Led strategic product marketing initiatives across Chile, Argentina, and Colombia, leveraging customer insights to drive successful product launches. Managed resources, set priorities, and streamlined team processes, resulting in a 10% cost reduction. Collaborated cross-functionally to define and execute product marketing strategies, optimizing business channels to acquire and retain customers. Utilized extensive market research to refine B2B product messaging, pricing, and competitive positioning. Orchestrated impactful product and service launches through Amazon's marketing channels, achieving high-quality leads. Partnered with internal and external stakeholders in brand and digital marketing to meet project milestones and deliver against strategic plans. Effectively communicated with senior leadership and key stakeholders on audience insights, marketing strategies, and long-term planning in dynamic organizational environments.

Managed SVOD content licensing across Latin America by fostering relationships with studios, broadcasters, distributors, and producers. Developed acquisition strategies and financial metrics, providing insights into content selection, financial analysis, and localization. Leveraged customer data to drive decision-making and collaborated across departments to execute content strategies, continually enhancing operational efficiency for Prime Video. Collaborated extensively with external partners and internal teams to elevate the digital content experience, identifying and pursuing diverse content opportunities to maximize customer satisfaction. Partnered closely with advertising, business development, and agencies to streamline operations and optimize processes. Defined equitable payout models and co-owned strategic content production workflows, advocating for program improvements based on metrics and stakeholder feedback. Cultivated senior-level relationships with content providers, ensuring smooth negotiations and agreements, while utilizing customer behavior insights to refine content acquisition strategies and enhance user engagement.

Created complex calculation templates for Worldwide Distribution Finance to facilitate the transition from ASC 605 to ASC 606 revenue recognition rules. Managed a team of finance managers and analysts across three lines of business, implementing a new IT system to support updated financial processes. Led the preparation of quarterly financial statements and presentations for Executive Management, overseeing distribution ultimate projections and collaborating with Production Finance on sales and margin adjustments. Directed monthly forecasting, annual budgeting, and Mid-Range Planning in partnership with Sales Planning to achieve financial goals. Identified and implemented process improvements, advising executive management on operational efficiencies. Collaborated across departments in monthly/quarterly pacing to assess business risks and opportunities across LATAM and Canada. Selected by Executive Management to participate in a strategic initiative for Sony Entertainment as part of a high-performing team.

Promoted to oversee Accounting and FP&A teams with five direct reports and a $200MM budget, driving operational excellence across USA, Argentina, and Brazil operations. Developed streamlined processes for inter-departmental collaboration, identifying FX rate impacts on P&L and presenting updates to corporate headquarters. Led monthly financial statement reporting and ensured precise consolidation of financial data for strategic decision-making. Collaborated with content acquisitions team on high-value deals and initiatives across BVOD, SVOD, EST, TVOD platforms, influencing contract negotiations valued over $100MM annually. Managed revenue and subscriber reporting accuracy, overseeing monthly accruals and cash collections. Spearheaded the implementation of enhanced SAP modules, improving expense traceability by 100% and ensuring compliance with US GAAP. Implemented reporting dashboards across 16 countries, achieving a 44% reduction in cost per view and a 51% increase in monthly views year-over-year.

Managed and maintained detailed budgets and forecasts for P&L, cash flow, and contractual obligations, analyzing variances to identify opportunities for performance improvement. Conducted ongoing analysis of key business drivers, trends, and Key Performance Indicators (KPIs) to inform future content decisions. Owned and communicated key metrics supporting the budgeting and forecasting processes, overseeing critical aspects of the content acquisition business. Directed a department responsible for tracking a content budget exceeding US$100 million, evaluating prospective and actual content deal valuations including cost per view, content traffic, and consumption analysis. Produced metric reports and conducted data analytics to enhance understanding of user behavior, viewing patterns, and content performance metrics.

Implemented a pioneering information system program that automated reporting and streamlined data integration processes, still in use today. Analyzed product line profitability and proactively identified deviations from forecasts. Developed and implemented reporting mechanisms for overages and payments to Major Movie Studios, facilitating accurate accruals for accounting purposes. Led Billing Assurance initiatives that significantly reduced errors prior to month-end closings and decreased Days Sales Outstanding (DSOs) from 120 to 30 days. Implemented and updated monthly buy rates per movie and business line, enhancing internal and external reporting accuracy on category trends and top-selling movies to support strategic business decisions.

Developed and implemented Accounts Payable and Accounts Receivable reports to streamline management and accounting processes. Successfully negotiated transportation costs with suppliers and transportation companies, achieving a 50% reduction in costs. Built comprehensive profitability and cost models in Excel for existing and potential products and services, optimizing financial decision-making. Tracked operational performance and financial results against original analyses and budgets to ensure alignment with strategic goals. Proactively recruited new suppliers from the US, China, Japan, and India, resulting in significant product cost reductions ranging from 25% to 50%.