Melissa Sheehan Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Lead two-member team in strategic development and execution of multi-channel marketing campaigns for a $4 billion business, encompassing email, mobile, print, TV, radio, social media, display, and onsite platforms. Collaborate cross-functionally to optimize marketing opportunities and maximize ROI. Manage multi-million-dollar marketing budget and drive key merchant priorities. Specialize in developing cohesive marketing strategies aligned with overall business goals, with expertise in content strategy, brand building, and campaign development for assigned categories of business. Skilled in partnering with internal teams and merchants to deliver targeted campaigns, drive brand awareness, and increase market share. Adept at leading cross-functional meetings, briefing creative teams, and ensuring alignment with merchandise strategies. Recognized for strategic thinking, leadership, and influential communication skills.

New York, Ny, Us

Lead the development of content strategy and marketing campaigns for assigned categories, aligning with overall Marketing and Merchandising strategies. Collaborate closely with cross-functional Marketing teams and Merchants to deliver targeted campaigns to relevant customer segments. Skilled in driving cohesive marketing strategies that support sales and EBIT goals, partnering with internal teams and vendors to ensure effective execution. Experienced in maintaining brand partnerships and delivering on vendor commitments. Passionate about fashion and blending art and science to develop engaging content that drives brand affinity. Known for influential communication, strategic thinking, and leadership skills.

New York, Ny, Us

Strategically managed a diverse portfolio of marketing channels, including site, direct mail, social media, display advertising, and search engine marketing (SEM). Leveraged editorial content to enhance brand value and drive significant increases in sign-ups for registry sites, contributing to annual sales totaling hundreds of millions. Instrumental in the development and execution of innovative marketing campaigns for a dynamic roster of 70 brands within the registry program. Recognized for driving impactful results through a combination of strategic insight, creative execution, and meticulous attention to detail.

New York, Ny, Us

Developed marketing programs for 70 registry brand partners and pitched brand-centric marketing plans to vendors in exchange for funding. Led execution of each brand's marketing campaign upon contract completion, including content marketing. Ensured priority products were showcased in compelling editorial stories that drove brand awareness and conversion.

Monroe, Mi, Us

Led table and decor merchandising decisions for 50 dealer-owned stores, La-Z-Boy showroom, and all marketing photography. Collaborated with vendors and design teams to perform product development to address trends and assortment gaps as lead for tables and decor.

West Chester, Pennsylvania, Us

Provided end-to-end ownership of furniture and decor category, inclusive of product development, negotiations, and forecasts. Prepped hosts and on-air guests with key selling points for products and analyzed airings to identify sales-driving talking points. Trained and developed merchandising associate to promotion.

West Chester, Pennsylvania, Us