Passionate about leveraging digital marketing strategies for environmental conservation. As a seasoned marketing leader with a decade of experience at Macy's, I've honed the art of storytelling and data-driven content creation to amplify brand awareness and engagement. Now, I'm dedicated to integrating my expertise into the realm of sustainability with a focus on resource reduction and environmental conservation.In my role as Marketing Director at Macy's, I've led teams through organizational changes while simultaneously driving digital content strategies for a $4B business. Notable achievements include exceeding sales goals by 12% in our Fine Jewelry Sale, leveraging consumer trends to inform content strategy and boost sales to $52M.Committed to making a meaningful impact beyond the corporate world, I volunteer with The Nature Conservancy, enhancing preserves on Google Maps for increased accessibility and visitor engagement. Additionally, I drive sustainability initiatives with the Hoboken Green Team, focusing on reducing waste, promoting environmental equity, and supporting sustainable business practices.With a Bachelor's in Fashion Merchandising and certifications in web development and management acceleration, I bring a unique blend of creative vision and strategic acumen to every project. Let's connect to explore how my skills and passion can contribute to your mission in sustainability and environmental conservation.