Melissa Schultz Email & Phone Number

Overland Park, Ks, Us

Overland Park, Ks, Us

Overland Park, Kansas, Us

Lead key projects in Servicing department. Partner with Credit Unions for Servicing Transfers. Strive for operational excellence to minimize risk and maximize efficiency while adhering to requirements.

Overseeing implementation and business process improvements.Specialties:Project Management. Business Analyst. Process Improvement.

Moline, Il, Us

- Consulted with key stakeholders in a global matrix organization on the technical needs to manage internal communication projects through to completion with IT. - Created, updated and/or maintained information sharing websites (SharePoint administration & SharePoint Designer). - Developed custom forms for SharePoint using both traditional web forms and InfoPath. - Constructed a map using Tableau that used multiple data sources and could be accessed by communicators.- Daily maintenance to the shared mailbox and communication requests.- Coordinated the efforts of central content owners; functional, global and divisional; graphics/visual and written content.- Designed surveys to automate Human Resource records. - Leveraged data to effectively target and personalize internal communications. - Provided introductions and training to users of all different levels (including average users,content owners, group owners). - Led efforts to create and maintain sound site navigation (information architecture).- Managed the homepage to maintain a proper balance of content and tools.- Oversee authoring and proper use of online channels for internal news.- Led projects to improve sections of the intranet or deliver new tools through the intranet.- Monitored employee content for appropriateness.- Communicated with stakeholders and user groups; provided introductions and training to users of all different levels (including average users, content owners, group owners).- Tested new self-service resource tools and training on Lyris, Kontiki, Vision Critical and providedactionable feedback to IT.- Trained IBM employees on Intranet and SharePoint in the Deere environment; buildinglanding pages and adhering to brand compliance.- Reviewed web analytics (Adobe SiteCatalyst) and reporting on key performance indicators (KPIs) by leveraging data to effectively target and personalize internal communications.

North Kansas City, Missouri, Us

- Managed multiple projects that the external media agency executed after they are developed in partnership with the marketing department. - Supervised the development of mass media and advertising programs, including but not limited to interactive, radio, tv, outdoor, in mall and other media. - Tested Mobile Marketing using SMS resulted in increased store traffic with 150% ROAS.- Managed the execution of the annual advertising plan through external vendors to insure its timely completion within budgeted resources, insuring approvals are received and advertising runs as scheduled. - Developed grand opening plans for all new stores, implemented special events for stores or markets surrounding new stores and direct advertising agencies and internal staff in implementation of all plans, including budgeting, planning and scheduling of mass media.- Developed digital media strategies, plans that support integrated marketing campaigns. Familiar with a variety of tools and tactical execution, including display advertising, rich media, on-line video, cookie targeting/re-targeting, social media and mobile.

- Provided program measurement, reporting and analysis on performance; experience working with Analytics tools such as Google Analytics, DART and Adobe Analytics- Researched and reported on search engine keywords.- Compiled monthly reports for client campaigns.- Monitored and maintained search engine rankings.- Created and managed reporting templates.- Collaborated with media analyst to spot trends and make recommendation for campaign optimization.

• Surveyed client’s needs by reviewing sales history to design strategies for growth in relation to the industry.• Coordinated all aspects of campaign implementation identifying, evaluating, negotiating and reconciling marketing sponsorship opportunities. • Evaluated corporate sponsorships and pursue relevant opportunities; maximize value added opportunities.• Analyzed market trends non-traditional and traditional media opportunities; expertise within network cable, local cable, regional sports sponsorships, spot radio, spot television, multicultural marketing and national public broadcasting.• Supervised Broadcast Buyers and develop broadcast buying procedures.• Negotiated effective rates to manage clients’ budgetary goals and achieve the clients marketing objectives that maximize their opportunity to sell their product, service or image.• Developed client promotions with radio and television stations in multiple markets; event planning with remotes.

• Researched markets based on target demographics• Built strong relationships with stations • Communicated well with stations and co-workers • Analyzed buys and spot rotation on a daily basis • Tracked pre-empts on a daily basis and work with stations to recover lost leads due to pre-empts • Assisted with posting quarterly buys • Researched market trends • Sent traffic instructions and coordinate creative delivery with stations • Reconciled invoices and obtain signed credit memos when needed • Created schedules and plan television media buys for clients• Developed advertising strategies for clients and created plans to implement strategies• Presented plans, schedules, and strategies to management

• Negotiated rates in order to develop a cost-effective programming schedule and maintained day-to-day liaison with advertising agencies.• Reviewed creative work and marketing plans to promote television services.• Managed clients advertising needs within budgetary limits and coordinate promotional events.• Established consulting and needs fulfillment relationships with new and existing advertisers.• Utilized Nielsen Research and TV Scan data for strategic marketing.

Des Moines, Ia, Us

• Assisted in the production of co-op and vendor advertising; designed layout for display advertisements.• Consulted with transient, contracts, recruitment and real estate clients on their advertising needs.• Compiled contests data and reports.• Provided training in legal advertising and consistently met deadlines.• Created a marketing partnership with advertisers by negotiating and presenting contracts to advertisers.• Promoted from Advertising internship position to Inside Sales Representative.

1997, Advertising, Marketing & Speech Communications

Education record