Melissa Shimamoto Email & Phone Number

Orange County, California, United States

Pasadena, California, United States

- Managed 50+ B2B Enterprise accounts ranging in engagement from eComm only all the way to full scope activation within our Design to Source Intelligence network- Partnered with the ad operations and sales, creative and executive teams to build the foundation for highly effective analytics, operations, and sales strategy which supports an aggressive growth and agile experimentation across the company’s media placement portfolio.- Established and achieved appropriate KPIs and performance metrics to enable accurate and consistent forecasting in partnership with our electronic component manufacturers and distributors.

West Hollywood, California

Partnered with clients ranging from Facebook instant gaming to CBD- all with the focus of driving conversions. Managed strategy consulting, media planning, media buying and creative direction to get the best possible CPA/CPI. Performed UX funnel audits to educate the client on site updates, custom event implementations and eCommerce platform improvements needed to enhance the user experience. Maintained billing tracking, forecasting, and worked closely with the Business Development team to assist in on-boarding new clients to the Growth Team.

West Hollywood, California

20th Century Fox TheatricalFacilitated an open line of communication between the client, internal media team, creative agencies and platform reps (Facebook/Instagram/Snapchat/Twitter/Pinterest) to ensure a successful theatrical campaign lifecycle- this encompassed all theatrical stages from planning and strategy to trailer drops and the much anticipated in-theater date. Managed spend/allocations, billing, asset coordination, and internal/external reporting.FandangoManaged all aspects of Facebook campaigns for Fandango and FandangoNOW. Responsibilities included both account management as well as media duties: Planning based on goal KPIs, campaign builds in Power Editor, reporting + data analysis, and internal/external communications regarding asset development and approvals. Supported the Director by creating client decks, tracking the status of all active campaigns and overseeing the work flow of two media team members. Attended all client meetings and ran status calls/ in-person meetings. Oversaw the training and on-boarding of new growth marketing associates.

Hollywood, California

Responsible for Fandango and FandangoNOW campaign builds as well as paid social support for the Rotten Tomatoes Facebook Live show - See It/Skip It. Daily buyer tasks include: campaign planning, builds and maintenance; asset trafficking and management; maintaining reporting spreadsheets, and daily communication with the client for reporting updates and campaign approvals.

Anaheim, California, United States

Los Angeles, California

Managed the local broadcast buying for TV, cable, radio, audio streaming, and FEP placement on Hulu and Pandora for the McDonald's Northwest markets including: Billings, Butte-Bozeman, Great Falls, Idaho Falls and Missoula. Tools utilized: Strata View, SBMS, Eleven, and DoubleClick by Google.

Santa Monica, California

Maintained the duties held under my Assistant Media Buyer title, plus:Assembled, executed and managed the life cycle of tv/cable/radio buys of my own, maintained tracking spreadsheets for rating point deliverables, resolved billing discrepancies, and acted as a main point of contact for station representatives for the accounts listed below.

Santa Monica, California

Supported the local broadcast team with all aspects of the media buying process for cable, television and radio for a client list that included AAA, BevMo, Del Taco and The Weinstein Company. Daily tasks included: Putting together, negotiating and managing buys within my own markets while also placing and tracking orders for senior buyers, maintaining spreadsheets, resolving discrepancies, verifying traffic and spot times, and acting as a point contact person for station representatives. Sent to UCLA Extension to participate in a Spot Buying in Television course by Palisades.

Costa Mesa, Ca

Managed a nationwide social media package for a Fortune 100 company with a follower count of over 74,000. Responsible for managing spread sheets, submitting production requests, providing page metrics and analysis, supplying the account team with creative ideas to keep our clients above the curve, and creating content that follows proven engagement strategies while generating consistent growth in fans, per the goals of the client, on both regional and national levels.

Costa Mesa, Ca

Under the guidance of the social media manager and coordinators, writing skills were perfected daily by generating creative, custom content that promoted engagements and interactions with our clients’ ever- growing fan bases. Utilized HootSuite, Dealer Mojo, and Facebook Power Editor.

Pasadena, Ca

Performed media relations duties to create buzz for the Chicago segment of a women’s day out event, “Pamper Me Fabulous”. Assisted in the coordination and execution of weddings and large corporate events. Culminated over $13,000 worth of high-end product to be gifted at a brand launch gala from vendors such as: Diamond Candles, Izze, Tieks, Showstoppers, BicBands, Smileactives, and St. Germaine.

Spot Television Buying, Marketing

Bs Communication Studies, Public Relations

Associate Of Arts And Sciences (Aas), Arts And Human Expression

High School