Melissa Tope Email & Phone Number

San Antonio, Texas Area

Melissa's primary responsibility in this position was to manage all traditional marketing and advertising initiatives for the 500-room resort, working within a comprehensive marketing and public relations plan to heighten market presence, increase positive awareness, strengthen brand loyalty, and increase revenues and profitability.• Responsible for the management and execution of all local marketing tactics• Maintained relationships with 3rd party vendors and agencies to support marketing objectives• Identified new marketing opportunities that supported the business needs of each hotel segment• Hosted hotel’s monthly marketing meetings to stay current on changing business needs• Revised marketing tactics to address concerns and opportunities• Worked within defined brand guidelines and marketing positioning statement to produce a consistent brand image across all media platforms• Lead brand training and development sessions • Ensured that the brand image and integrity were maintained at the property level• Executed layout and copy writing for advertisements and promotional material distributed to press• Developed printed and digital collateral (rack cards, sales kits, newsletters, e-brochures)• Developed and regularly updated hotel press kit, photography and b-roll• Evaluated promotional opportunities presented to the hotel as well as developed room packages, promotions and partnerships to meet the hotel’s marketing and revenue objectives• Coordinated and publicized special events to generate positive awareness within the community• Managed all incoming requests for on-property filming and photography• Positioned and promoted the hotel through community involvement and charitable events• Managed charitable donation requests

San Antonio, Texas Area

Melissa supported the PR and Marketing Director in daily activities including media relations, marketing and advertising initiatives, positively positioning the resort to the trade and consumer press, to employees and various communities. • Maintained a positive and responsive social media page for the resort with daily posts on all active pages (48,000 + Facebook fans)• Developed strategic marketing materials to increase sales at Windflower Spa, Hill Country Golf Club and seven dining outlets on property, consistently meeting deadlines in a fast-paced setting• Developed printed and digital promotional materials including: print ads, banner ads, environmental signage, daily activity guides, menus, brochures, newsletters and sales collateral• Managed six digital media centers at the hotel, utilizing ad space to increase sales at outlets • Planned events and organized entertainment for major resort holidays and media events• Managed and organized resort photo shoots including culinary, lifestyle and architectural • Worked with photographers to ensure adherence to Hyatt Brand Standard guidelines

Kansas City, Missouri Area

Melissa worked at the Hallmark headquarters to update and and modify Hallmark Card layouts for new and existing Walgreens and CVS stores. This included ordering product and fixtures for in-store displays, reviewing and red-lining floor plans and resolving any errors within the floor plans prior to installation.

Kansas City, Missouri

Melissa worked with licensed architects to create interior design concepts and space plans for commercial interiors including retail, government-owned facilities, schools and religious structures.• Created photo-realistic renderings of interior designs using 3D Studio Max software in combination with Adobe Creative Suite • Spearheaded Revit Architecture software implementation to replace outdated software• Primary creator of graphics and visual design elements for printed and digital presentations• Designed prototype for updated company website

Melissa created graphic designs for the University of Missouri Libraries. She worked alongside the University's Communications Officer to create dynamic designs for publications such as alumni newsletters, annual calendars, invitations, postcards, brochures and large-scale exhibit signage.Melissa was warded the Student Excellence Award in 2008 for her work at the University Libraries.