Melissa Smith-White, Cws® Email & Phone Number

Chicago, Illinois, United States

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- Develop an annual strategic network development plan in support of the MU Health System’s strategic priorities. Facilitate actionable tactics through data analysis, market intelligence, and strategy development that promote clinical programs in order to enhance referral volumes and ensure health system growth.- Serve as the primary point of contact and dedicated relationship manager for referring provider and community hospital relations. Identify referring provider issues and track resolution of issues to ensure a continued level of referring provider satisfaction; monitor and report on referral trends; serve as a central intelligence source and notify MU Health System leadership of key opportunities and/or threats in the market.

Columbia, Missouri Area

-Managed the daily operations of the $200MM trust department including asset management, trust administration, financial planning, employer sponsored retirement plans, marketing, budget, compliance, employee recruitment and retention, and relationship management-Developed bank-wide strategic plans for departmental business development, market segmentation, product introduction and sales expansion. -Directed collaboration with the market presidents, commercial lenders and financial service consultants to promote wealth management business in accordance with the Bank’s business development plan and objectives

-Recruited, On-boarded, Retained over 42 physicians in multiple specialties for Boone Hospital Center Medical Staff +Endocrinology-recruited two providers to develop Endocrinology clinic which had been absent at BHC for 20 years +Hospitalist-recruited full hospitalist program-Managed multiple physician sourcing techniques and mechanisms-Designed and implemented physician recruitment, on-boarding, and retention strategies and processes-Created and maintain physician spouse consortium to expand breadth of recruitment efforts to cross promote BHC Foundation and focus on physician retention-Managed Boone Hospital Specialty Clinic- Moberly, MO and Lifeline program

Marketed TimeLine Recruiting to Louisiana and Mississippi-Developed client relationship with Physicians, Health Systems, and Universities in order to provide physician recruitment services-Created business development strategies to capitalize on regional and national hospital association conference exposure-Managed budget, travel, weekly reports, conference schedule and key relationships-Increased territory revenue from $150k to $300K-Managed personal production and a business development team of five individuals

Mo & Ks

-Wholelsaled variable annuities-Acted as liaison between Allianz and financial professionals-Organized, managed, and traveled a territory covering NW MO and KS-Developed marketing strategies to increase revenue by 200% -Delivered continuing education courses to CFP's, CPA's and attorneys