Mel Labiran (Née Smith) Email & Phone Number

United Kingdom

A boutique marketing consultancy offering tailored marketing solutions, mentoring, projects and strategy development to B2B and B2B businesses.Website coming soon! ✨

London, United Kingdom , Gb

Dubai, Dubai, Ae

Global Energy Transition Congress and Exhibition (GET), project launch endorsed by Tony Blair and supported by the Italian ministry, set to generate 20,000+ international attendees. Focus; to drive forward the energy transition by enabling energy and hard to abate sectors via advanced tech, knowledge sharing, premium networking and insight development.Responsibilities include, but are not limited to:Delivering full multi-channel strategy to launch large scale exhibition and conference, meeting financial targets and delivering business objectives through; budget management of half a million, brand creation and development, data acquisition and target audience, persona generation, cross channel digital strategies, PR, recruitment, line management and structure of GET marketing team, external and internal stakeholder management, content creation, website development, strategic partnerships, process creation.

Dubai, Dubai, Ae

International Portfolio: Lisbon, Greece, Japan, Americas, Asia, PNG. • Responsible for Marketing Strategy, Project Management and Team Management across 6 international events within the LNG, Gas & New Energies Portfolio.• Line-management of team of 5, from Exec to Senior Manager level• Brand development, messaging and execution for portfolio alignment and consolidation of the 6 individual events – logo creation, asset design, website, newsletter, inbound data strategy.• Responsible for generation and mobilisation of the inaugural Lisbon Energy Summit launch campaign.Responsibilities include, but are not limited to:Marketing strategy, project management and line-management of team of 5, from Exec to Senior Manager level, copywriting, recruitment, and team structure. Marketing lead for the mobilisation of the inaugural Lisbon Energy Summit launch campaign attracting 12,000+ international attendees.

London, England, Gb

Dual portfolios – Law & Compliance (portfolio launch) / Life Sciences - European Events PortfolioMan-management, team of 5 (execs & managers) to strategise, plan and deliver on all digital and traditional marketing campaigns across both portfolios (15 events). Delivers paid delegate revenue, Partnerships, Sponsorship support, Brand development and Stakeholder/Project Management.Responsible for the launch marketing and development of the Kisaco Legal Portfolio/ IP Strategy Hub, including all inaugural events.Legal events include:• Patent Litigation Summit, Amsterdam *achieving double the original revenue target• Economic Crime Prevention, Switzerland• Sanctions and Compliance, LondonLife Science events include:• Microbiome Connect, USA• Microbiome Connect, Europe• Protein Engineering, USAResponsibilities include, but are not limited to:• Marketing Strategy and planning• Reporting and analysis• Sign-off and amends• Copywriting and email marketing• Man-management/Mentoring• Recruitment/Training and development• Process creation and problem solving • Stakeholder management (internal & external)• Brand development and re-design

London, London, Gb

Domestic Events/Exhibition Portfolio: The International Food & Drink Event, IFEX (Belfast,) Speciality & Fine Food Fair, IFE Manufacturing SolutionsStrategy: • Regional and International marketing strategy of full food & drink portfolio. • Man – Management of marketing team, planning channel and tactical execution • Identifying and reporting on growth areas within various product types, sectors and regions• Reporting on event performance and development YOY and across target growth areasBrand Development:• Responsible for the re-brand of International Food & Drink Event (IFE) across all channels • Concept design, logo creation and full brand development of IFE Manufacturing Solutions, across channels - this event is set to be a strong sister event to IFE from 2021• Concept creation for launch of annual showcase of International Food & Drink Event, Hotel Restaurant & Catering, IFE Manufacturing Solutions, Festival of Enterprise and London Produce showDigital: • Website maintenance and SEO, keywords, AdWords• Social media content and strategy across full portfolio – including training of junior marketing team • Creating comprehensive video and photography briefs, performing edits and distributionStakeholder management:• Internal: Brand Directors, Marketing Directors, executive, line reports and channel teams• External: PR agencies, digital agencies, contractors, sponsors, media partners• Man-management of marketing teams of up to 3 staff

London, Gb

Domestic Events/Exhibition Portfolio:Decorex International, Sleep + Eat, Kitchen, Bedrooms & Bathrooms (KBB)• Strategy: o Creating marketing strategy and plan across my portfolio, considering growth objectives, target demographics and channelso Presenting top level planning to stakeholders up to Director level o Setting business objectives for design portfolio, addressing YOY trends and analysis• Brand development:o Responsible for the annual re-design of the full international event portfolio.o Producing literature associated promoting the eventso Responsible for the briefing and sign off process regarding all outbound communications o Development of tone of voice and persona based documentation• Reporting:o Weekly reporting on YOY targets, channel performance and PR tractiono Post show reporting on objectives, audience demographics, YOY performance etc. o Presenting analysis and findings to key stakeholders and senior partners • Digital: Working with digital channel teams to create strategy and execution of:o Website maintenance and SEO, keywords, AdWordso Social media across Twitter, Instagram and LinkedIno Copywriting, template, optimization of marketing emails o Creating comprehensive video and photography briefs, performing edits and distribution• Stakeholder management:o Internal: Brand Directors, Marketing Directors, executive, line reports and channel teamso External: PR agencies, digital agencies, contractors, sponsors, media partners• Man management or Senior Marketing Exec and coordination of marketing team

