Melissa Ullmann Email & Phone Number

Philadelphia, Pennsylvania, United States

New Jersey

New Jersey

Manage and expand global accounts for Wyndham Hotel Group .Create and implement comprehensive strategic account plans that are developed in respect to customer needs with goal to deliver group business.• Lead the business development and relationship activities for a defined group of companies identified as customers with the ability to utilize multiple Wyndham Hotel Group for their meetings & events. • Mine for business –gain deep customer knowledge with focus on the Corporate, Association and Pharmaceutical vertical market and identify decision makers.• Develop strategic plans and execute tactical sales processes to support them.• Initiate and execute mutually agreeable contracts including master service agreements that result in better business relationships for Wyndham Hotel Group and the customer.• Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customers’ requirements (internal and external).• Attend customers facing activities such as structured business reviews, key customers meetings• Participate in key industry trade shows within the assigned markets such as MPIWE, CBI Pharma Forum, and World Congress Pharma Summit.• Provide guidance and support Directors of Sales within the organization.• Organize and conduct sales missions for Wyndham Hotel Group as well as hotels familiarization trip for meeting planners.• Prospect to generate new group business opportunities within managed accounts • Handle global hotel program RFP process for key accounts and negotiation process.

Greater Philadelphia Area

I handle the Northeast Market for 200 - 1500 guest rooms on peak. To secure business at a single hotel or multiple hotels within the Great Philadelphia Area. I can assist in finding you a hotel, venue or confirm space at the Philadelphia Convention Center.

of National Accounts in a remote office. Upon taking on the responsibilities in the Northeast, increased revenue by 44%. In 2006 and 2007 exceeded goals by over 140% and 2008, 2009, 2010, 2011 by 120%. In 2008-2012 sent over 100 star sells to my sister hotels. Responsible for mentoring a Northeast sales manager, committee member of the MPI Golf Outing (donations), member of PCMA, and work closely with the Donor’s Choice committee, Currently handling the Pharmaceutical vehicle market. Green committee and local Greyhound Angels Adoption.

Responsible for overseeing a small staff in a 117-room luxury resort. Created a full marketing plan for all aspects of revenue including sales, catering, banquets, and restaurants, Built community relations by supporting the Convention and Visitors Authority, Palm Springs Tourism Board, and HOPS (Hotels of Palm Springs). Aggressive short-term booking window with a 90% closing ratio.

Responsible for increasing revenues in a 59 boutique room hotel with minimal budget and staff. Promoted facility with a full marketing campaign, emphasizing Convention and Visitors Authority, local business and organizations. Within one-year occupancy increased over 30% and sales increased to double the actual budget. Restructured all front office operations, housekeeping standards, and implemented new policies and procedures for all aspects of customer service.MARRIOTT HISTORY 1995 - 2001

of National Accounts – Responsible for a new sales region in the Southeast and Midwest Corporate/Association/Incentive markets. Exceeded budgeted sales in the first year and half by $2.5 million. Ongoing projects included active involvement in the rebuilding the relationship between Marriott and Convention Visitors Authority, designed marketing plans to increase total hotel revenue, mentored first time sales managers, and provided fundraising support for United Way Campaign.

Worked remotely, from my home office in New Jersey to increase sales productions within the Northeast Corporate and Incentive market. Responsible for “Total Hotel Selling” to included golf packages, spa packages, and racing programs. Annual responsibilities included creating and executing my personal marketing plan and planning quarterly customer events.

Responsible for first time cluster sales. Increased sales by marketing two hotel facilities as one. Exceeded sales goal by 250%. Awarded Chairman’s Circle and Top Sales Manager of the Year for 1997.

Remained with Hotel after Marriott take-over. Spear headed sales initiative in the Specialty and Government Markets. Exceeded sales goals in a new market by 300%. Awarded Top Sales Manager in the Northeast Region in 1996.

Hired for the pre-opening sales team after World Trade Center incident. My personal sales efforts included corporate and incentive markets in New York and East of the Mississippi. Exceeded sales goal by 150%.

Specialized in planning tradeshow events. Created marketing plan to increase revenue in the conference facilities. Organized new installation of Delphi computer system. Managed the Business Center and Conference Service Staff.

Responsible for local catering events for customers from 2 – 50 people. Handled special events for large productions. Onsite Delphi Coordinator.

Education record

Education record

Education record