structure and develop process for future acquisitions.

San Francisco Bay Area

• Accounts managed: Leapfrog, Gap Inc., Williams Sonoma, Red Envelope, Kaiser, Deutsche Bank, various ad agencies
• Built internal creative teams, including the online department of a Fortune 500 retail company and the SF office of a direct marketing agency.
• Tripled business in 12-month span: honored with awards for Top Service and Volume Growth.

San Francisco Bay Area

• Accounts managed included: Claremont Resort and Spa, Wente Vineyards, DeNova Homes
• Developed and maintained client, vendor, and media relationships. Supervised the creation of print and online ad campaigns. Managed print vendors.

Sydney, Australia

• Liaison between public and SOCOG: managed Olympic queries, requests, and complaints
• Trained incoming employees on computer systems and customer service requirements