Melissa Harbeck Email & Phone Number

Lacey, Washington, United States

- Manage digital marketing strategy overseeing three corporate social media accounts and six consumer facing brand accounts- Research and implement social media trends across digital marketing channels while maintaining brand standards- Manage corporate brand standards, marketing needs, and assets for five distribution centers across the West Coast- Helped onboard team members from four acquisitions and built out digital marketing strategy for newly acquired companies- Established and led DEI Committee and implementation of DEI practices and trainings- Established customer journey by identifying company touchpoints and working with Executive Leadership to create collateral to support overall customer experience- Established social media security protocols across corporate entities and brands- Oversaw implementation of technologies like Meltwater, Trello, Jotform, and Teamwork Desk to improve Marketing Department workflows- Helped produce and manage teams overseeing annual company tradeshows

Lacey, Wa

- Redesigned and actively maintained company website working with Executive Leadership and Creative Agencies - Worked with executive leadership to ensure company strategy was shared in meaningful ways on social media channels- Established social media strategy for two consumer facing brands- Presented at customer and vendor partner meetings about digital marketing, growing vendor contributions to digital marketing program YOY- Established partnership and actively maintained goals with Partnership For A Healthier America- Supported departments across company on their initiatives by actively maintaining corporate level marketing materials with up to date information and branding

- Worked across departments to create content highlighting company culture- Owned copywriting and content design for social media channels- Managed company social media pages by developing and implementing marketing plan- Wrote and distributed bi-monthly product e-newsletters to customers coordinating with vendor partners that saw an open rate average of 40%- Creating day-to-day marketing materials like flyers and other promotional materials- Hosted and presented to customers on digital marketing at annual Tradeshow and Lunch and Learn events- Curated and wrote blog posts - Managed collection of social media and website analytics

Lacey, Wa

- Developed marketing plan for company social media pages through content creation- Conceptualized and carried out Marketing campaign that grew email list by 47%- Professionally and clearly communicated company recruiting needs on social media pages- Supported Marketing Manager and Executive Leadership in various corporate marketing needs

Oklahoma City, Oklahoma

- Designer in charge of creating new product for private label brands, such as Nordstrom, Dillards and Fred Meyer and Stride Rite Off Price development- Designed and developed packaging for new brands and products- Communicated with mills overseas for product creation through the design process- Assisted other designers in creation of new products for brands such as Stride Rite, Keds, Robeez and Pendleton- Prepared presentations and samples for customer meetings and stakeholders

Grayslake, Illinois

- Assisted design team in creation of new products.- Created presentations for future investors and clients.- Assisted with trend forecasting and color research.- Communicated with overseas factories about products.- Created call-out sheets to be sent to factories for production.

Master Of Business Administration - Mba, Digital Marketing & Innovation

Bachelor Of Fine Arts (B.F.A.), Fashion/Apparel Design

Activities and Societies: Alpha Phi Omega, Fashion Student Organization, Hall Council