Melissa S. O'Connell Email & Phone Number

New York, Ny, Us

-Certified Life Coach For Empathic and Highly Sensitive Women Professionals working within the corporate world or as entrepreneurs in their own business. As a Coach, I help them to embrace their gifts, regain their power and show-up authentically in their work and life.-Executive Career Coach and Interview Partner With Epitome Talent Advisors, founded to empower talented professionals to confidently and authentically succeed in interviews.-Featured Co-Author For “The Change: Insights into Self-Empowerment” book series (vol. 21) founded and published by motivational speakers Jim Britt and Jim Lutes, with a foreword by Les Brown.-Speaker, Publication and Podcast Guest with multiple outlets, including: Life Coach Code, Epitome Talent Advisors, On The Edge with April Mahoney, The Change Book Podcast, 5amMesterScrum with Greg Mester, The Holistic Sister Circle, The Heart Harmony Channel and The Passionate Pioneer Podcast.

New York, Us

-Owned and managed the business-driven roadmap for the Kate Spade off-price end-to-end site experience to support ecommerce sales goals, brand development, merchandising opportunities and omnichannel initiatives.-Managed and mentored an ecommerce team of site merchandisers, operations and content managers and partnered with cross-functional business and technical teams within the brand and across the Tapestry landscape to optimize and implement digital experiences and to launch new enterprise merchandising and content systems.-Maintained a culture of business decision-making based on data-driven analysis and partnered with analytics team to generate reporting and ensure accurate data capture of digital kip’s for ongoing performance measurement.-Oversaw digital testing initiatives including strategy, planning and prioritization in partnership with innovation and UX teams, implementing business drivers according to data-driven outcomes and initiated personalization program in partnership with marketing to test personalized elements throughout the digital customer journey.

Hoboken, Nj, Us

-Drove program delivery via the Program Portfolio Management Organization (PPMO), set strategies, executed on schedule according to budget, scope and resource needs, communicated program status to cross-functional teams and leadership, established priorities and managed risk and issue resolution throughout program lifecycle.-Translated product strategies into program roadmaps, optimized for cost savings, established metrics and reporting, worked with leadership to foster a delivery team environment set in Agile, Lean and SAFe principles, navigated multiple work streams with overlapping dependencies and managed program delivery for sponsors.-Partnered with stakeholders and core teams to identify process, tool and documentation needs, implemented required changes, improved workflows and established governance, and ensured deliverables align across systems.-Program work included Global Data Privacy, Data Pipeline Optimization and HR Information Systems

Madison, Nj, Us

-Drove strategic direction and management of technology offerings to connect the agent and broker network with tools and systems to manage their business areas, partnered with Enterprise Project, Technology and Field Services teams to address servicing issues and developed new capabilities to improve the network user experience. -Developed product roadmaps, maintained end-to-end digital experiences and managed a team of product owners to release products to market, designed ways to increase awareness and adoption of digital platform offerings.-Oversaw data analytics management team that built-out new metrics and tracking, as well as leveraged voice of customer data to identify opportunities for user experience enhancements and managed vendor relationships and project plans across technology offerings.

New York, Ny, Us

Based in New York I managed Digital Operations teams and efforts in these areas (in New York and remotely in San Francisco).Omnichannel Strategy, Digital Systems:-Collaborated with Omnichannel team to develop an omni set of enterprise systems that created systemic data and process cohesiveness and presented strategic initiatives and business needs to leadership across stores and digital.-Advocated for development of tools and systems within the Omni project roadmap to support the digital landscape, aligned on initiatives where appropriate and made recommendations for adjustments according to business needs to work toward the creation of a personalized and dynamic digital experience across devices.Omnichannel Attribution Governance and Operations:-Managed efforts to ensure data taxonomy and standards aligned with enterprise needs and digital usage and developed strategies to optimize this process and related content management and standardization tools.-Worked with partner teams to implement attribution for digital elements, including products, assets and promotions for dynamic personalization across the digital space and presented recommendations to leadership.Digital Systems Enhancements and Workflows:-Partnered with Project and Technical teams to consult on project planning, scope, budget and releases during development life cycle and was the main advocate for Site Merchandising and Buying system and process needs, driving prioritization of new enhancements and the resolution of defects.-Gathered merchandising systems and process requirements from stakeholders, managed requests with project teams, ensured socialization of status, training and launch plans, and helped create and inform on best practices.-Continually optimized systems and processes for key digital merchandising tools by increasing efficiencies, developing automation and reducing workload, and helped inform on requirements and impacts to the organization.

