Melissa Volk Email & Phone Number

São Paulo, Sp, Br

São Paulo Area, Brazil

O 13:20:HUB (treze:vinte:hub) é um hub de informação, educação e negócios dedicado a projetos de impacto, de beleza consciente e bem-estar.Pesquisamos, conhecemos, testamos, conectamos e mentoramos profissionais, marcas e estabelecimentos de beleza e bem-estar para acelerar o conhecimento e crescimento de negócios que gerem impacto positivo no mundo.Somos pioneiros e especialistas no mercado de beleza consciente e bem-estar: Começamos nossa jornada em 2016 lançando o Slow Market Brasil, evento de produtores locais, autorais, artesanais e eco conscientes de diversos setores dentro da programação da Virada Sustentável. Em 2018 lançamos o primeiro evento totalmente voltado à beleza consciente do Brasil, o Slow Market.Beauty, que seguiu com lindas edições itinerantes. Seguimos monitorando e visitando os principais acontecimentos do mercado para dividir e colaborar com empreendedores, profissionais, consumidores e curiosos. Atuamos de forma híbrida e em rede: Temos produtos prontos que foram desenvolvidos para atender às principais necessidades do mercado atual de beleza e bem-estar. Desenhamos projetos personalizados a empresas e profissionais do setor, atendendo demandas específicas. Nossos parceiros especialistas em diversas áreas nos ajudam a trazer uma estratégia customizada e adequada às necessidades de nossos clientes.Nosso Brand Mantra: Respire. Pesquise. Escolha.Curiosidades: O 13:20:HUB é uma consequência natural do Slow Market Brasil. Em meio à pandemia, nos movimentamos “Do Slow pro Flow”. Ajustamos nosso modelo de negócio, fizemos um rebranding mais adequado ao momento do mundo e de nossa atuação nele. ‘13:20’ significa estar em sincronia com o universo, estar na frequência e no tempo da natureza, é entender que está tudo conectado e fluir com tudo e todos.

São Paulo Area, Brazil

Responsible for promoting and selling the WGSN content and platform for the fashion and "beyond fashion" industries (advertising agencies, decor and beauty industries)WGSN is a global leading company in trend forecasting based on analyzing consumer behavior.Starting from macro global trends we analyse generation attitutes (boomers, millenials, genZ), buying behavior, retail and product responses and trends for almost 20 product categories.Users: Planners, Content/Social Media, Marketing, Communications, Innovation and Insights, R&D

São Paulo Area, Brazil

Burberry Global Pitch (2013).Represented Brazil during the Americas Presentation, in New York. Worked along with London, LATAM and NY teams from different agencies of Dentsu Aegis Network: iProspect (performance), Posterscope (OOH), Vizeum (Media), Carat (Media) and Jumptank (Innovation) to finalize the America’s strategy and presentation. Present the strategy for Brazil. Won the account and Brazil became the agency hub for LATAM. Embratur / Visit Brasil Pitch (2013).The brief was to promote Brazil abroad during the most import sports events - World Cup in 2014 and the Olympics in 2016.Coordinated several areas and third parties, totaling 40 people to manage in São Paulo, Brasília and Dentsu Aegis Network agencies and peers around the world. Implemented a proper and efficient process and flow to ensure the delivery of each step in time and at high standards according to the bidding regulation, counting on 24 participating agencies. Defined roles and tasks for each person with regular team touch points. Won the client and brought business for Dentsu Aegis Network agencies in 20 countries.Philips Lifestyle Entertainment Local Pitch (2013/2014).Structured a local and global Dentsu Aegis Network team composed by specialist in retail researchand strategy, innovation and insights, digital and activation. Achieved a great winning work withouthaving to hire third parties and bringing a fresh and innovating retail proposal to the client.Led the Transition of Microsoft digital business in Brazil, the most rentable client win for Dentsu Aegis Network in 2014. Managed the global process, templates, campaign presentation and deliverables within the network for the first 2 months after the win.

São Paulo Area, Brazil

I have created network that operated "on demand". According to the clients needs, specific partners were called to form a team with professionals with the right skills to respond with flexibility, quality and speed to its requests.Clientes attended: Intel, Lenovo, Canal Rural, Le Postiche and Pipe et Mila.

São Paulo Area, Brazil

Responsible for all marketing and communication demands such as: catalogs, fan page, events, franchisee's relationship, fashion shows, partnerships.

São Paulo Area, Brazil

Responsible for New Business, won the trade marketing business for SKY (Direct TV), Telefônica and FEMSA and offline/advertising business for Shopping Light.

São Paulo Area, Brazil

Responsible for branding, packaging, graphic design, corporate identity for AmBev, Unilever, Coteminas (Artex), Grupo Fisher/Citrosuco, Extra Hipermercados, Native Produtos Orgânicos, Grupo Valdac (Siberian), Y|Man/Yachtsman and Besni (fashion local brands). Also responsible for presenting the agency for prospects.

Responsible for branding, packaging, graphic design, corporate identity for Nestlé, Quaker (Pepsi Co), Bunge Alimentos, Reckitt Benkiser. Also responsible for presenting the agency for prospects.

Branding - Brand Management

Certificate, Entrepreneurship/Entrepreneurial Studies

Marketing

Bachelor, Propaganda E Marketing

Activities and Societies: Atlética ESPM

Education record