Melissa Perez Email and Phone Number
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Melissa Perez personal email
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I have a passion for strategic thinking around prospects, customers and retention. I strive to collaborate and communicate breakthrough ideas and strategy creation with partner teams to show the value of consistent messaging and offers for customers. I am a customer marketing leader who has built teams focused on the entire customer journey from awareness, demand generation to onboarding, adoption and renewal. I create strong relationships with sales, product marketing, customer success and brand to make sure the organization is meeting goals and exceeding them. I use data to drive decisions and produce results.My experience includes marketing strategy, customer retention, go to market plans, integrated marketing, customer users groups, customer experience, email nurtures, customer webinar strategies, facilitation, project management, account based programs, lead generation and digital marketing.I love to develop and coach people - whether that is for their role in a work environment and how it connects to the bigger picture or whether that is in sports to encourage those to do their best. I genuinely enjoy leading a team, providing value and leadership to cross divisional task forces, to innovate and to think outside/in. My management style is transparent and caring. I am an entrepreneur! In my spare time, I am a franchise partner at Burn Boot Camp in the Orlando area. I love impacting the health and wellness of our members and encouraging them to be their best versions of themselves. Even more so, I love building up our team to help them grow to their fullest capacity!
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Director, Field Marketing; Industries, Commercial And Latin AmericaSplunk Nov 2024 - PresentSan Francisco, California, UsManaging a talented team of Field Marketers that cover our Industry sales team as well as our Commercial and Latin America sales team.
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Field Marketing Director, Commercial And Latin AmericaSplunk Feb 2024 - Nov 2024San Francisco, California, UsDrive marketing strategies and programs for the Americas commercial business unit, which includes Latin America. Build out the content and tactics for impacting pipeline, iterate programs based on sales targets and collaborate with all sales and marketing functions for customer delight.*Launched new Getting Started Coffee Series for potential customers to learn about the Splunk Platform, our Security Portfolio and our Observability Portfolio. (in English, Spanish and Portuguese)*Manage strategy and budget for tradeshows, digital marketing, experience events to generate new and accelerated pipeline.*Coach team members around field marketing best practices.*Impacted over 100% of marketing goals in first 3 months.
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Director, Customer Success Marketing ProgramsSplunk Oct 2020 - Feb 2024San Francisco, California, UsThe global customer success marketing programs team helps shape the onboarding, adoption and retention content for our customers through one to many marketing programs. We partner with the Customer Success organization to ensure a great customer experience. I coordinate global integrated marketing programs for the full customer journey. * Launched global Tech Talks Series with focus on Platform, IT, Security and DevOps for customer adoption* Communicate with customers on product and support updates and new offerings* Collaborate with field marketing to align prospecting journey and customer journey in the events* Consolidate data points from marketing and customer success for customer engagement* Streamline processes for content creation and go to market programs
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Global Campaign Manager, Retention MarketingSplunk Aug 2018 - Oct 2020San Francisco, California, UsBuilt the initial retention marketing plans for Splunk as the sole marketer in the space. Created engagement strategies and the go-to-market efforts aligned to Splunk’s customer retention journey. *With customer success management, help promote the onboarding experience and resources for our customer base all the way through renewals.*With training and certification, help promote the learning path for customers.*With sales, help customers understand the benefits of our latest releases of software.*With product management and product marketing, help customers learn the tips and tricks for product usage.
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Franchise PartnerBurn Boot Camp - Oviedo Nov 2022 - PresentOwn and Operate the Oviedo, Florida location of Burn Boot Camp, a boutique gym that focuses on people first. -
Franchise PartnerBurn Boot Camp - Lake Mary Dec 2021 - PresentLake Mary, Florida, UsOwn and Operate the Lake Mary, Florida location of Burn Boot Camp, a boutique gym that focuses on people first. - Transform our members through 45 minute respectively challenging workouts.- Empower members to reach their full potential by pushing them everyday to be their best self physically, mentally and emotionally.- Reaffirm members own strength, their love for themselves and their families.*unlimited camps*complimentary childwatch*1:1 nutrition guidance*personalized training in a group setting*the best community -
Account Based Marketing StrategistIbm Apr 2018 - Aug 2018Armonk, New York, Ny, UsLeading the effort to research, plan and execute the worldwide strategy for account based marketing within the Hybrid Cloud business unit.In collaboration with sales, offering management and marketing, we will build the framework for successful campaigns to our IBM client base. -
Marketing Manager, Retention And LoyaltySas Jan 2015 - Apr 2018Cary, Nc, UsSupport and manage a talented group of customer experience experts. The team manages and executes our customer experience projects, account based marketing, users group programs and customer loyalty marketing. We support community connections, build leadership programs and supply training resources to our users. We help to build an active community that will foster growth and advocacy of SAS.Work includes support of regional, local and in house users groups as well as programs for product launches and messaging to our current customer base; All through our website, our assets and our relationships with our customers. I am a coach for my team and work side by side to explore new ways to delight our customers and make the customer experience top notch. -
Senior Marketing Specialist, Americas Marketing And SupportSas Oct 2006 - Jan 2015Cary, Nc, Us* Customer Loyalty Marketing (Feb 2010-Jan 2015)Creation and execution of yearly integrated marketing plan with customer retention and loyalty strategies aligned to a customer lifecycle and customer journey. This includes a comprehensive interactive marketing plan with content for our current users (website and social), customer nurturing emails along a customer journey map, customer forums for strategic feedback, social strategies through our corporate channels and communities strategies. * Performance Management and Customer Intelligence Solutions (January 2009 – February 2010) Creation of yearly integrated marketing plan which includes strategy planning, recruitment and execution of marketing activities for awareness, lead generation and closing opportunities.* Industry Marketing (October 2006 – December 2008)Creation of yearly integrated marketing plan for the Education Business Unit; including higher education, K12 and academic program.
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Marketing Operations Specialist, Americas Marketing And SupportSas Jul 2000 - Oct 2006Cary, Nc, UsRetention and Loyalty Marketing (May 2003 - Oct 2006)Retention Marketing, Project Management, Coordination of Integrated Marketing Campaigns, Event Planning, Implementation and Logistics for awareness, customer retention, lead generation and acceleration for field sales. Marketing Specialist, Worldwide Marketing Programs Development (July 2000 - May 2003)* Project Management of internal and external product launches, included schedule development, internal resource allocation and presentation of materials.* Global coordination of messaging for software, included facilitation of product marketing, strategy and corporate communications for unified message in collateral.
Melissa Perez Skills
Melissa Perez Education Details
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University Of Maryland - Robert H. Smith School Of BusinessMarketing
Frequently Asked Questions about Melissa Perez
What company does Melissa Perez work for?
Melissa Perez works for Splunk
What is Melissa Perez's role at the current company?
Melissa Perez's current role is Customer Engagement Enthusiast | Strategic and Collaborative Marketer.
What is Melissa Perez's email address?
Melissa Perez's email address is me****@****unk.com
What is Melissa Perez's direct phone number?
Melissa Perez's direct phone number is +191953*****
What schools did Melissa Perez attend?
Melissa Perez attended University Of Maryland - Robert H. Smith School Of Business.
What are some of Melissa Perez's interests?
Melissa Perez has interest in Children, Health, Education, Cycling, Triathlon Cycling, Triathlon.
What skills is Melissa Perez known for?
Melissa Perez has skills like Lead Generation, Marketing Strategy, Integrated Marketing, Analytics, Strategy, Marketing, Project Management, Product Marketing, B2b Marketing, Demand Generation, Customer Engagement, Strategic Planning.
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