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Results-oriented leader with a global track record of successful innovation, strategic planning, and commercial execution. Skilled at leading in ambiguous environments with proven success working effectively across a matrixed organization. Adept in managing various product technologies including electronic hard goods, connected medical devices, consumables, software, and services. Experience with a variety of company structures from start-up to Fortune 100.Skilled at using customer and competitive insights to create growth programs that build customer loyalty, improve portfolio health, and launch new products. Performance history reflects a results-driven approach to leading successful teams, improving morale, and influencing cross-functional collaboration: healthcare and medical device experience.
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Director Marketing Strategy And Portfolio MarketingPhilips Jun 2024 - PresentAmsterdam, Noord-Holland, NlMarketing strategy role includes strategic portfolio management focused on evaluating opportunities and strategies in new markets and for new portfolios of products. - Lead opportunity and value assessments to evaluate option spaces - Develop a standard opportunity assessment framework to drive comparable objectiveness of options.- Lead the cross-functional make/buy/partner determination for new opportunities including establishing a methodology and governance for consistency across the hospital patient monitoring business -
Director Of Marketing Strategy And Planning, Hospital Patient MonitoringPhilips Apr 2023 - Jul 2024Amsterdam, Noord-Holland, NlMarketing strategy and planning leader for the hospital patient monitoring business. Leads development of end to end marketing strategy and plan roadmap. Contributes to strategy special programs and annual strategic plan. -
Portfolio Marketing Director, Connected Care And Hospital Patient MonitoringPhilips Mar 2021 - Apr 2023Amsterdam, Noord-Holland, NlDual role: Global marketing leader focused on defining opportunities and audience-centric solutions for the $2.4B acute care portfolio of platforms, services, monitoring, and analytics. Liaison from connected care marketing to hospital patient monitoring business. Manages and develops a team of five portfolio marketers and project managers in US/EU responsible for cross-business solutions. -
Global New Product Marketing Leader3M 2018 - 2021St Paul, Mn, UsGlobal marketer focused on new products, competitive intelligence, and pipeline development for the 3M™ Bair Hugger™ Temperature Management Portfolio. Lead marketing and commercialization efforts on innovative new product introduction programs from front-end insights though first year of commercialization. Established competitive intelligence collaboration with regional sales and marketing for business under competitive threat then created performance differentiation portfolio campaign to protect share. -
Principal Global Product ManagerMedtronic 2016 - 2018Minneapolis, Mn, UsDownstream and upstream global product manager for the SEEQ™ Mobile Cardiac Telemetry System, a cardiac monitoring wearable with remote monitoring services for home care and biopharma clinical trials. Grew sales of the commercialized portfolio through digital campaigns, sales engagement, and improved customer experience. Expanded portfolio by commercializing product enhancements that improved usability and overall clinician experience. -
Sr. Global Product Manager, Infusion, Interoperability And Healthcare InformaticsSmiths Medical 2014 - 2016San Clemente, California, UsUpstream and downstream global responsibility for the Medfusion® Syringe Pump, PharmGuard® infusion Management Software, PharmGuard® Server Software and PharmGuard® Interoperability. Led product commercialization for new PharmGuard® Interoperability and integration service, resulting in the new value stream and expanded access to connected hospitals.Identified disruptive growth opportunities in adjacent market space then led the team to develop and execute global insights plan including over 400 customer interviews in six countries. Defined product requirements and initiated a project that included a complex portfolio of connected hardware, services, and consumables. -
Sr Global Product Manager, Acute InfusionSmiths Medical 2012 - 2014San Clemente, California, UsUpstream and downstream global marketer for Medfusion® 4000 Wireless Syringe Pump and Medfusion® 3500 Syringe Pump. Overall responsibility for topline growth and profitability. Initiated digital campaign and microsite launch (www.MedfusionPump.com). Increased customer engagement through series of five case studies with KOLs that outline ROI and safety gains. Led new product launch across seven countries, including messaging, value prop, training, and collateral. -
Global Product Manager And Business Development ManagerQuant Technologies Llc 2009 - 2012Sales and marketing lead for a privately held start-up company that designs and selling NQAD high performance liquid chromatography (HPLC) detectors for pharmaceutical/biopharma development and separations analysis. Shaped engaging customer presentations to assist education and sales, analyzed customer samples using HPLC, and managed independent sales representatives located in various countries globally. Conducted marketing analysis to support company president during M&A activities during the sale of company.
Melissa Nelson Skills
Melissa Nelson Education Details
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Kansas State UniversityAnalytical Chemistry -
Miami UniversityMathematics -
Miami UniversityChemistry
Frequently Asked Questions about Melissa Nelson
What company does Melissa Nelson work for?
Melissa Nelson works for Philips
What is Melissa Nelson's role at the current company?
Melissa Nelson's current role is Portfolio Management | Strategy | Marketing.
What is Melissa Nelson's email address?
Melissa Nelson's email address is me****@****ips.com
What is Melissa Nelson's direct phone number?
Melissa Nelson's direct phone number is 425-867*****
What schools did Melissa Nelson attend?
Melissa Nelson attended Kansas State University, Miami University, Miami University.
What skills is Melissa Nelson known for?
Melissa Nelson has skills like Strategy, Medical Devices, Product Development, Marketing Strategy, Cross Functional Team Leadership, Leadership, Product Management, Product Marketing, R&d, Product Launch, Business Development, Competitive Analysis.
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