I am a proven marketing leader who thrives when working in emerging technologies. I have executed marketing programs that grow sales and increase brand recognition for both large companies and startups. I can bridge the divide between the technical and non-technical, as comfortable talking with an engineer as the CRO. I have explained a security breach, carried a sales quota, and launched cloud products before it was cloud. I have managed large teams or worn the many hats required at a start up. I have gone one-on-one with reporters, or one-to-many onstage in front of 300 sales reps.Specialities: strategy and positioning, category creation, product marketing, building and leading collaborative teams, cybersecurity, fraud
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Chief Marketing OfficerCofenseMadison, Wi, Us -
Marketing ConsultantMktg Headlights Llc 2023 - Present- Focused on fast-growing B2B companies to provide services including Interim CMO leadership, category creation guidance, messaging and positioning definition, talent assessment, and go to market strategies and initiatives. Sample clients include:• Bluesky (Snowflake workload optimization solution)• TokenEx (Payments optimization platform)
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Chief Marketing OfficerSyndio 2023 - 2024Seattle, Washington, Us -
Chief Marketing OfficerSift 2018 - 2022San Francisco, California, UsSift prevents digital fraud and abuse to help companies deliver great customer experiences.During my tenure, Marketing contributed:2019: 42% of new revenue and 53% of new logos2020: 43% of new revenue and 46% of new logos2021: 27% of new revenue and 41% of new logos2022: 27% of new revenue and 42% of new logos -
Interim Chief Marketing OfficerLookout 2018 - 2018Boston, Massachusetts, UsLookout is the endpoint to cloud security company purpose-built for the intersection of enterprise and personal data. -
Vp, Product Marketing & Corporate CommunicationsLookout 2017 - 2018Boston, Massachusetts, Us
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Vp, Corporate CommunicationsLookout 2016 - 2017Boston, Massachusetts, Us
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Vp MarketingBluebox Security (Acquired By Lookout) 2015 - 2016San Francisco, Ca, UsSeries B startup delivering mobile app security and analytics. -
Sr Director, Product MarketingMobileiron 2014 - 2015Mountain View, Ca, UsMobileIron secures and manages corporate data in a world where people access cloud data using mobile devices and modern endpoints.Led product launch to reposition cloud mobile management solution for mid market and global 2000 companies. Sunsetted separate SMB-focused cloud brand. Developed new collateral, sales training, pricing and packaging. Executed sales enablement including presenting on main stage at Sales Kickoff to 350 reps. -
Head Of MarketingAverail (Acquired By Mobileiron) 2013 - 2014Series A startup creating cloud-based, secure mobile content solutions that enable mobile employees to access, manage and share business content.- Led initial company launch by defining category and solution, collaborating with PR agency, redoing website and collateral, and briefing industry analysts.- Built pipeline by executing content syndication program, defining and implementing lead qualification process, participating in targeted external events, and co-marketing with partners.
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Sr. Director, Product Marketing, Mobile SecurityMcafee 2012 - 2012San Jose, California, UsBusiness unit delivering mobile security solutions to enterprises to address BYOD use cases.Created new positioning and assets for product line to address BYOD challenges and conducted sales enablement on how to move from a point product sale to a solution, leveraging other McAfee products. -
Sr. Director, Product Marketing, Cloud SecurityMcafee 2010 - 2012San Jose, California, UsBusiness unit providing on-prem and cloud based solutions to monitor and enforce security policies on data moving between the enterprise and the cloud.- Developed positioning and launched enterprise platform to secure data migrating to the cloud in the new category of cloud access security broker (CASB). Leveraged partnership with Intel, and briefed industry analysts and press to garner over 100 global articles.- Managed global demand generation program by creating compelling content and offers, and executing with field marketing. Programs helped turn bookings from a decline in 2010 to 107% of plan in 2011.
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Director, Product Marketing, Software-As-A-ServiceMcafee 2009 - 2010San Jose, California, UsBusiness unit offering cloud-based security solutions for the enterprise.
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Director Of Global MarketingHp Software 2008 - 2009Houston, Texas, UsResponsible for global marketing programs in support of HP SaaS business unit. -
Director, Business Development - AmericasHp Software 2007 - 2008Houston, Texas, UsResponsible for SaaS overlay sales team within HP Software.
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Product Marketing ManagerHp Software 2006 - 2007Houston, Texas, UsResponsible for Managed Services (SaaS) product line within Mercury Interactive pre- and post acquisition by HP.
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Product ManagerJarden Consumer Solutions, Tilia Division 2005 - 2005Us -
Northwest Sales ManagerOrbis Corporation 2000 - 2004Oconomowoc, Wi, Us -
Product ManagerOrbis Corporation 1998 - 2000Oconomowoc, Wi, Us
Melissa Siems Education Details
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University Of San FranciscoFinance -
University Of Wisconsin-MadisonManagement
Frequently Asked Questions about Melissa Siems
What company does Melissa Siems work for?
Melissa Siems works for Cofense
What is Melissa Siems's role at the current company?
Melissa Siems's current role is Chief Marketing Officer.
What schools did Melissa Siems attend?
Melissa Siems attended University Of San Francisco, University Of Wisconsin-Madison.
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