Melissa Roux Email and Phone Number
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Digital marketing leader with over ten years of strategic marketing experience and creative multimedia execution. Passionate about understanding all aspects of the customer journey — from brand awareness to customer advocacy.Specialties: Strategic Planning, Campaign Management, Multi-Channel Marketing, Multimedia Content Strategy, Art Direction, Video Production, Project Management, Account Based Marketing, Learning & Development, Social Media Marketing, Brand Messaging, Product Management, Product Marketing, Sales Enablement, Corporate Communications, Digital Asset Management, Team Building
Visual Thrive Marketing Group
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Chief Client Officer & Operations DirectorVisual Thrive Marketing Group Mar 2023 - Present
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Marketing DirectorVisual Thrive Marketing Group Dec 2019 - Feb 2023
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Marketing ManagerTribalvision Jan 2019 - Oct 2019Boston, Ma, Us -
Manager, Multimedia MarketingUpserve May 2017 - Sep 2018Providence, Rhode Island, UsManage the Omni-Channel marketing strategy and multimedia team where I am responsible for driving engagement and pipeline growth through multimedia at all stages of the customer journey — from brand awareness to product education. With Upserve since 2015, I've been part of the core marketing team that has driven a company rebranding, several acquisitions, and countless product launches. Under my leadership, the multimedia team has produced over 150 video assets since 2016.-------------------------------------------------------------------------------------------Upserve is the restaurant management platform serving up everything you need to know to run a smoother operation and exceed guest expectations. Our product puts everything restaurateurs need to know in one place, providing real-time guidance that empowers local restaurants to unlock their full potential. Upserve takes care of managing your operations, finances, and sales, so you can focus on elevating the guest experience.Running a restaurant should be easier. Knowing everything about your guests should be easier. And it is easier - with Upserve. Founded in 2009, Upserve is based in Providence, RI and is backed by First Round Capital, Shasta Ventures, Index Ventures, Pritzker Group and Greylock Partners, among others. -
Video Content Marketing Manager & Multimedia Team LeadUpserve Apr 2016 - May 2017Providence, Rhode Island, Us- Develop a multimedia strategy that encompasses all stages of the marketing funnel, from awareness to customer advocacy.- Contributes over $300K to marketing pipeline through multimedia assets.- Collaborates with Marketing Operations to develop reporting process to properly analyze data from multiple sources.- Collaborates with cross-functional teams to produce results-oriented multimedia campaigns.- Increased overall video views by 25% and significantly increased website session traffic.- Analyzed data from social media platforms, Google Analytics, Marketo and Wistia to make data-driven strategy decisions.
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Marketing Program ManagerUpserve Apr 2015 - Apr 2016Providence, Rhode Island, Us- Partnered with four internal stakeholders to create, execute, and manage marketing campaigns to meet their objectives.- Core member of the transition team that created the messaging for one company-wide rebrand and one company acquisition.- Lead Product Marketing efforts for two major product launches resulting in increased brand awareness. - Collaborated with Learning & Development to produce eLearning modules that increased employee engagement.
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Internal Marketing & Communications ManagerSchneider Electric Jun 2013 - Apr 2015Rueil Malmaison, Paris, Fr- Lead the development and implementation of new digital communication strategies to drive employee dialogue and engagement.- Developed and executed eLearning training courses to improve adoption of digital collaboration tools.- Partnered with senior leadership to provide communication counsel and develop strong and consistent messaging.- Implemented an internal communication measurement strategy to assess readership awareness and understanding.- Planned, developed, and executed communication tactics including live studio broadcasts, videos, events, and presentations.- Collaborated with global internal communication teams to support a cohesive and consistent communication experience for all employees. -
Global Marketing Video & Interactive ProducerSchneider Electric Oct 2010 - Jun 2013Rueil Malmaison, Paris, Fr• Video and Interactive Producer in the corporate marketing field working as part of a 50+ team responsible for global brand management, PR, media relations, corporate positioning, product launches, advertising, tradeshows and sales collateral.• Works extensively with foreign and domestic colleagues to develop effective marketing materials to help the sales force and customers gain interest in our products, solutions, and services.
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Global Marketing Associate ProducerSchneider Electric Mar 2009 - Oct 2010Rueil Malmaison, Paris, FrDigital asset management of multimedia content. Assisted with the production of various video and multimedia projects. Developed and updated communication processes and standards to align with current market trends.
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Media Production Specialist/Adjunct Professor Of Video JournalismQuinnipiac University Aug 2006 - Jul 2008Hamden, Connecticut, Us• Media Specialist that supported students and faculty with multimedia projects.• Adjunct Video Journalism Professor who developed and taught communications course curriculum to university level students. -
Independent ContractorA&E Television Networks Feb 2006 - May 2006New York, New York, UsAssistant to the Content and Development Producer for the History Channel. Assisted with budgeting as well as creating ideas for new shows. Shadowed editors. -
InternRhode Island International Film Festival May 2005 - Aug 2005Viewed and judged entries on specific criteria. Organized committees. Various tasks throughout the actual festival. Taught children how to make a film as part of KidsEye Filmmaking Camp.
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InternTango Pix 2005 - 2005Production Assistant on field shoots. Worked with Avid and Final Cut Pro Editors as well as Graphics. Dubbed tapes, made duplications of DVD's. Research and expressed my creative ideas in various projects.
Melissa Roux Skills
Melissa Roux Education Details
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Quinnipiac UniversityMedia Production With A Minor In Sociology -
Lorenzo De MediciGeneral Studies/ Italy
Frequently Asked Questions about Melissa Roux
What company does Melissa Roux work for?
Melissa Roux works for Visual Thrive Marketing Group
What is Melissa Roux's role at the current company?
Melissa Roux's current role is Chief Client Officer & Operations Director at Visual Thrive Marketing Group.
What is Melissa Roux's email address?
Melissa Roux's email address is me****@****rve.com
What is Melissa Roux's direct phone number?
Melissa Roux's direct phone number is +140121*****
What schools did Melissa Roux attend?
Melissa Roux attended Quinnipiac University, Lorenzo De Medici.
What skills is Melissa Roux known for?
Melissa Roux has skills like Video Production, Marketing, Final Cut Pro, Advertising, Multimedia, Social Media, Project Management, Media Production, Editing, Creative Writing, Media Relations, Producing.
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