I lead an award-winning team creating stand out content and campaigns across social media, SEO, paid search, email marketing and websites. As well as integrated stories across PR, OOH, TV and radio. Heading insight, I look at ways of bringing new and unexplored territories to our clients - finding their unique gap in the market to create brand stories that matter and campaigns that deliver unbeaten ROI. I am regularly used as a thought-leader for media portals and live talks, and have featured on BBC Radio Four, STV's Scotland Tonight, and BBC Scotland.Heading the digital team, I lead award-winning campaigns including Best Digital Strategy & Communications for three-years running at the 2018, 2019 and 2020 Marketing Society Star Awards

With a passion for showcasing the ROI creativity can offer, I'm excited to have joined the multi-award winning Wire to help clients find gaps in the market and use new, innovative ways to establish their brand voice. Using analysis, market research and a constant drive for staying ahead of trends, we ensure the most brilliant of campaigns are backed up by research, reports and reason.

Editor at Finding Scotland; a travel and culture blog/social media account with over 25,000 followers across Instagram, Facebook and Twitter.

Responsible for the online strategy, content creation, social media management, blogger outreach and PR coordination for a diverse set of clients at award-winning digital agency After Digital. With a passion for targeted social media and a strong brand voice across all written and visual content, I was able to improve visits and conversions from social networks by up to 3000% and worked as part of a diverse team to constantly produce creative campaigns that had proven ROI and incredible results.

Content and Social Media Manager for The Private Clinic's nine nationwide clinics and 13 Consultation Rooms. Responsibilities included writing and managing copy on the company website and blog, finding creative angles and composing engaging copy for email campaigns, and writing for online and printed advertising materials including brochures, leaflets and feature articles for third parties. I managed the day-to-day updating and running of the site and worked closely with the wider marketing team to help enforce key strategies and SEO campaigns.I was responsible for strategy and visual/written content across all social media channels including Facebook, Twitter, Instagram, Google+, Pinterest and YouTube, and I found a passion in discovering engaging ways to develop our audience and expand our brand voice through everything from written copy, to video and striking imagery.

Chief Editor and PR Manager for StageWon, an online portal providing career development resources and news features to the performing arts industry. Responsibilities included the management of content on the site; writing articles, features, reviews and interviews, as well as presenting videos and podcasts for our YouTube channel. The position also saw me responsible for recruiting freelancers to create content for StageWon and managing their work, including commissioning articles, arranging reviews, and editing all pieces before they were live on the site. Leading our PR campaigns, responsibilities included planning and analysing social media and marketing strategies, as well as handling communication with clients, companies, and partners. I formed strong partnerships with companies, theatres, PR personnel, agents, and high-profile individuals and was able to raise our profile with a limited marketing budget through firm relationships across the entire industry and further afield. Key Achievements:• Developing StageWon from a near-empty skeleton to one of the most respected and popular online editorials in the theatre industry• Creating partnerships with some of the industry’s biggest names including Spotlight, Society of London Theatre, and MAC Cosmetics•Being promoted to Joint Team Leader and having responsibility for 13 in-house staff members and 30 writers across the country•Responsibility for our Edinburgh Festival campaign which saw site traffic triple in a two week period•Helped found popular social media initiatives including Twitter hashtag #shamelesspromomonday where individuals and companies could use our social media feed to promote themselves, and New Talent Tuesday across the whole of StageWon where we promoted and encouraged undiscovered talent.

Freelance critic for theatre, music, dance and live performance in London, Essex and at the Edinburgh Fringe Festival.

Guest Editor to SOLT initiative TheatreFix; theatre site aimed to encourage 16-26 year olds into theatre.Roles included writing regular blog posts, reviewing, contacting theatres, finding cost-effective ways of marketing the site (focussing heavily on social media), making partnerships and arranging reciprocal promotion. I also received experience within Society of London Theatre's publication and development departments where I practised editing, networking and was taught marketing strategies.After my time as editor I was asked to compile a report on the TheatreFix readership for which I analysed survey results for something I made during my time in the company.

Interned for several months in 2008 with leading theatre site Whatsonstage.com and returned at regular intervals during my time at university.Tasks included: conducting and transcribing interviews, writing news stories and features, helping with club activities and theatre trips.I also helped at the company's 2009, 2010 and 2011 Theatregoer Awards and launches where I was responsible for looking after VIPS in the press room and on stage. My role during the awards consisted of taking award winners from the stage to press room and talking with them until they were able to be seen by press and photographers. During launches I helped run the busy press room.