AeroLeads people directory · profile
Melissa Spano Email & Phone Number
Client Leadership | Business Growth | Marketing + Advertising Executive
at
WEST BBDO
1 work email found
@sidlee.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Client Leadership | Business Growth | Marketing + Advertising Executive
Location
Los Angeles Metropolitan Area, United States
Company size
Who is Melissa Spano? Overview
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Quick answer
Melissa Spano is listed as Client Leadership | Business Growth | Marketing + Advertising Executive at WEST BBDO, a with 111 employees, based in Los Angeles Metropolitan Area, United States. AeroLeads shows a work email signal at sidlee.com and a matched LinkedIn profile for Melissa Spano.
Melissa Spano previously worked as Global Group Business Lead at Tbwa\Chiat\Day and Executive Group Director, Client Partnerships at The Mx Group. Melissa Spano holds Bachelor Of Arts - Ba, Journalism; Mass Media And Communications (Double Major) from Rutgers University.
Company email context
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{first_initial}{last}@sidlee.com
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Profile bio
About Melissa Spano
Partnership, confidence, creativity. My career has spanned the agency world – from global advertising campaigns to targeted activations – giving me a unique ability to help clients imagine in big ways and then actually make it happen. As a dynamic Client Services & Integrated Brand Marketing Executive, I’ve cultivated 25 years of experience overseeing top-tier clients at renowned creative agencies. A forward-thinking leader, I am passionate about championing groundbreaking creative in line with client ambitions, while ensuring all financial goals are met. My hallmarks include a track record of launching brands from the ground up, empowering cross-functional teams to thrive in fast-paced environments, and driving organic agency growth through exceptional client relationship building and business leadership.Areas of Expertise: Creative Advertising | Integrated Marketing | Digital | Social | Experiential | TV | Radio | OOH | Print | Business Development | Strategic Partnerships | Client Services | Account Management | Communication | Budget Management | P&L Management | Team Building & Leadership | Mentorship | Cross-Functional Collaboration
Listed skills include Competitive Analysis, Integrated Marketing, Marketing, Digital Strategy, and 8 others.
Current workplace
Melissa Spano's current company
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West Bbdo
15 roles · 28 years
Melissa Spano work experience
A career timeline built from the work history available for this profile.
Global Group Business Lead
Current
Jun 2024 - Present
Executive Group Director, Client Partnerships
Sep 2023 - Jun 2024
Head Of Client Partnerships, Usa
Jan 2022 - Jun 2023
Executive Director, Client Partnerships
Mar 2021 - Dec 2021
Group Brand Director
Recruited by award-winning creative marketing agency to spearhead a full-scale brand revamp for financial client, with the goal of synthesizing best practices to launch its first-ever digital arm of the business.• Directed brand strategy, product ideation, market research, advertising and visual identity development with CMO and team of strategists, brand managers, creatives, and designers, while reporting to Chairman
2020 - 2020
Group Account Director
Promoted from Account Director to Director of Business Development to Group Account Director due to exceptional business leadership and account development.• Directed diverse portfolio of top accounts including HBO, Frito-Lay, Popchips, New Amsterdam Vodka, Vizio, Universal Studios Hollywood, The Art Institutes, and MGM Resorts International • Selected to serve on the Executive Management Committee tasked with transforming D&G into a world-class agency that attracted the best talent and clients • Set overall brand direction, goals, and guidelines for each account, while cultivating a highly collaborative and inspiring workplace environment that enabled cutting-edge creative work to flourish • Forged excellent client relationships, serving as a trusted thought partner for all creative and strategic plans• Reported to President and managed team of Account Supervisors and Assistants, in addition to proactively strengthening communication and relationship-building across all divisions at D&G • Held full P&L responsibility, maintaining and surpassing profit margins for all accounts
2016 - 2020
~4 yrs
Director Of Business Development
• Championed organic agency growth by developing RFPs and leading competitive pitch strategies and teams to land coveted accounts like HBO, Frito-Lay (Stacy’s Pita Chips, Imag!ne Snacks), New Amsterdam Vodka, Popchips, AT&T (Community Engagement), and Paso Robles Wine Country Alliance • Expanded client offerings and elevated company recognition by steering the agency to adopt a digital-first approach and capitalize on lucrative opportunities outside of traditional media• Advanced the agency’s expertise in CPG after winning business with CPG clients and collaborating with teams to deliver standout creative work, which led to high-volume repeat business and referrals
2015 - 2017
~2 yrs
Account Director
• Successfully managed and grew top-tier accounts at D&G, resulting in promotions to Director of Business Development and Group Account Director
2011 - Dec 2015
Account Director
• Managed Ally Financial account, establishing brand voice and identity, while partnering with cross-agency teams to develop award-winning integrated campaigns that heightened brand awareness from zero to 19% in just one year, with Ally Bank ranked as “fastest growing bank of 2009” • Oversaw additional new business accounts including Westin Hotels & Resorts and Virgin Mobile, and championed wins such as launching an Amazon storefront for Westin, the first-ever for a hotel chain
2008 - 2010
~2 yrs
Director Of Marketing
• Leveraged market research to shape compelling strategic and creative marketing plans for agency’s largest client, Charles Schwab
2007 - 2008
~1 yr
Account Supervisor
• Oversaw global asset management business for Bank of America account and its sub-segments: The Private Bank, Bank of America Investment Services, Premier Banking & Investments, Retirement Group Solutions, and Philanthropic Management
2005 - 2007
~2 yrs
Account Supervisor
• Led day-to-day management for Bank of America's TV, print, and collateral campaign development, overseeing integrated marketing efforts between 14 IPG agency partners with marketing plans spanning direct, interactive, promotional, sports, and multicultural• Managed Newman’s Own campaigns for pasta sauce, salad dressing and popcorn products
2003 - 2005
~2 yrs
Account Executive
• Partnered with client, OppenheimerFunds, to develop and execute long-running national TV and print campaigns
2000 - 2003
~3 yrs
Assistant Account Executive
• Managed creative development and production for TV, direct mail, print, and radio campaigns for a variety of accounts including Merck, CBS, American Express, and Hudson United Bank
1999 - 2000
~1 yr
1 education record
Melissa Spano education
-
Rutgers University
FAQ
Frequently asked questions about Melissa Spano
Quick answers generated from the profile data available on this page.
What company does Melissa Spano work for?
Melissa Spano works for WEST BBDO.
What is Melissa Spano's role at WEST BBDO?
Melissa Spano is listed as Client Leadership | Business Growth | Marketing + Advertising Executive at WEST BBDO.
What is Melissa Spano's email address?
AeroLeads has found 1 work email signal at @sidlee.com for Melissa Spano at WEST BBDO.
Where is Melissa Spano based?
Melissa Spano is based in Los Angeles Metropolitan Area, United States while working with WEST BBDO.
What companies has Melissa Spano worked for?
Melissa Spano has worked for West Bbdo, Tbwa\Chiat\Day, The Mx Group, Sid Lee, and Phenomenon.
How can I contact Melissa Spano?
You can use AeroLeads to view verified contact signals for Melissa Spano at WEST BBDO, including work email, phone, and LinkedIn data when available.
What schools did Melissa Spano attend?
Melissa Spano holds Bachelor Of Arts - Ba, Journalism; Mass Media And Communications (Double Major) from Rutgers University.
What skills is Melissa Spano known for?
Melissa Spano is listed with skills including Competitive Analysis, Integrated Marketing, Marketing, Digital Strategy, Digital Marketing, Advertising, Interactive Marketing, and Digital Media.
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