Melissa Rowe Email and Phone Number

Executed marketing and integrated communications projects for Urology and Corporate Communications. Responsibilities included campaign and project management, content strategy and development, collaboration with cross functional teams and external vendors, review and approvals, multi-channel promotion, measurement, and reporting. • Supported product marketing in executing strategic priorities and product launches by creating collateral, landing pages, social media content, display advertisements, email journeys, presentations, event promotions and more. • Developed creative and strategic briefs and led teams in planning, design, execution, testing and approval of messaging, creative concepts, print and digital designs, animations, and video.• Managed a peer-to-peer education and awareness program for HCPs consisting of editorials, videos and promotion, increasing traffic to webpages.• Produced video and photo shoots, acquiring lifestyle, application and product photography, on location and in studio. Managed team, budgets, location scouting, casting, pre- and post-production. • Managed integration of an acquisition, including audit of existing collateral, defining strategic priorities, updating content and design to be brand compliant, approvals and distribution.• Managed projects to comply with regulatory, GDPR and EU MDR requirements. Audited hundreds of pieces of HCP and DTP collateral, defined changes, managed updates and approvals.• Launched a Center of Excellence program for three product lines, including design, development and approval of print and digital collateral, and integration with physician locator tools.• Managed the development of a new global sub-brand including wordmark design, messaging, design templates, and brand guidelines.• Developed a custom Showpad application for the sales organization. Managed design, implementation and approval of content, created dashboard to measure engagement.

A marketing communications firm offering expertise in branding, strategy, communications and creative services. If you are looking for a highly effective and experienced marketing communications professional for project or contact work, please do not hesitate to contact me. • Led creative service teams in the planning, design and execution of custom microsites, landing pages, inbound and outbound email marketing campaigns, social media marketing, and digital advertisements.• Developed a creative services process defining roles, responsibilities, deliverables and timing to optimize performance of an in-house digital creative services agency.• Produced several photo shoots on-location and in-studio. Assembled and managed a diverse team, from pre- to post-production, including photographer, art director, casting/talent, wardrobe/stylist, location staff plus the client.• Managed several creative services vendors to develop and deliver digital and print collateral, promotions and ads, videos, training materials and presentations to support the launch of a new medical product.• Developed the first corporate overview brochure for a small healthcare startup. Provided overall project management, creative brief development, client communications, and directed the creative team. • Created an online survey and conducted telephone interviews to gather customer insights and perceptions about a medical alert service. • Served as creative director and contributing editor for a grassroots publication focused on sustainable growing and localizing the food chain.

At Egg Design, my un-official title was "Everything but design" and that about sums it up! As with most small companies, I wore many hats. But, my primary responsibility was keeping my clients happy... by constantly communicating, always being accessible, ensuring that we delivered creative that exceeded expectations, and that budgets and timelines were met. Here's a look at my day-to-day:• Single-handedly managed multiple accounts including several Fortune 500 companies, most companies specializing in healthcare and life sciences.• Partnered with clients to define objectives, value propositions, and develop content, strategies and tactics to meet stake holder expectations.• Advocated for the client, serving as the primary liason and collaborating with internal creative service teams and outside vendors.• Defined project parameters, developed proposals and project plans to ensure on-time and on-budget delivery of campaign assets.• Managed numerous interactive and print projects including microsites, email campaigns, print and digital advertisements, corporate identity, brochures, infographics, and more.• Fostered client relationships to ensure satisfaction, build trust, and develop new business opportunities.• Ensured accurate tracking of project details, resources and expenses, to maintain budget expectations and facilitate billing.• Implemented project management software and processes to improve the efficiency and operation of the agency.

Developed and executed a new product launch plan including branding, positioning, package design, and educational materialsProduced product brochures, promotional mailers, technique videos, white papers and surgeon training programsConducted market research to quantify new product opportunities, define market trends, assess competitors and determine pricingManaged radio advertising campaigns to recruit patients to a clinical study.

Managed a $25 million product line with 10% annual growth Launched new product and developed an innovative surgical training program to drive adoption and growthResponsible for long term strategic planning and managing and executing marketing budgetsConducted market research including focus groups and new product evaluationsNurtured relationships with key opinion leaders, managed distribution agreements

Directed multi-disciplinary teams in the design, development and commercialization of blood glucose monitorsDeveloped and tested software to analyze various blood chemistries Responsible for product specifications, testing protocols, user documentation and engineering design