Melissa Tan Email & Phone Number

Singapore

Singapore

• Led the regional Podcast marketing portfolio and accountable for strategy, budgets, Go-To-Market launches and reporting against key business metrics
• Established and evolved the SEA Podcast Marketing playbook via a B2B2C approach for Indonesia and Philippines
• Collaborated with market, music, PR and agency counterparts on tentpole campaigns to drive mass awareness and education, launch the video feature and build consideration for Spotify’s priority genres among Zillennials
• Steered agency efforts and rallied the cross-functional squad toward podcast marketing campaigns including competitor analysis, landing the creative platform, identifying synergistic partners (brands, music artists.
• Drove scale and exploded virality of Spotify Podcasts in everyday conversations through Creators, cultural moments and curated topics to provoke interest in Spotify’s key genre catalogue
• Marketed and oversaw content capture for live events across music, podcast and industry events on social media

Singapore

• Key account management for National Gallery Singapore (Retainer client), Ben and Jerry’s Singapore andVirgin Active Singapore.
• Awards: Children’s Biennale - Gong Award Show 2017 (Bronze in Design Category); Yayoi Kusama -Singapore Tourism Awards 2018 (Best Marketing Idea, Best Leisure Event)

Singapore

• Account management for MINI Asia (Retainer)
• Responsible for timely delivery of BTL deliverables and adaptation of global assets for local market implementation
• Supported team in social media reporting

• Strategized and ran the end-to-end annual CSR campaign over 3 months, with prominent partner National Geographic and other wildlife beneficiaries
• Responsible for conducting secondary research, obtaining fundraising licenses and equipment, increasing publicity through the use of ads and PR kits, and running a private fundraising event
• Connected with influential personalities, potential sponsors and local media such as lifestyle magazines, Today and The New Paper, achieving widespread online brand exposure
• Organised and executed the private fundraising event attended by 60 guests, including foreign dignitaries
• Corresponded with donors and kept track of the funds donated toward the cause
• Proofread traveller testimonials and updated outgoing travel guide details

• Planned, designed and wrote several case study news articles that were published in internal and external publications
• Monitored and collated media clippings, and created a comprehensive Media Exposure Report for the quarter
• Liaised with APEC country representatives and helped to generate online monthly E-newsletters
• Created a thorough manual on creating newsletters and managing monthly posts for incoming interns, which ensured sustainableand efficient sharing of knowledge
• Engaged in the management of submitting and archiving department purchases