Mel Labiran (Née Smith) Email & Phone Number

United Kingdom

A boutique marketing consultancy offering tailored marketing solutions, mentoring, projects and strategy development to B2B and B2B businesses.Website coming soon! ✨

London, United Kingdom, GB

Dubai, Dubai, AE

Global Energy Transition Congress and Exhibition (GET), project launch endorsed by Tony Blair and supported by the Italian ministry, set to generate 20,000+ international attendees. Focus; to drive forward the energy transition by enabling energy and hard to abate sectors via advanced tech, knowledge sharing, premium networking and insight.

Dubai, Dubai, AE

• International Portfolio: Lisbon, Greece, Japan, Americas, Asia, PNG.
• Responsible for Marketing Strategy, Project Management and Team Management across 6 international events within the LNG, Gas & New Energies Portfolio.
• Line-management of team of 5, from Exec to Senior Manager level
• Brand development, messaging and execution for portfolio alignment and consolidation of the 6 individual events – logo creation, asset design, website, newsletter, inbound data strategy.
• Responsible for generation and mobilisation of the inaugural Lisbon Energy Summit launch campaign.Responsibilities include, but are not limited to:Marketing strategy, project management and line-management of team of.

London, England, GB

• Dual portfolios – Law & Compliance (portfolio launch) / Life Sciences - European Events PortfolioMan-management, team of 5 (execs & managers) to strategise, plan and deliver on all digital and traditional marketing.
• Patent Litigation Summit, Amsterdam *achieving double the original revenue target
• Economic Crime Prevention, Switzerland
• Sanctions and Compliance, LondonLife Science events include:
• Microbiome Connect, USA
• Microbiome Connect, Europe

London, London, GB

• Domestic Events/Exhibition Portfolio: The International Food & Drink Event, IFEX (Belfast,) Speciality & Fine Food Fair, IFE Manufacturing SolutionsStrategy:
• Regional and International marketing strategy of full food & drink portfolio.
• Man – Management of marketing team, planning channel and tactical execution
• Identifying and reporting on growth areas within various product types, sectors and regions
• Reporting on event performance and development YOY and across target growth areasBrand Development:
• Responsible for the re-brand of International Food & Drink Event (IFE) across all channels

London, GB

• Domestic Events/Exhibition Portfolio:Decorex International, Sleep + Eat, Kitchen, Bedrooms & Bathrooms (KBB)
• Strategy: o Creating marketing strategy and plan across my portfolio, considering growth objectives, target demographics and channelso Presenting top level planning to stakeholders up to Director level o Setting.
• Brand development:o Responsible for the annual re-design of the full international event portfolio.o Producing literature associated promoting the eventso Responsible for the briefing and sign off process regarding all.
• Reporting:o Weekly reporting on YOY targets, channel performance and PR tractiono Post show reporting on objectives, audience demographics, YOY performance etc. o Presenting analysis and findings to key stakeholders.
• Digital: Working with digital channel teams to create strategy and execution of:o Website maintenance and SEO, keywords, AdWordso Social media across Twitter, Instagram and LinkedIno Copywriting, template, optimization.
• Stakeholder management:o Internal: Brand Directors, Marketing Directors, executive, line reports and channel teamso External: PR agencies, digital agencies, contractors, sponsors, media partners

London, GB

• International Events Portfolio:Lloyd’s List Global Awards, Lloyd’s List Americas Awards, Lloyd’s List Asia Pacific Awards, Lloyd’s List Middle East Awards, Lloyd’s List Business Briefing – Singapore, Lloyd’s List.
• Strategy:o Creating the annual go to market strategy, marketing timeline and tactical execution for all Maritime Intelligence events, both internal and external.o Managing promotional budgets for all external events.
• Reporting:o ROI reporting for the Lloyd’s List, Lloyd’s List Intelligence, Insurance Day and Lloyd’s Loading List Awards, events and Business Briefings.o Reporting on engagement rates, KPI performance and ROI of all.
• Brand development:o Responsible for the annual re-design of the full international event portfolio.o Designing and coordinating the stands for all large-scale exhibitionso Producing all literature associated promoting.
• Digital:o Website developments across Site Core and Word presso Creating and monitoring trackable links to test performanceo Using the Eloqua email platform to launch email campaigns for database of over 500,000o.

London, UK, GB

Domestic Events, Products, and Subscriptions - Legal Sector Campaign management:o Managing campaigns for ARK Group & Solicitors Journal conferences, including Solicitors Journal Live, executing strategies across email, social media, advertising and websites.o Marketing lead for the launch Solicitors Journal Awards 2016, hosted by Andrew Marr and attended.

London, England, GB

Digital:o Creating/maintaining social media channels – initiating campaigns and competitions to promote new offers and increase sales - Social media trained by AKA.o Email campaigns for events and special offers – Mail Chimp.o Storyboard and coordination of videos & photo shoots.o Website maintenance – WordPress.Partnerships:o Managing and developing and.