Melissa Shubalis Email and Phone Number

Over seven years brand and product marketing experience with an MBA in Marketing Management. Have worked on brand, trade and product marketing with CPG companies, high-end service companies and law firms. Expertise is on product development; brand alignment; packaging and branding restages, including directing artwork redesign and copywriting as well as measuring impact on an organization's revenue; merchandising solutions; promotional initiatives; and strategic development and execution of brands' annual plans. Possesses a deep understanding of the importance of research, measurable results, and the consumer's perspective to the strategy of the brand.Specialties: competitive analysis, brand identity, new product development, strategic planning, copywriting