Hi! I'm Melissa...Welcome to my profile :) I'm a senior consumer insights specialist with over 15 years of experience in market research and customer insights.I have a passion for delivering impactful and actionable insights for various industries and markets, using a range of research methodologies and tools.I want to bring the voice of the customer into the boardroom.Specialities: OTT / SVOD / Broadcast TV, client relationship management, team leadership, assimilating insights from data, executive level presentations, voice of the customer, thriving in a fast-paced environment.I am currently an Associate Director and Head of UK Research at Borderless Access.In my previous role as the Senior Client Director and Team Lead at Human8, a leading consumer insights agency in South Africa. I managed the account, revenue, and senior oversight of their largest client in the broadcast media space, and led a team of researchers who conducted more than 80 projects per year in Sub Saharan Africa. I also presented the key findings and recommendations to the C-Suite level. Being in the media space, I was exposed to, and worked intimately on: OTT market sizing, video entertainment viewership drivers and barriers, OTT and traditional TV competitor intelligence, content testing, and concept testing. Prior to this, I worked at Chalhoub Group in Dubai, UAE, where I headed the Retail Intelligence and Market Intelligence teams, providing in-depth analysis and support for fashion and beauty brands in the GCC. I have a keen interest in consumer behaviour, retail / sales trends, and data visualisation. I am passionate about providing insights that enable better decision making and business outcomes.