Pantastic offers best-of-breed solutions for eCommerce brands to accelerate their growth efficiently. Pantastic’s portfolio includes Refersion and UpOrder. Formerly CartHook and LimeSpot.* Led demand generation for PLG and enterprise segments across four brands, managed campaign strategy, marketing operations, lead management, analytics, forecasting, budgeting, and tech stack development.* Developed a repeatable playbook to integrate newly acquired brands into our demand generation strategy, enhancing performance, improving conversions, and driving new revenue through targeted cross-sell campaigns.* Generated 157% more MQLs QoQ, resulting in a 55% increase in marketing-generated pipeline through integrated campaigns across digital marketing channels and co-marketing activations with strategic partners.* Boosted MQL-to-SQL conversion rate to 35% by implementing a scalable lead priority and management process. * Achieved efficient growth with >300% ROAS for paid channels through optimizations and experimentation.* Increased PLG install-to-free trial conversion rate by 16% through optimized data flows and targeted onboarding campaigns.* Implemented a data-driven approach measuring and reporting on leading indicators, KPIs, and campaign performance.* Collaborated with cross-functional teams and leadership to develop cohesive go-to-market strategies and product launches, successfully activating our target audiences.* Hired, mentored, and led a high-performing team of marketers and contractors, fostering a culture of excellence and experimentation.

(Acquired by Yello) * Grew ARR 166% YoY despite an 85% budget reduction through continued channel and conversion optimization, expanding integrated marketing campaigns to launch new products and enter new markets. * Led B2B content marketing strategy; increased traffic quality and volume by >300% through SEO optimizations, blogs, case studies, data-backed ebooks, and thematic webinars.* Crafted PR strategy to build brand awareness and credibility. Key placements included The New York Times, Fast Company, Tech Crunch, Yahoo Finance, HRTech, and SHRM.* Reported quarterly marketing trends, KPIs, goal attainment, and strategy to executives and board members.* Expanded and led a diverse team across PR, content marketing, and marketing operations, fostering a collaborative and high-performing environment.

* First B2B marketing hire, established a scalable foundation encompassing tech stack, KPI and attribution reporting, lead management, operational processes, sales handoff, and integrated marketing campaign framework.* Directed and managed budget planning for B2B marketing to meet revenue targets efficiently.* Grew ARR 100% YoY; increased MQLs by 120%, which resulted in 80% more marketing-generated pipeline through thematic quarterly campaigns across email, social media, webinars, events, direct mail, paid media, paid search, ABM, and sales outbound.* Improved MQL-to-SQL conversion rates by 25% through advanced use of segmentation, lead scoring, lead management, and sales follow-up processes.* Led and executed creative marketing events, including roadshows, tradeshows, and a hosted annual conference with 87% attendance of Directors, VPs, and SVPs, driving new business and retention.

* Identified redundancies and gaps across over 90 marketing technologies within the Consumer Marketing & Revenue Group, leading to streamlined operations and cost savings.* Developed and managed product roadmaps for API Management Software and Web Content Management System, directly contributing to increased consumer revenue and operational efficiency.* Led data unification initiatives across engineering, product, data insights, and consumer marketing teams, enhancing subscriber experience and boosting ROI by improving data accuracy and accessibility.

(Acquired by Turn/River Capital) * Led demand generation efforts, including campaign planning and execution, lead management, marketing analytics, forecasting, budgeting, and tech stack development to fuel growth for commercial and public sector markets.* Achieved 105% of quarterly marketing pipeline generation goals, which drove 90% of net new business revenue.* Improved ROAS by 20% within one quarter through channel and conversion optimization.* Broke into new enterprise markets with a robust Account-Based Marketing (ABM) program, encompassing a focused database, industry-specific content and campaigns, engagement scoring, seamless sales handoff, and KPI dashboards.* Reduced the average sales cycle by 30% by improving lead prioritization, automation, and marketing/sales alignment.*Led a high-performing team of Revenue Operations and a Marketing Campaign Manager.

(Acquired by Intel) * Consistently exceeded quarterly MQL generation goals by an average of 103% through integrated campaigns across paid search, social media, content syndication, email marketing, webinars, and display advertising.* Planned, managed, and executed multi-channel campaigns for core API Management products to drive brand awareness, MQLs, and increased revenue.* Improved lead-to-SQL rates by creating sales enablement materials, playbooks, and campaign-specific follow-up processes, in collaboration with Product Marketing.* Presented campaign performance and trends to sales and marketing leadership, influencing strategic decisions and securing additional budgets for future campaigns.

* Implemented and managed MarTech stack (e.g., Marketo, FullCircle CRM) and led data hygiene initiatives. * Launched lead nurturing programs, improved campaign execution processes, implemented marketing attribution, and enabled real-time performance tracking.* Maximized lead conversion and sales alignment by implementing lead management processes, lead scoring, and routing.* Created marketing dashboards to provide insights on KPIs, channel performance, campaign performance, pipeline and revenue generation.

* Streamlined the sales processes for SDRs and AEs, resulting in a shortened sales cycle and improved forecast accuracy.* Developed comprehensive reports and dashboards to track KPIs across the sales cycle, providing actionable insights.* Managed and optimized the CRM system (Salesforce), data provider (InsideView), and VoIP dialer (InsideSales).