I empower organizations, large and small, to engage more meaningfully with the people they need in one or more of the following ways:* Brand strategy: identifying that core idea and identity that is unique, resonates, and unifies, including your organization's persona, personality, brand story, and voice. * Messaging strategy: condensing your what, why, and how to the most direct and memorable message that moves people to action. * Strategic communications planning: designing an approach that is informed by goals, insights, and resources to keep a lean budget focused on the right tactics. * Fractional communications leadership: as a fractional member of your team, I'll provide the senior communications expertise that keeps your team focused on the most impactful tactics—whether as a mentor to a junior staff communications coordinator or as the primary communications voice among the team.

* Created, executed and continuously evaluated strategic communications plan* Directed all aspects of content strategy* Established organization as subject matter expert and partner resource by mentoring program staff to share their insights through blog articles* Developed key partnerships with stakeholder communications directors, leveraging their internal distribution channels to expand reach of content* Established social media presence, attracting targeted engagement on Twitter and LinkedIn* Coached leadership and staff on effective techniques for presentation planning and delivery* Successfully implemented minimalist design philosophy in visual presentations while introducing design-thinking approaches to incorporate empathy for the audience and problem-solving mentalities* Secured media coverage for partner organizations

* Implemented tiered corporate communications process for change management messaging, leveraging existing strong relationships between managers and their staff * Directed and crafted communications on behalf of executives and general organizational communications* Successfully captured multiple executives’ tone and style while maintaining over-arching brand alignment to deliver consistent and clear messaging to all stakeholders* Developed new organizational brand identity, in collaboration with communications team members* Designed program marketing and corporate communications collateral* Standardized the look and tone of all marketing materials following an affiliation of two long-standing agencies under the creation of a parent organization* Managed websites, newsletters and social media for parent company and two affiliates* Intentionally focused storytelling initiatives on personal staff contributions, leading to greater engagement with social media

* Managed all aspects of corporate communications for a workforce of 1,300 * Introduced and managed internal communications webpage and newsletter, creating a community for conversations and storytelling among a diverse workforce of newly affiliated agencies* Leveraged size of workforce to maximize brand awareness* Managed development of agency websites including project management with website design firm, content creation/procurement, and senior leadership engagement

As Community Involvement and Special Events Coordinator, I managed all aspects of fundraising events including securing sponsors, managing volunteers and arranging logistics to insure financial goals were met and surpassed. I also worked with local companies and community organizations for various donations and activities to support the kids and families we serve. Though not in the job description, I developed this position to launch the agency's online marketing program that included social media, email marketing (eNewsletters) and frequent website updates while tracking engagement across all platforms.