Melissa Spano

Melissa Spano Email and Phone Number

Client Leadership | Business Growth | Marketing + Advertising Executive @ WEST BBDO
Los Angeles, CA, US
Melissa Spano's Location
Los Angeles Metropolitan Area, United States, United States
Melissa Spano's Contact Details

Melissa Spano personal email

About Melissa Spano

Partnership, confidence, creativity. My career has spanned the agency world – from global advertising campaigns to targeted activations – giving me a unique ability to help clients imagine in big ways and then actually make it happen. As a dynamic Client Services & Integrated Brand Marketing Executive, I’ve cultivated 25 years of experience overseeing top-tier clients at renowned creative agencies. A forward-thinking leader, I am passionate about championing groundbreaking creative in line with client ambitions, while ensuring all financial goals are met. My hallmarks include a track record of launching brands from the ground up, empowering cross-functional teams to thrive in fast-paced environments, and driving organic agency growth through exceptional client relationship building and business leadership.Areas of Expertise: Creative Advertising | Integrated Marketing | Digital | Social | Experiential | TV | Radio | OOH | Print | Business Development | Strategic Partnerships | Client Services | Account Management | Communication | Budget Management | P&L Management | Team Building & Leadership | Mentorship | Cross-Functional Collaboration

Melissa Spano's Current Company Details
WEST BBDO

West Bbdo

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Client Leadership | Business Growth | Marketing + Advertising Executive
Los Angeles, CA, US
Website:
WestBBDO.com
Employees:
111
Melissa Spano Work Experience Details
  • West Bbdo
    West Bbdo
    Los Angeles, Ca, Us
  • Tbwa\Chiat\Day
    Global Group Business Lead
    Tbwa\Chiat\Day Jun 2024 - Present
    Nyc , La, Us
  • The Mx Group
    Executive Group Director, Client Partnerships
    The Mx Group Sep 2023 - Jun 2024
    Burr Ridge, Il, Us
  • Sid Lee
    Head Of Client Partnerships, Usa
    Sid Lee Jan 2022 - Jun 2023
    Montréal, Québec, Ca
  • Sid Lee
    Executive Director, Client Partnerships
    Sid Lee Mar 2021 - Dec 2021
    Montréal, Québec, Ca
  • Phenomenon
    Group Brand Director
    Phenomenon 2020 - 2020
    Los Angeles, Ca, Us
    Recruited by award-winning creative marketing agency to spearhead a full-scale brand revamp for financial client, with the goal of synthesizing best practices to launch its first-ever digital arm of the business.• Directed brand strategy, product ideation, market research, advertising and visual identity development with CMO and team of strategists, brand managers, creatives, and designers, while reporting to Chairman
  • David&Goliath
    Group Account Director
    David&Goliath 2016 - 2020
    El Segundo, Ca, Us
    Promoted from Account Director to Director of Business Development to Group Account Director due to exceptional business leadership and account development.• Directed diverse portfolio of top accounts including HBO, Frito-Lay, Popchips, New Amsterdam Vodka, Vizio, Universal Studios Hollywood, The Art Institutes, and MGM Resorts International • Selected to serve on the Executive Management Committee tasked with transforming D&G into a world-class agency that attracted the best talent and clients • Set overall brand direction, goals, and guidelines for each account, while cultivating a highly collaborative and inspiring workplace environment that enabled cutting-edge creative work to flourish • Forged excellent client relationships, serving as a trusted thought partner for all creative and strategic plans• Reported to President and managed team of Account Supervisors and Assistants, in addition to proactively strengthening communication and relationship-building across all divisions at D&G • Held full P&L responsibility, maintaining and surpassing profit margins for all accounts
  • David&Goliath
    Director Of Business Development
    David&Goliath 2015 - 2017
    El Segundo, Ca, Us
    • Championed organic agency growth by developing RFPs and leading competitive pitch strategies and teams to land coveted accounts like HBO, Frito-Lay (Stacy’s Pita Chips, Imag!ne Snacks), New Amsterdam Vodka, Popchips, AT&T (Community Engagement), and Paso Robles Wine Country Alliance • Expanded client offerings and elevated company recognition by steering the agency to adopt a digital-first approach and capitalize on lucrative opportunities outside of traditional media• Advanced the agency’s expertise in CPG after winning business with CPG clients and collaborating with teams to deliver standout creative work, which led to high-volume repeat business and referrals
  • David&Goliath
    Account Director
    David&Goliath 2011 - Dec 2015
    El Segundo, Ca, Us
    • Successfully managed and grew top-tier accounts at D&G, resulting in promotions to Director of Business Development and Group Account Director
  • Bbh New York
    Account Director
    Bbh New York 2008 - 2010
    New York, Ny, Us
    • Managed Ally Financial account, establishing brand voice and identity, while partnering with cross-agency teams to develop award-winning integrated campaigns that heightened brand awareness from zero to 19% in just one year, with Ally Bank ranked as “fastest growing bank of 2009” • Oversaw additional new business accounts including Westin Hotels & Resorts and Virgin Mobile, and championed wins such as launching an Amazon storefront for Westin, the first-ever for a hotel chain
  • Sullivan
    Director Of Marketing
    Sullivan 2007 - 2008
    New York, Ny, Us
    • Leveraged market research to shape compelling strategic and creative marketing plans for agency’s largest client, Charles Schwab
  • Doremus
    Account Supervisor
    Doremus 2005 - 2007
    New York, New York, Us
    • Oversaw global asset management business for Bank of America account and its sub-segments: The Private Bank, Bank of America Investment Services, Premier Banking & Investments, Retirement Group Solutions, and Philanthropic Management
  • Gotham Inc.
    Account Supervisor
    Gotham Inc. 2003 - 2005
    New York, Ny, Us
    • Led day-to-day management for Bank of America's TV, print, and collateral campaign development, overseeing integrated marketing efforts between 14 IPG agency partners with marketing plans spanning direct, interactive, promotional, sports, and multicultural• Managed Newman’s Own campaigns for pasta sauce, salad dressing and popcorn products
  • Euro Rscg
    Account Executive
    Euro Rscg 2000 - 2003
    New York, Ny, Us
    • Partnered with client, OppenheimerFunds, to develop and execute long-running national TV and print campaigns
  • Fcb Global
    Assistant Account Executive
    Fcb Global 1999 - 2000
    New York, New York, Us
    • Managed creative development and production for TV, direct mail, print, and radio campaigns for a variety of accounts including Merck, CBS, American Express, and Hudson United Bank

Melissa Spano Skills

Competitive Analysis Integrated Marketing Marketing Digital Strategy Digital Marketing Advertising Interactive Marketing Digital Media Online Advertising Creative Strategy Interactive Advertising Marketing Communications

Melissa Spano Education Details

  • Rutgers University
    Rutgers University
    Journalism; Mass Media And Communications (Double Major)

Frequently Asked Questions about Melissa Spano

What company does Melissa Spano work for?

Melissa Spano works for West Bbdo

What is Melissa Spano's role at the current company?

Melissa Spano's current role is Client Leadership | Business Growth | Marketing + Advertising Executive.

What is Melissa Spano's email address?

Melissa Spano's email address is me****@****dng.com

What schools did Melissa Spano attend?

Melissa Spano attended Rutgers University.

What skills is Melissa Spano known for?

Melissa Spano has skills like Competitive Analysis, Integrated Marketing, Marketing, Digital Strategy, Digital Marketing, Advertising, Interactive Marketing, Digital Media, Online Advertising, Creative Strategy, Interactive Advertising, Marketing Communications.

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