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Melissa Shortt is listed as FedEx Ground Contractor VP / Small Business / ex-Facebook / ex-Microsoft / ex-AOL at Shortt and Associates, Inc., based in Athens, Georgia, United States. AeroLeads shows a matched LinkedIn profile for Melissa Shortt.
Melissa Shortt previously worked as Vice President at Shortt And Associates, Inc. and Account Manager - Southeast at Facebook. Melissa Shortt holds Bachelor Of Arts, Journalism, Advertising from The University Of Georgia.
I am passionate about business, building relationships and learning. My diverse background highlights business acumen, relationship management, ability to adapt and thrive during chaos, and a desire to jump in and learn something new. My corporate experience is within emerging digital media and emerging social media focusing on clients, cross collaboration, special projects and people management. I then switched gears to work with a growing small business part of an established logistics empire going through major market disruption. Volunteered to work with, and lead, the new HOA for an establish community of professionals and learn about environmental issues, introduce new guidelines, and grow vs. blow up, relationships with my neighbors.
Listed skills include Strategic Partnership Management, Account Management, Analytics, Advertising, and 30 others.
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Bogart, Georgia, United States
Manage financial operations, HR, business analytics, recruitment, legal, equipment purchasing, maintenance tracking, safety technology, compliance and any other responsibilities needed to help operate an 18 route FedEx Ground Independent Service Provider (ISP) business in NE Georgia.
Manage strategic advertising partnerships across Fortune 500 companies. A trusted advisor educating partners on Facebook ads, pages, applications, local and platform. Develop ad and platform strategies to achieve client marketing and communication objectives.
Lead a team of 8 Account Managers responsible for managing the SE district’s strategic display advertising partnerships. Implemented training & development programs for new team members. Led cross organizational team, including executive sales leadership, to develop the sales strategy for the re-release of Microsoft's proprietary display ad platform.
Managed the largest strategic advertising clients within the South region to deepen existing partnerships and grow revenue. Further the development of the South Account Management team by utilizing expertise in the digital advertising industry, campaign performance measurement & optimization, and internal systems.
Directly managed the Southeast region’s strategic advertising accounts, representing over $20 Million in annual revenue. Analyzed and optimized performance of online campaigns to renew and grow existing partnerships.
Partnered with fifteen Account Executives across the US to support the pre-sell process for 50+ advertising clients. Joined AOL during the AOL Time Warner merger and survived 10 rounds of layoffs.
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Melissa Shortt works for Shortt and Associates, Inc..
Melissa Shortt is listed as FedEx Ground Contractor VP / Small Business / ex-Facebook / ex-Microsoft / ex-AOL at Shortt and Associates, Inc..
Melissa Shortt is based in Athens, Georgia, United States while working with Shortt and Associates, Inc..
Melissa Shortt has worked for Shortt And Associates, Inc., Facebook, Microsoft, and America Online, Inc..
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Melissa Shortt holds Bachelor Of Arts, Journalism, Advertising from The University Of Georgia.
Melissa Shortt is listed with skills including Strategic Partnership Management, Account Management, Analytics, Advertising, Social Media, Digital Media, Social Media Marketing, and Campaign Management.
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