Melissa T. Email & Phone Number

Singapore

Singapore, Singapore, SG

• By uniting people and technology, UnaBiz aims to create an impact on a massive scale, to help every person and every organisation live smarter and in a more sustainable way.As Digital Marketing Manager at UnaBiz, I am.
• Content Creation & Marketing: Leads the development of targeted content for email marketing, website landing pages, social media channels, case studies, and presentation decks to engage potential B2B clients.
• Event Marketing & Lead Generation: Plays a key role in organising impactful industry events and managing UnaBiz’s presence at conferences, webinars, and major trade shows globally like Enlit Asia, Glasstec Düsseldorf.
• Campaign Execution & Analytics: Manages end-to-end execution of marketing campaigns, tracking performance, and analysing data to optimise future initiatives and improve ROI.
• Partnership Management: Assists in building and nurturing relationships with strategic partners, collaborating on joint campaigns, and co-hosting events.

Singapore, SG

• Activated Communities for:
• TechLaw.Fest 2021​ with Singapore Law Academy and Ministry of Law
• Food Japan 2021
• ASEAN Tourism Forum 2022 in Sihanoukville, Cambodia
• IUPESM World Congress 2022 on Medical Physics and Biomedical Engineering
• TechLaw.Fest 2022 with Singapore Law Academy and Ministry of Law

Singapore, Singapore, SG

• Established the overall marketing and content strategy for Sphere's tradeshows.
• Designed a cohesive customer journey and integrated the exhibitor and visitor experience with our strategy and brand.
• Developed an integrated marketing strategy combining traditional and digital marketing approaches.
• Set up automated marketing processes to engage exhibitors and visitors all year round.
• Prioritised business innovation opportunities and designed digital systems and processes to facilitate exhibitor and visitor user experiences.
• Established internal structures and processes to guide integration and usage of new show management systems or virtual exhibition and conference platforms.

Singapore, Singapore, SG

• 2017 Digital Projects:
• Launched Online Exhibitor Listing for BizLink’s 3-in-1 mega sourcing event in July 2017 – seamless syncing of exhibitor’s key information complete with product images, and categories of products carried, upon.
• Online Exhibitor Listing seamlessly connects to Smart Match – a self-facilitated online business matching platform where attendees can search and schedule meetings with exhibitors. Introduced user-rating function for.
• Automation programme for the e-Exhibitors’ Manual – triggers a welcome email with log-in ID & password and important information upon new account set-up. Weekly reminder emails triggered based on form submission status.
• Re-developed the attendee online registration form, enhancing UX.Others:
• Working towards delivering a great attendee and exhibitor experience. Digital automation complements and enhances our existing capabilities, framework and is an essential step to take as our shows grow sizeably.

Singapore, Singapore, SG

• Engaged trade exhibitors, visitors, and conference delegates through the development of a tailored integrated communications campaign.
• Tracked A&P budget, monitored the plan's effectiveness.
• Coordinated design and production of all marketing collaterals.
• Proactively established and maintained effective working relationships with all local and international media partners and trade associations.
• Key person for event-related sponsorship projects.
• Conceptualised visitor promotion activities (special showcases, seminars, lucky draws).

Bachelor Of Business, Hotel And Resort Management

Education record