London, Gb

International Events Portfolio:Lloyd’s List Global Awards, Lloyd’s List Americas Awards, Lloyd’s List Asia Pacific Awards, Lloyd’s List Middle East Awards, Lloyd’s List Business Briefing – Singapore, Lloyd’s List Business Briefing – London, Lloyd’s List Business Briefing – Oslo, Insurance Day London Market Awards, Lloyd’s Loading List Global Freight Awards• Strategy:o Creating the annual go to market strategy, marketing timeline and tactical execution for all Maritime Intelligence events, both internal and external.o Managing promotional budgets for all external events and exhibitions to gain maximum exposure across our products. o Man - management of marketing executive and coordinating a team of 6 to manage multi-channel and measurable campaigns to promote entries, table sales, sponsorship and brand exposure associated with revenue targets.• Reporting:o ROI reporting for the Lloyd’s List, Lloyd’s List Intelligence, Insurance Day and Lloyd’s Loading List Awards, events and Business Briefings.o Reporting on engagement rates, KPI performance and ROI of all events channels • Brand development:o Responsible for the annual re-design of the full international event portfolio.o Designing and coordinating the stands for all large-scale exhibitionso Producing all literature associated promoting awards and events• Digital:o Website developments across Site Core and Word presso Creating and monitoring trackable links to test performanceo Using the Eloqua email platform to launch email campaigns for database of over 500,000o Working with social media exec to create integrated social media campaigns and competitions, as well as on site promotion of events.

London, Uk, Gb

Domestic Events, Products, and Subscriptions - Legal Sector Campaign management:o Managing campaigns for ARK Group & Solicitors Journal conferences, including Solicitors Journal Live, executing strategies across email, social media, advertising and websites.o Marketing lead for the launch Solicitors Journal Awards 2016, hosted by Andrew Marr and attended by over 400 legal professionals. This includes campaigns to generate over 250 nominations, table sales worth up to £4,000, and sponsorship sales.o Creating/managing digital and direct campaigns for legal publishing, producing original content, copy and testimonial acquisition.Events/trade shows:o Project team and marketing lead for the launch of the Solicitors Journal Awards 2016.o Negotiating contra-deals/ attending trade shows, including the LawNet , and the Bar Council.o Executing launch events for new books and reports. Working in Partnership with large organisations such as The Law Society and Linklaters LLP.o Effectively networking and nurturing leads.Brand development:o Working with in house and external design companies to produce new branding for ARK Group.o Producing advertising material across 6 brands such as Solicitors Journal, Managing Partner & Trade Forfaiting Review.o Media packs for the use of subscription sales, advertising sales, event sales and table sales.o Designing and coordinating the production of branded merchandise, print and collateralDigital/Video production:o Working across social media platforms for Wilmington legal brands. Coming up with unique social media campaigns for each distinct product.o Creating story boards and coordinating the production of promotional videos for Wilmington legal conferences.o Creating videos for presentation use (including videos for the CEO of Wilmington) o Developing and updating ARK Group website, and hosting additional landing websites for Wilmington legal events.o Data sourcing and analytics, including google keywords.

London, England, Gb

Digital:o Creating/maintaining social media channels – initiating campaigns and competitions to promote new offers and increase sales - Social media trained by AKA.o Email campaigns for events and special offers – Mail Chimp.o Storyboard and coordination of videos & photo shoots.o Website maintenance – WordPress.Partnerships:o Managing and developing and sourcing Trade partners such as Yplan, Groupon, Time Out, Wowcher & Amazon Local. Working on a B2B basis to reach out to potential ticketing agents.o Deploying B2B methods to set up collaborative ticket sales with other neighbouring attractions and tourist destinations.Collateral/ Branding:o Project management and Coordination of print for promotions flyers, Group travel leaflets, including distribution and outdoor advertising.o Project Manager for ArcelorMittal Orbit souvenir guide book.o Collaborative creation of in house event company East Twentyo Coordinating Event Management: o Concierge event, in collaboration with Westfield Stratford City for London’s Golden Key hotels. o World Travel Market breakfast, with support from UK inbound – full execution of invitation, agenda and follow up.o Working in collaboration with the Invictus games- providing hospitality for Prince Harry and the Royal Family and communicating/controlling the media.o Launch the first ticketed events launched at the Olympic park, in collaboration with online App Yplan. o Exhibiting at/attending large scale trade shows i.e. ETOA, Excursions, WTM & GEM.Achievements:o Aiding with Interviews and assessments for employing front of house staff.o Managing a call centre team based in Newcastle.o Producing teaching resources in partnership with Field Study Council for educational visits, across 3 key stages.