Over the last 15 years, I have honed the ability to communicate articulately with different audiences and create engaging campaigns that are memorable and persuasive. Since 2020, I have led the strategic social media plans for Roland Park Country School, an independent K-12 all girls school. In this role, I have also managed photography and videography projects, website updates, and developed print and digital marketing pieces, including advertisements, brochures, and video campaigns. I work closely with our admissions team to ensure seamless communication to our admissions pipeline, as well as the community at large, that reflects who our students are and what we stand for as a private all girls institution. Previously, I managed the communications strategy and philanthropic partnership between my employer and the American Cancer Society (ACS) to make us the largest fundraiser for the ACS in the Mid-Atlantic region. I have experience creating, publishing and monitoring the effectiveness of content across online and print platforms with the goal of elevating visibility and building positive awareness of marketing initiatives. My experience also covers email marketing, social media marketing, SEO/SEM, paid advertising, event planning, press releases, and marketing strategy development.