New York, Ny, Us

-Built a new Digital Operations team and provided leadership for initiatives that optimized browse and search functions across devices for digital and enterprise merchandising needs.-Provided direction for tool and technology enhancements, ensured optimizations performed across devices and owned governance for workflows, tools and data usage to ensure process and data integrity.-Presented strategies, updates and change effectiveness to leadership and developed a roadmap for merchandising optimizations and new initiatives.In this role I managed Digital Operations teams in these areas.Site Management:-Managed promotion, homepage, asset and email set-up, conducted site testing and partnered with Merchandising, Marketing, Creative and QA teams to standardize processes.Attribution Governance and Operations:-Owned attribution landscape, defined strategies to improve the digital experience and data integrity and provided direction for attribution usage and automation tools.Unified Merchandising:-Owned merchandising tool strategy and governance for unifying the site experience, managed rules driven product placement, left-hand navigation facets, as well as aligned assets across businesses.Digital Enhancements and Workflows:-Optimized systems and processes for digital merchandising tools, worked to increase efficiencies and reduce workload, gathered requirements from stakeholders and partnered with Product and Technology Teams during development life cycle. On-site Search:-Owned business vision for the search engine, auto-complete functionality and rules management tools, as well as defined metadata classifications to improve results.Business Intelligence:-Implemented shopping funnel analytics for customer search and browse behaviors and owned strategic roadmap for this reporting landscape.Experimentation:-Conducted A/B testing for site features and implemented geo-targeting and segmentation to create personalized experiences across devices.

New York, Ny, Us

-Managed a team that provided direction and documentation for best practice usage of content management systems, consulted on digital enhancements and was first contact point to escalate system issues to support teams.-Oversaw digital business transition to a new content management system suite, collaborated with stakeholders to translate functional requirements to Technology teams, worked with Product Managers and Developers to outline data transition, new workflows and testing plans and helped conduct training for the over one-year long project.-Partnered with enhancement teams to determine test data needs during development life cycle, worked with QA/Offshore teams to create data, provided business sign-off for defect fixes and negotiated release scheduling.-Managed stakeholder meetings with key business and support teams, third party services and senior managers to evaluate updates for user tools and review impacts across the organization and presented initiatives to leadership.

New York, Ny, Us

-Started and built-out a new Digital Operations team that informed and implemented the evolution of user content management tools and business processes and worked with Development teams to construct working applications.-Supported the launch of the new Bloomingdales.com website, trained new team members on standards and processes for data set-up in the content management system and assisted with new product and category set-up.-Managed the roll-out for new content management system features across the organization, developed new processes and updated current workflows and represented business needs on the enhancements release committee.

New York, New York, Us

-Worked as a Project Manager within a Design and Production team, facilitated weekly traffic meetings, developed and optimized workflows and assisted with billing, managed media for clients across print and digital ad placements, worked with designers to revise ad creative and informed clients of campaign updates and opportunities.

New York, Ny, Us

-Managed the production process for digital catalogs and served as main contact between cross-functional teams to organize catalogs and merchandise launches and assisted with marketing efforts for SEO, email and promotions.-Owned all testing and catalog site enhancement requirements and approvals, served as quality control, worked in digital content tools and interfaced with related technical teams to identify resolutions for usability issues.

-Managed online marketing and customer targeting campaigns for accounts, including banner, e-mail and SEO, oversaw creative and technical components, supervised Account Managers and collaborated with Media Planners.

New York, Ny, Us

-Assisted Art Directors with creative process and managed deliverables for creative, production and account teams.