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@chpw.org
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3 phones found area 206
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LinkedIn matched
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Melissa Stevens is listed as VP Community Engagement and Growth at Community Health Plan of Washington at Community Health Plan of Washington, based in Greater Seattle Area, United States. AeroLeads shows a work email signal at chpw.org, phone signal with area code 206, and a matched LinkedIn profile for Melissa Stevens.
Melissa Stevens previously worked as VP Community Engagement and Growth at Community Health Plan Of Washington and President at Direct Marketing Nirvana. Melissa Stevens holds Ba, English from Santa Clara University.
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AeroLeads found 1 current-domain work email signal for Melissa Stevens. Compare company email patterns before reaching out.
I focus on driving revenue growth strategy through customer/data analytics. Developing both consumer and B2B databases, creating segmentation profiles which are then used to identify best prospects for acquisition, and member engagement strategies. I apply these data-driven strategies to launch digital, social and offline marketing programs, deploy data capture and analysis methodologies, which allow for continuous performance improvement. I also implement CRM/marketing automation strategies and platforms.I am known for being able to drive highly strategic business growth plans, as well as being able to manage their tactical execution, and to develop high performance, yet nimble, sales and marketing teams. Specialties: Customer base growth strategy development and implementation, including sales strategy, lead generation, customer acquisition, digital and content marketing, engagement and retention program strategy development and execution.
Listed skills include Lead Generation, Strategy, Digital Marketing, Direct Marketing, and 38 others.
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A career timeline built from the work history available for this profile.
Seattle, Wa, Us
Lead the development, implementation and management of CHPW’s community and member engagement, retention and growth strategies and activities. Responsible for setting overall strategic growth and marketing direction for the company.
In interim leadership roles, I successfully partner with clients to understand long and short-term business objectives and growth goals, create marketing plans to achieve those goals, assess the organization’s internal resources for ability to execute the marketing plan, make recommendations on and implement optimal structure to ensure successful execution of the growth plan, and lead campaign development and execution. Successful track record of delivering immediate value, with professional growth for marketing staff and driving revenue growth.
Led Group Health's digital and direct marketing efforts, including inbound marketing (SEO, content, paid social) and traditional outbound direct marketing to drive new customer acquisition for all health plan offerings (B2B and B2C), and engaging members in Group Health's care delivery systems. Successfully lowered $/acquisition for direct to consumer programs by 75%. Developed B2B and B2C databases, built profitability profiles and customer database marketing strategies. Led team deploying digital technology (marketing automation) to connect our members to our health and wellness offerings to build long-term loyalty and retention.
London, Gb
Led revenue growth through new business development and strategic Account Management. Provided strategic leadership to clients' looking for digital marketing support.
Kirkland, Wa, Us
Led emerging and mid-market companies to break through revenue growth by providing interim sales/marketing executive leadership. In sales leadership roles, focused on transforming 'transaction-oriented sales teams' to 'consultative selling' and account management. Client engagements included VP Sales/Biz Development/Marketing roles for leading bearing manufacturer and several mid-size marketing services firms.
Seattle, Wa, Us
Led sales and account management function for The Hacker Group, a leading West Coast Direct Marketing Agency. In that role, I was responsible for growing agency client base and revenue, managing the Account Management team and serving as trusted advisor and executive-level strategist for all clients. Doubled agency revenue in five years through account management organization transformation. Client list included Washington Mutual, Hilton Hotels, World Vision, VISA, Microsoft, Intel, Kaiser Permanente and a handful of Blue Cross Blue Shield organizations across the country. Doubled agency revenue in five years.
Responsible for increasing the companys e-commerce revenue through improved customer acquisition and retention programs. Grew e-commerce revenue from $7 million to $17 million and from 30% to 50% of total sales. Redefined the internet advertising strategy from broad-based advertising program to tightly target email campaigns and partnerships Dropped customer acquisition cost from $250 to $25. Renegotiated or eliminated all online advertising contracts which did not meet $/acquisition hurdles Implemented SEM and Affiliate Marketing program Implemented several new web site content/functionality initiatives to improve sales conversion and customer retention Live Agent help technology Real Time product availability status Automated order shipment confirmation
Responsible for increasing the agencys revenue and profitability through acquiring, managing and growing a portfolio of agency clients. Grew agency revenue by developing strategic direct marketing and customer relationship marketing programs for existing clients. Led new business teams which won and developed key accounts including The New York Times, Hewlett-Packard and Pacific Bell Wireless Directed a seven-person account management team and all account management functions including strategic plan development, customer database analysis and management, creative strategy, project management and implementation
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Melissa Stevens works for Community Health Plan of Washington.
Melissa Stevens is listed as VP Community Engagement and Growth at Community Health Plan of Washington at Community Health Plan of Washington.
AeroLeads has found 1 work email signal at @chpw.org for Melissa Stevens at Community Health Plan of Washington.
AeroLeads has found 3 phone signal(s) with area code 206 for Melissa Stevens at Community Health Plan of Washington.
Melissa Stevens is based in Greater Seattle Area, United States while working with Community Health Plan of Washington.
Melissa Stevens has worked for Community Health Plan Of Washington, Direct Marketing Nirvana, Group Health Cooperative, Metia, and Oneaccord.
You can use AeroLeads to view verified contact signals for Melissa Stevens at Community Health Plan of Washington, including work email, phone, and LinkedIn data when available.
Melissa Stevens holds Ba, English from Santa Clara University.
Melissa Stevens is listed with skills including Lead Generation, Strategy, Digital Marketing, Direct Marketing, Email Marketing, Crm, Leadership, and Marketing.
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