Melissa Sandoval Email and Phone Number

• Oversee the marketing strategy, development, execution and activation for all campaigns across brand strategy, media, creative and PR.• Deliver exceptional client service for multiple key accounts, including the largest in the agency - managing budgets over $12M.• Develop and execute comprehensive marketing strategies that increase campaign performance, leveraging a mix of digital, traditional, and experiential marketing.• Designed multi-channel marketing roadmaps, ensuring alignment with business objectives and delivering measurable results through a data-driven approach.• Implement marketing technology tools to enhance operational efficiency and enable marketing success• Utilize analytics tools like Google Analytics and PowerBI to track KPIs, identify trends, and refine marketing strategies, achieving increased ROI or reduced CPA, depending on campaign goals. • Develop cohesive go-to-market strategies inclusive of paid media, PR, brand and and creative with success criteria.• Develop and present QBRs and annual marketing plans that tell a meaningful story based on research and data.• Lead a cross-functional team of 20+ to develop digital and traditional marketing campaigns across multiple disciplines streamline collaboration by implementing workflows, improving project timelines and communication efficiency• Actively manage monthly and annual budgets.Work with leadership on reporting, forecasting, and alignment with organizational goals. • Directly manage a team of five direct reports and oversee each individual’s growth and development.Work closely with leadership team to help develop new processes to improve performance.•

• Cultivate client relationships• Manage client program success throughout the WhiteSpace course work.• Up-sell current clients expansion of WhiteSpace programs and course work. • Use Asana to manage and traffic workload and projects. • Drive projects forward while staying on schedule and budget• Collaborate with sales team, cross-functional team members and external customers.• Support and enable sales efforts and strategies.• Manage international projects and clients.• Successfully manage high volume amount of clients.• Manage internal and external client expectations.

• General Manager for all gym operations• Responsible for gaining membership through advertising and grassroots sales• Manage lead generation to established client relationships• Manage Facebook and Instagram marketing and ad work• Manage staff, payroll and day-to-day operations• Organize and manage events.• Manage grassroots marketing efforts.

• Partnered with business development to architect and customized technology-enabled learning solutions. • Defined overall vision, strategy and requirements for each opportunity from pre-sale through implementation. • Worked with sales and business development team to understand client requirements and develop technical and financial proposals. • Developed SOWs and timeline.• Managed and cultivated client relationships • Ensured project success within timeframe and budget.• Presented strategic plans and upsells to clients.

• Serve as main contact on projects, helping to define vision, strategic and technical requirements and managing expectations.• Manage project team, scheduling and scope for project implementations.• Support and enable sales efforts, strategies and develop new business from existing accounts.• Analyses of current customer challenges and create custom solutions.• Present capabilities with demonstrated knowledge of potential client's business and demonstrate how product is the best fit for their business needs.• Successfully manage large implementation projects with budgets in excess of $5 million.• Ability to balance client expectations and project deadlines with given resources.• Able to project confidence and be comfortable in high-level business situations with executives and senior level management.• Mentor and train new staff on team and cross-functionally. • Create process and methodology documentation.

• Manage project resources, scheduling and scope for eLearning course development.• Managed course integrations that exceeded $35M revenue in 2010.• Manage project resources, scheduling and scope for online course development.• Collaborate with field based sales team, cross-functional team members and external customers.• Support and enable sales efforts and strategies.• Manage complex international projects and work with international Pearson partners.• Successfully manage extremely high volume amount of projects.• Manage internal and external client expectations.• Able to project confidence and be comfortable in high-level business situations with executives and senior level management.• Manage initiative and process work for project software implementations.

- Developed strategic marketing plans. Strategically managed accounts and customer relationships. - Implemented online advertising and social media marketing. Developed estimates and SOW's. Managed multiple projects within timeline/budget. - Analyzed and developed marketing content, communications and visual strategies that supported each brand. - Worked with teams to maintain client identity standards across different lines of business.- Proofed all marketing pieces before client review. - Worked with various internal/external marketing services including digital media, content, creative, project management, analytics and strategy. - Reviewed and reported marketing KPI's.

• Managed strategic marketing plans and made sure work was on time, within budget and exceeded client goals.• Managed, coached and mentored team of project managers.• Managed online, email, print and retail advertising for national and local accounts.• Managed web development and web analytics for multiple clients.• Created and executed project work plans and revise as appropriate to meet changing needs and requirements. • Reviewed deliverables prepared by team before passing to client. • Maintained day-to-day working relationship with clients.• Tracked and reported team utilization and expenses. • Managed project scope, timeline and budgets. • Successfully managed extremely high volume of projects.• Worked with various internal/external marketing services including digital media, content, creative, project management, analytics and strategy. • Accurately managed projects to assure they followed media direction, timing, production specifications and budgets.• Developed excellent client relationships and rapport.

• Created marketing sales packages.• Fulfilled promotions and maintained rating posts for national clients. • Tracked and scheduled local and national spots. • Maintained aging reports and tracked spot dollars. • Created and maintained national newsletter of programming and rates.

• Managed advertising and event projects from concept to completion. • Initiated and executed print production from collateral support pieces to advertising media. • Prepared the creative production schedule and coordinated with team members to ensure production was accurate, on schedule and on budget. • Established day-to-day contact and relationships with third-party vendors.