Melissa Buck Email & Phone Number

Kansas City, Mo, Us

Kansas City, Mo, Us

Bringing nationally distributed, absurdly delicious, low-dose THC sodas to the people.

Kansas City, Missouri, United States

Marketing and small business growth strategy & implementation.• Assisting small business owners strategize next steps in growth (and mostrecently, pivoting business plans due to the pandemic)• Creating and implementing marketing plans with various goals and budgets• Managing paid digital ad campaigns• Building websites and e-commerce stores; Wordpress, Shopify, Woocommerce • Creating and implementing systems to streamline data -- for example, I have built custom and… Show more Marketing and small business growth strategy & implementation.• Assisting small business owners strategize next steps in growth (and mostrecently, pivoting business plans due to the pandemic)• Creating and implementing marketing plans with various goals and budgets• Managing paid digital ad campaigns• Building websites and e-commerce stores; Wordpress, Shopify, Woocommerce • Creating and implementing systems to streamline data -- for example, I have built custom and automated Google Sheets to organize incoming inquiries for events, financial data to analyze, and online ordersClients include: WSET Global, Mission Brewing, Lark Cake Shop, High Desert Heart, MV Properties, HCP Lending, Cornerstone Investment Group, Highland Kitchens. I have been working remotely and traveling when necessary since 2017. Show less

San Diego, Ca

Spearheaded rebrand of packaging that contributed to an 80% increase in core beer sales in the southern CA market in less than a yearIncreased Tasting Room yearly revenue by 35% by developing mutually beneficial partnerships with nearby apartment buildings, new developments and local businessesReduced the timeline to bring products to market from 3 months to 30 days, with some turn-times reaching 2 weeksImproved brand’s social media and digital presence, leading to a 53%… Show more Spearheaded rebrand of packaging that contributed to an 80% increase in core beer sales in the southern CA market in less than a yearIncreased Tasting Room yearly revenue by 35% by developing mutually beneficial partnerships with nearby apartment buildings, new developments and local businessesReduced the timeline to bring products to market from 3 months to 30 days, with some turn-times reaching 2 weeksImproved brand’s social media and digital presence, leading to a 53% increase in total reach on Facebook and 73% increase in followers on InstagramGenerated engaging video content, increasing video views from 259 in 2015 to 53,200 in 2016Negotiated with new packaging vendors to reduce cost of goodsExpanded our tasting room by budgeting, building, and opening a new private event venue, bringing in significant additional revenue in year oneLaunched a subscription-based loyalty club rewarding high-spending customers with unique experiences while gaining invaluable feedback face to faceCreation and execution of yearly product calendar and campaign planningWorking and communicating closely and consistently with the Sales Team to ensure understanding of products and sales collateralCreative direction over all aspects of graphic design throughout the company including: bottle labels, cans, crowlers, master cartons, advertisements, POS materials, event collateral, logos, merchandiseManaged Private Label products for large retailersManaged formation of Alternating Proprietorship as well as multiple contract brew relationships Created and designed investor decks to aid in fundraisingThrew absolutely bonkers annual Halloween party for 5 years in a row, generating sell-out year after yearInitiated many new changes to Tasting Room SOP, including, but not limited to: new POS system, loyalty program, integrating gift cards, providing technical support and training, spearheading internal contests to help achieve sales goals Show less

Los Angeles, Ca

-Create original graphics packages suitable for major brands-Craft winning sales decks for large pitches-Design and implement websites-Develop and write copy for new products-Design and implement email marketing system-Design and animate title treatments and visual effects for feature length films-Manage and complete projects for clients such as: Disney Channel, Disney Pixar, MTV, VH1, Magic: The Gathering, Nerdist

-Brand development, website traffic growth, management and execution of social marketing plans. -Print, web, and logo design.-Customer service and fulfillment for line of products. -Assisting in product development.

Evaluate student volunteer applications, perform pre-conference mentoring, managerial tasks during conference.

Design and develop web sites, export, compress, and integrate media for the web.

Work as a junior animator, create assets for animations, design and develop web sites, edit reels, export and compress media for the web.

Design print advertisements and posters, create motion title designs for original programming.

B.A., Visual Media Arts

Activities and Societies: SPEC Emerson Screenwriting Association, Campus Conversations on Race Diversity Training, National Broadcasting.

Summer Workshop, Czech Cinema, Cinematography

Professional Certificate, Business Of Craft Beer