Melissa Lee Email & Phone Number

Minneapolis, Minnesota, Us

As part of General Mills’ strategic priorities reporting to the Segment President, lead North America Foodservice (NAF) B2B and B2C for new Connected Commerce team. Develop strategy and execution for Sales and Marketing capabilities to transform and drive commercial growth and customer experiences (distributors, retailers, and operators).- Drive growth and efficiencies across the B2B marketing and sales funnel with people, process, data & technology.- Doubled resources for new Connected Commerce team including Data, Analytics, Performance Marketing, Brand Experience, Category Management, Distributor & Retailer Commerce, Owned Channels, and Sales Enablement capabilities vision, strategy, and agile execution cross-functionally with 100+ resources and $50M+ budget.- Led new demand / lead generation capability increasing 2X leads to the direct sales team and increasing digital & marketing engagement by 3X.- Launched new Sales Enablement capability (Seismic) with 90%+ adoption, Trade capability, and upgraded Salesforce for Sales and Marketing users.- Advanced Sales Enablement with a new change management / training team and new selling framework to accelerate sales & marketing effectiveness.- Led Data and Analytics strategy & capability including data acquisition and governance strategy managing over 50+ data sources and 200+ reports with predictive insights.- Launched new agile pods for Performance Marketing to deliver best-in-class Operator and Distributor experiences through owned, retailer, and distributor channels through Performance Marketing, Commerce and Brand Experience improving engagement by 3X. Scaled agile to all NAF capabilities. - Developed new baseline measurement framework for Performance Marketing and Commerce capabilities improving content scores to 90+.- Led artificial intelligence (AI) as NAF AI Champion to pilot test and learn for innovation, genAI, etc. with 50+ use cases.- Executive for multiple internal and external DEI initiatives.

Wayzata, Minnesota, Us

As part of Cargill's 2025 customer-driven growth strategic priorities reporting to the Chief Customer Officer, key strategic executive for the new Global Commercial Excellence Leadership team responsible for global digital experiences across all Cargill businesses for B2B and B2C across all customer segments. Led Cargill 2025 digital customer experience MVPs to scale across Cargill globally for over 3000+ customers.Responsibilities included:- Developed global digital customer experiences for Top 60 strategic growth customers shaping new practice for Cargill. Developed integrated, multi-year global customer digital strategy roadmap across Cargill business units accounting for local needs in NA, APAC, EMEA and LATAM.- Developed and scaled new and existing global 3rd party Marketplaces (B2B and B2C) including Alibaba, Amazon, Knowde, and Fieldcraft.- Partnered with Marketing and IT to develop and scale Marketing Technology capabilities including product information, digital asset management, digital content, and vendor selection (Adobe, Salesforce Marketing Cloud, PIM).- Led customer experience design, customer journeys based upon segments and personas and applied digital design and UX standards to digital experiences and co-creation aligned to brand.- Leveraged customer data platform (CDP) for omni-channel 360 view personalization and link commercial and digital interactions (in-person, remote, digital); executive on Customer Data Council- Leveraged digital analytics and insights strategy and continuous improvement leveraging voice of customer, metrics, KPIs, and search.- Managed global and regional web properties and digital intake for over 400+ websites inclusive of unauthenticated, authenticated, brand portals, etc.- Provided passionate leadership and mentorship for DEI across multiple Cargill Business Resource Groups; graduated with highest distinction in C-level nominated leadership program with INSEAD Catalyst.

Us

As part of Optum's strategic priority to build a customer-centric culture, I was responsible for leading and developing best in class, personalized, end-to-end omni-channel customer experiences and capabilities for B2B2C providers and customers.Responsibilities included:- Developed multi-year strategic capability roadmap and agile program delivery totaling over $50M and 50+ resources- Led strategy, product ownership and delivery building common, reusable digital capabilities- Led UnitedHealth Group enterprise strategic, large scale & complex capabilities for Optum lines of business including preference management resulting in over 70M+ contact updates and 1.5M+ preference elections integrating 20+ applications into an enterprise capability- Led enterprise cross-channel capabilities and touchpoints including digital forms, chat/chatbot, secure messaging, SMS, etc.- Executive stakeholder for Digital Marketing / Marketing Technology capabilities and Customer Data Platform- Leveraged data and analytics to continuously improve experiences including NPS, web analytics, operations, etc.- Proven team leader consistently exceeding engagement targets; senior leader nominated by C-suite to lead company-wide culture initiatives for over 25,000 culture ambassadors

Richfield, Minnesota, Us

As part of Best Buy's strategic priority to enable personalized, customer experiences, I was responsible for developing best-in-class, omni-channel customer and employee-facing experiences.Responsibilities included:- Developed digital capabilities for omni-channel physical (retail stores) and digital experiences for 360 view of customer and personalization leveraging customer data and interactions- Enabled customer and agent-facing capabilities to support over 40M contacts annually for over 5000+ peak agents across internal and external partners- Managed end-to-end customer experiences in channel of choice including web, IVR, email, chat, social, email, etc.- Developed multi-year, multi-channel contact strategy and roadmap to support enterprise business strategies- Managed external technology vendor relationships and introduced new, innovative capabilities- Managed $20M budget and 30+ team- Measured outcomes through NPS and key performance indicators- Proven team leader consistently exceeding engagement targets

Dublin 2, Ie

As a management consultant in the Customer Relationship Management (CRM) practice, I was responsible for various roles including strategic planning, program management, business and IT delivery, gap / needs analysis across sales, service and marketing in multiple industries including pharmaceutical, medical device, retail, financial services, healthcare, automotive, government, etc.Responsibilities included:- CRM strategy and delivery experience in a multi-channel environment across sales, service and marketing including specifc focus on customer experience- Strategic planning, roadmap and delivery for end-to-end customer experiences inclusive of marketing, sales and service functions- Managed resource and technology budgets for $15M+ and 40+ team.- Drove change and performance management initiatives including assessment, gap analysis and implementations with proven deployment skills in a matrixed, complex environment- Led efforts in change management, business processes and technology presenting to senior level client executives

Catalyst Executive Leadership

Bba With Honors, Marketing, Communications, International Business