+Providing expertise in brand positioning and creative strategies that stimulate audience growth and brand loyalty for the modern era.+Utilize data-driven audience research to inform overall strategy and corresponding creative.+Develop captivating marketing strategies that scale- from strictly digital to full 360-degree campaigns.+Guide creative development that aligns with brand and marketing strategy.+Utilize my unique storytelling expertise in entertainment to captivate audiences and build brands.

+Creator of branded video podcast, "Your Healthy Dose with Kym Douglas," to promote brand awareness, health education and physician recognition.+Direct and oversee $1.5MM+ yearly marketing budget, all marketing and communications materials and rebrand of organization.+Develop, lead and execute a strategic marketing and communications plan that aligns with overall strategic business plan.+Responsible for building and leading the marketing and communications team to create consistent and cohesive messaging that speaks to the community at large, as well as specific target audiences.+Lead efforts to coordinate brand consistency and cohesive messaging across campus entities.

+Creation and oversight of marketing and communications strategy and branding for a $200 million fundraising campaign. +Direct and oversee best-in-class campaign collateral and a 360 brand marketing campaign that included out of home, print, digital, and social, resulting in increased web traffic 40% above average for the industry and increased online donations by 10%.+Direct rebranding and editorial content of quarterly magazine reaching more than 17k households.+Launched new website for organization in support of fundraising campaign and built new digital presence.+Develop and execute rich storytelling content through multi-faceted, multi-channel campaigns.+Prepare written materials including copywriting, scriptwriting, speeches, press releases, proposals and presentations. +Present communication strategies along with creative direction to key stakeholders including executives and board members, securing their buy-in.+Build, advance and protect the organization’s reputation, drive visibility and engagement.

Strategize and direct creative marketing and communication efforts including branded content for multiple clients across a variety of industries including: gaming, education, healthcare, non-profit and philanthropy. Serve as face of agency in day-to-day interactions with clients while leading creative teams of designers, writers and digital media professionals.Utilizing a hands-on approach in directing video, magazine, web and social media content, successes include:+Streamlining of creative processes.+Elevating visual presentation of content.+Creating the "voice" for executives through digital communication materials (internal and external).+Social media campaigns that increase engagement by 100% over a seven-month period.+Directing short films and video content with targeted messaging.+Crafting official statements, communication materials and newsletters.+Overseeing regular maintenance of websites and social media accounts.+Managing designers for print collateral and digital platforms.

Directed branded content videos for popular retail chains such as Chilibeans sunglasses and Journeys skate wear.+Integrated brand messaging into content that was reflective of popular culture trends.+Ensured visual aesthetic captured the excitement of young audiences through creative camera angles, innovative motion techniques and glossy color palettes.

Concept development, script writing and on-location directing of broadcast commercial campaigns for various franchises under the television network brands of ABC and Disney Channel.Success include:+Highest rated series premier for Disney Channel's Sunday Primetime slot of "Shake It Up," starring Bella Thorne and Zendaya.+Launched additional series and specials for Disney Channel including the TV movie, "Lemonade Mouth," the talent-search special, "Make Your Mark," and the long-running series, "Jessie," starring Debbie Ryan.

Began media career as a writer and worked my way up directing and producing various shows and award-winning series including, Disney Channel's "Shake It Up," A&E's "Intervention," Bravo's "Project Runway," Discovery Channel's "Tattoo Hunter," and numerous series for networks such as HGTV and the Food Network.