Melissa Roux Email & Phone Number

Boston, Ma, Us

Providence, Rhode Island, Us

Manage the Omni-Channel marketing strategy and multimedia team where I am responsible for driving engagement and pipeline growth through multimedia at all stages of the customer journey — from brand awareness to product education. With Upserve since 2015, I've been part of the core marketing team that has driven a company rebranding, several acquisitions, and countless product launches. Under my leadership, the multimedia team has produced over 150 video assets since 2016.-------------------------------------------------------------------------------------------Upserve is the restaurant management platform serving up everything you need to know to run a smoother operation and exceed guest expectations. Our product puts everything restaurateurs need to know in one place, providing real-time guidance that empowers local restaurants to unlock their full potential. Upserve takes care of managing your operations, finances, and sales, so you can focus on elevating the guest experience.Running a restaurant should be easier. Knowing everything about your guests should be easier. And it is easier - with Upserve. Founded in 2009, Upserve is based in Providence, RI and is backed by First Round Capital, Shasta Ventures, Index Ventures, Pritzker Group and Greylock Partners, among others.

Providence, Rhode Island, Us

- Develop a multimedia strategy that encompasses all stages of the marketing funnel, from awareness to customer advocacy.- Contributes over $300K to marketing pipeline through multimedia assets.- Collaborates with Marketing Operations to develop reporting process to properly analyze data from multiple sources.- Collaborates with cross-functional teams to produce results-oriented multimedia campaigns.- Increased overall video views by 25% and significantly increased website session traffic.- Analyzed data from social media platforms, Google Analytics, Marketo and Wistia to make data-driven strategy decisions.

Providence, Rhode Island, Us

- Partnered with four internal stakeholders to create, execute, and manage marketing campaigns to meet their objectives.- Core member of the transition team that created the messaging for one company-wide rebrand and one company acquisition.- Lead Product Marketing efforts for two major product launches resulting in increased brand awareness. - Collaborated with Learning & Development to produce eLearning modules that increased employee engagement.

Rueil Malmaison, Paris, Fr

- Lead the development and implementation of new digital communication strategies to drive employee dialogue and engagement.- Developed and executed eLearning training courses to improve adoption of digital collaboration tools.- Partnered with senior leadership to provide communication counsel and develop strong and consistent messaging.- Implemented an internal communication measurement strategy to assess readership awareness and understanding.- Planned, developed, and executed communication tactics including live studio broadcasts, videos, events, and presentations.- Collaborated with global internal communication teams to support a cohesive and consistent communication experience for all employees.

Rueil Malmaison, Paris, Fr

• Video and Interactive Producer in the corporate marketing field working as part of a 50+ team responsible for global brand management, PR, media relations, corporate positioning, product launches, advertising, tradeshows and sales collateral.• Works extensively with foreign and domestic colleagues to develop effective marketing materials to help the sales force and customers gain interest in our products, solutions, and services.

Rueil Malmaison, Paris, Fr

Digital asset management of multimedia content. Assisted with the production of various video and multimedia projects. Developed and updated communication processes and standards to align with current market trends.

Hamden, Connecticut, Us

• Media Specialist that supported students and faculty with multimedia projects.• Adjunct Video Journalism Professor who developed and taught communications course curriculum to university level students.

New York, New York, Us

Assistant to the Content and Development Producer for the History Channel. Assisted with budgeting as well as creating ideas for new shows. Shadowed editors.

Viewed and judged entries on specific criteria. Organized committees. Various tasks throughout the actual festival. Taught children how to make a film as part of KidsEye Filmmaking Camp.

Production Assistant on field shoots. Worked with Avid and Final Cut Pro Editors as well as Graphics. Dubbed tapes, made duplications of DVD's. Research and expressed my creative ideas in various projects.

Ba In Communications, Media Production With A Minor In Sociology

General Studies/ Italy