Melissa Gerber Email and Phone Number
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I'm an enthusiastic, solutions-driven marketer by day and start-up founder by night with over 10 years of sales, digital, and B2B marketing experience most notably at Yahoo in ad tech sales.In 2019 I launched my start-up, Deuxlife.co to provide an eco-friendly way for parents to save money on buying kids' clothing. In 2020 I pursued it full time while faced with a global pandemic. 2020 was a year of growth, persistence, and opportunity.Experience in sales, agency sales, B2B Marketing, Event marketing, industry and trade marketing, and digital marketing. Passionate about reducing clothing waste and how it affects our environmental conservation. I love surfing, cycling, and selling on eBay. Proud author of Buddy's Hidden, Happy Heart (on Amazon!).
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Sr. Marketing ManagerYahoo Jun 2021 - PresentSunnyvale, Ca, Us -
Instructor, Data, Models, & DecisionsLoyola Marymount University Jan 2022 - PresentLos Angeles, Ca, UsPart-time faculty at Loyola Marymount University. Teaching Data, Models, & Decisions to MBA students. -
FounderDeux Life, Llc Jan 2019 - PresentFounded in my second year of MBA and inspired by my social entrepreneurship courses at Loyola Marymount University, Deux Life is a passion project that combines my 10+ years experience of reselling online with my passion for our planet and is fueled by my business acumen. Learn more or shop now at Deuxlife.co -
Director, Inside SalesGifts For Good Nov 2020 - May 2021Los Angeles, Ca, UsGifts for Good is a Los Angeles-based, online corporate gifting company that curates and customizes premium, posh, and purposeful gifts that give back. From Napa Valley wines, to luxe leather totes, and unique wooden headphones, each Gifts for Good item directly supports a wide range of nonprofits and charitable causes including: children-in-need, economic development, environment, homelessness, health, women-at-risk, and more. Gifts for Good offers companies of all sizes a complimentary gifting concierge service to help them facilitate high-end, meaningful gifting year-round.• Support enterprise customers in corporate gifting• Identify new ways for companies to bring social impact to their employees, clients, and partners• Provide technical support for our virtual gifting platform, GiftForward• Spread positive social impact by amplifying our marketplace of gifts that give back -
Business Marketing Manager, Global Industry Partnerships & Experiential MarketingVerizon Media Jun 2017 - Dec 2019New York, New York, Us(Verizon Media acquired Yahoo in 2017.)At Verizon Media I created proprietary marketing programs to drive promote our advertising platforms, grow customer loyalty and engagement, and drive revenue and product evangelism. Programs included executive client councils, product demonstration/networking events, and industry marketing partnerships and activations such as IAB Annual Leadership Meeting. Some key wins: • Developed Brandblazers: the answer to our need for more premium case studies. A combination of strategic marketing and upscale client entertainment, this global campaiugn resulted in 10 case studies, 100% client satisfaction, $5M+ revenue growth.• Identifying growth opportunities and develop client education programs to convert revenue-generating accounts such as agency or holding company-level custom events focusing on the individual needs of the clients.• Manage industry partnerships such as IAB, Think LA, AdClub of NY to share our message and position ourselves as a top player in the industry.• Serving on team engagement/ culture committees, most notably co-chairing the local chapter of Verizon Media Women’s Inclusion Network and driving office activations. • Receiving the LEAD award, a sales org recognition for ‘Leading with Insights,' for my innovative work on Brandblazers. -
Associate Marketing Manager B2BYahoo Jun 2016 - Jun 2017Sunnyvale, Ca, UsAs a Yahoo B2B Marketing Lead I drove GTM strategy and product marketing for Yahoo Gemini, Yahoo’s search and native advertising platform. I partnered closely with product teams to relay client feedback and improve the Yahoo offering.• Created go-to-market campaigns for Yahoo Gemini with Product Managers (including sales materials, blog posts, and press releases)• Partnered with Agency team to drive Gemini Certification adoption across major agencies• Enabled sales teams with pitch decks, client case studies, and product one-sheets • Designed content and prepared presentations for speakers at industry events (Search Insider Summit, Kenshoo client summit, Programmatic I/O) -
