Melissa Webb Email & Phone Number

Johannesburg, Gp, Za

Head of UK Region Research Team and Clients at Borderless Access, as well as assistance with Africa Region.

Johannesburg Metropolitan Area

Johannesburg Area, South Africa

Head of account for our South African office’s largest client. This client sits in the broadcast media space, and our role is the collection and dissemination of consumer insights in Sub Saharan Africa, using our purpose built panels. Key responsibilities: - Client relationship management and any escalations- Senior oversight of the 80+ projects done for this client per year- Meeting of annual revenue target, through proposals and upsells- Final C-Suite presentations

Dubai, United Arab Emirates

Head of Retail Intelligence team for Fashion and Beauty analysis support across Chalhoub brands. Management of team who offer in-depth understanding and sizing of the retail scene in the GCC, including competitor analysis, retail trends, and a deep understanding of consumer purchase behaviour. Support to brands for innovation and new product development, brand positioning, and retail footprint.

Dubai, Uae

Headed the unit that provides market research, intelligence and analysis & synthesis of data to guide and direct other business units and brands within the Chalhoub Group.This included:• The supervision and innovation of all market intelligence tools (macro-economic context, competitor analyses),• Support for Senior Management/Corporate Communications in strategic presentations, content creation for external purposes,• Customised presentations and support for business units, partners and suppliers, and• Knowledge sharing through speaker sessions in coordination with Consumer Intelligence and Marketing & Innovation on topical research insights.

Johannesburg Area, South Africa

Adhoc client lead for market research and strategic marketing and brand input for key TNS South Africa clients, including largest media client. Management of complex, multicountry research programmes spanning the Africa region, managing of client relationships, design and implementation of research plan, c-suite presentations to regional management. Key focus area was brand and communications, as well as IPD, and pricing analysis.

At KPMG I was involved in Economic Impact Analyses, Analysis of government funding, Sectoral research, and Strategy formulation. My role also included the preparation of proposals, as well as contributing to our economic insight publication. Our clients were predominantly based in the public sector. Our main deliverables were data analysis and findings in the form of written reports and presentations.I became a manager in the unit in September 2010 and was involved in project management and administration of projects. I also had the responsibilities of performance management and mentoring of staff.

Bachelor Of Economic Science Honours, Economics

Certified Associate In Project Management, Project Management

Activities and Societies: Completed theory based CAPM exam

Bachelor Of Science (B.Sc.), Mathematics And Economics

Matric