Melissa Nelson Email & Phone Number

Amsterdam, Noord-Holland, Nl

Marketing strategy role includes strategic portfolio management focused on evaluating opportunities and strategies in new markets and for new portfolios of products. - Lead opportunity and value assessments to evaluate option spaces - Develop a standard opportunity assessment framework to drive comparable objectiveness of options.- Lead the cross-functional make/buy/partner determination for new opportunities including establishing a methodology and governance for consistency across the hospital patient monitoring business

Amsterdam, Noord-Holland, Nl

Marketing strategy and planning leader for the hospital patient monitoring business. Leads development of end to end marketing strategy and plan roadmap. Contributes to strategy special programs and annual strategic plan.

Amsterdam, Noord-Holland, Nl

Dual role: Global marketing leader focused on defining opportunities and audience-centric solutions for the $2.4B acute care portfolio of platforms, services, monitoring, and analytics. Liaison from connected care marketing to hospital patient monitoring business. Manages and develops a team of five portfolio marketers and project managers in US/EU responsible for cross-business solutions.

St Paul, Mn, Us

Global marketer focused on new products, competitive intelligence, and pipeline development for the 3M™ Bair Hugger™ Temperature Management Portfolio. Lead marketing and commercialization efforts on innovative new product introduction programs from front-end insights though first year of commercialization. Established competitive intelligence collaboration with regional sales and marketing for business under competitive threat then created performance differentiation portfolio campaign to protect share.

Minneapolis, Mn, Us

Downstream and upstream global product manager for the SEEQ™ Mobile Cardiac Telemetry System, a cardiac monitoring wearable with remote monitoring services for home care and biopharma clinical trials. Grew sales of the commercialized portfolio through digital campaigns, sales engagement, and improved customer experience. Expanded portfolio by commercializing product enhancements that improved usability and overall clinician experience.

San Clemente, California, Us

Upstream and downstream global responsibility for the Medfusion® Syringe Pump, PharmGuard® infusion Management Software, PharmGuard® Server Software and PharmGuard® Interoperability. Led product commercialization for new PharmGuard® Interoperability and integration service, resulting in the new value stream and expanded access to connected hospitals.Identified disruptive growth opportunities in adjacent market space then led the team to develop and execute global insights plan including over 400 customer interviews in six countries. Defined product requirements and initiated a project that included a complex portfolio of connected hardware, services, and consumables.

San Clemente, California, Us

Upstream and downstream global marketer for Medfusion® 4000 Wireless Syringe Pump and Medfusion® 3500 Syringe Pump. Overall responsibility for topline growth and profitability. Initiated digital campaign and microsite launch (www.MedfusionPump.com). Increased customer engagement through series of five case studies with KOLs that outline ROI and safety gains. Led new product launch across seven countries, including messaging, value prop, training, and collateral.

Sales and marketing lead for a privately held start-up company that designs and selling NQAD high performance liquid chromatography (HPLC) detectors for pharmaceutical/biopharma development and separations analysis. Shaped engaging customer presentations to assist education and sales, analyzed customer samples using HPLC, and managed independent sales representatives located in various countries globally. Conducted marketing analysis to support company president during M&A activities during the sale of company.

Phd, Analytical Chemistry

Ba, Mathematics

Bs, Chemistry