Agency LeadYahoo Dec 2013 - Jun 2016Sunnyvale, Ca, UsAs a Yahoo Agency Lead I consulted with agency leadership on media buying and partnership opportunities. I presented quarterly business reviews, competitive analysis, and handled account services escalations in order to drive revenue and product adoption. I achieved 32% YoY growth with my book of business by pitching new opportunities, upselling, and supporting product development with customer feedback. -
Training SpecialistIprospect May 2012 - Nov 2013London, Gb• Introduced new hires to iProspect community, culture, and digital marketing best practices • Educated employees on changing practices, techniques, updates• Developed employees and work towards career goals• Created industry related material and curriculum for digital marketers as well as soft-skill courses such as project management, client service skills, phone and email communication, and more• Coached employees 1:1 on client-related tasks or roadblocks -
Account LeaderIprospect Jan 2012 - May 2012London, GbManaged SEM accounts and client relationship for Fortune 50 clients. Promoted from Account Coordinator to Account Leader within two years. Led employee experience team.• Managed and optimized SEM marketing campaigns performance to ROI goals; budgets of $1M+• Became Google Ads, BingAds, Yahoo Gemini certified + Kenshoo power user -
Search Marketing SpecialistIprospect Apr 2010 - Jan 2012London, GbMaintain online presence for Fortune 500 retail company using paid advertising onmajor search engines* Write creative ad copy for desktop, mobile, and social advertising networks* Analyze data and find trends to make recommendations for search strategies toclients* Create reporting to summarize findings and provide insightful suggestions for clients -
Search Marketing Analyst InternIprospect Jan 2010 - Apr 2010London, GbSupport full time team members on projects and reports* Monitor account performance daily and report changes and trends to teammembers* Follow industry news and trends relevant to the account* Brainstorm new ideas and suggestions for the accountiProspect Leadership* Employee Experience team co-chair* PPC Powerhouse Team* Social Media knowledge team* Mentor* Toastmasters, Secretary* Contributing blogger* Volunteer coordinator* Pro-bono team coordinator2652 N. Wilton Ave. // Chicago, IL // 60614 -
Social Media StrategistDirect Hit Solutions Aug 2009 - Jan 2010Chicago, Il, Us• Develop strategies for branding across various social media platforms• Maintain company image on Facebook, Twitter, and other users' blogs• Showcase client products and news through social networks and bookmarking websites • Connect with consumers regarding brand-related industry updates -
Intern - Hurricanesports.ComUniversity Of Miami Aug 2008 - May 2009Coral Gables, Fl, Us• Create promotional video shorts for University of Miami athletics• Update Hurricanesports.com with schedule updates, photos, and new videos• Maintain Athletic Department's presence on social media outlets -
Campus RepresentativeApple Computers Feb 2007 - Dec 2008One of 500+ nation-wide reps responsible for the advertisement of Apple products to students• Plan on-campus promotional, interactive events for students• Promote Apple products amongst college students at the University of Miami
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Web Content Intern, Production AssistantBankers Life And Casualty Company Jun 2008 - Aug 2008• Assist designers and programmers with the reconstruction of the company portal
Melissa Gerber Skills
Melissa Gerber Education Details
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Loyola Marymount UniversityEntrepreneurship -
University Of MiamiCommunication; Visual Communication; Spanish -
Harper CollegeAmerican Sign Language (Asl)
Frequently Asked Questions about Melissa Gerber
What company does Melissa Gerber work for?
Melissa Gerber works for Yahoo
What is Melissa Gerber's role at the current company?
Melissa Gerber's current role is Experienced Marketer, Social Innovation Cheerleader, Data Instructor.
What is Melissa Gerber's email address?
Melissa Gerber's email address is me****@****lmu.edu
What is Melissa Gerber's direct phone number?
Melissa Gerber's direct phone number is +184781*****
What schools did Melissa Gerber attend?
Melissa Gerber attended Loyola Marymount University, University Of Miami, Harper College.
What are some of Melissa Gerber's interests?
Melissa Gerber has interest in Social Media, Diy Projects, Reading, Web, Graphics, Children, Volunteering, Sewing, Video Editing, Biking.
What skills is Melissa Gerber known for?
Melissa Gerber has skills like Ppc, Seo, Social Media, Facebook, Sem, Google Adwords, Digital Marketing, Blogging, Display Advertising, Social Networking, Google Analytics, Msn Adcenter.
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