Melissa Weisman Email & Phone Number

Chicago, Il, Us

Chicago, Illinois

• Startup Company UI/UX responsive web design for a start-up company (in development & under NDA) • Jennifer Gaspers, LMT: logo, social content, consulted on marketing strategy • Junior Achievement: banquet invitation and program/newspaper design, and classroom volunteer • Bread & Butter – developed brand identity & signage for this new business • Bud Light, Zooppa: created art that shows how Bud Light “Opens The Possibilities” • CG Promotions: production artist and designer for various projects & promo items • Jasper Optical Lab: cartoons to be used as advertising that Dr. Gordon envisioned • LUI Plus, Office Furniture: corporate logo, product line logos, 108 page product catalog from concept to print, as well as business cards, flash drives and email blasts

• Working with a team of creatives to complete a variety of client projectso Print and web ads, front end UI/UX design, email campaigns, newsletters, catalogs, and brand guides • Collaborates one-on-one with the client to become a brand expert and advocate• Rewriting and repurposing global brand guides to execute U.S. based campaigns• Establishing a solid brand voice on each project• Once brand guides are finalized, train other team members on requirements and content• Mentoring team members on campaign content, brand guides, and software to create efficiency

Gurnee, Il

• Focused on increasing social interactions and all e-communication • Assembled product catalogs and other print collateral• Established a system for product sample distribution to customers • Photographed products for social campaigns

Madison, Wisconsin Area

• Reinvented the JThomas brand through design, content & customer experience • Conceptualized, created & evaluated all print and digital marketing, including the master catalog, direct mail pieces, trade show signage, product photography, emails, social content, and website • Created new brand & packaging designs for several new product lines• Lead major projects through internal and external communication and collaboration • Managed digital reporting from Google Analytics & AdWordsCustomer Testimonial: “I’ve received information from (JThomas) for some time now but had not placed an order until recently, when I received your 2015 catalog. I was so impressed with how clean and easy to read it was. and look forward to doing more business with (JThomas). The catalog is the reason I’m placing an order today.”

Evansville, Indiana Area

• Used hands-on lessons and projects to teach an entry-level course, ART213 Computer Graphics• Guided students through Adobe Creative Suite 6 programs: Illustrator, Photoshop & InDesign.• Assessed students’ knowledge through project evaluations and multiple choice tests

Petersburg, In

• Executed custom advertising for businesses and organizations for two local newspapers • Assisted with additional content creation including: Special Section Headings and Covers, School and Sports Page Layouts, Photo and Video Editing, Infographic Illustration

Evansville, Indiana Area

• Oversaw a 346 all female residence hall, while supervising 8 Resident Assistants• Successfully redesigned the RA Selection Process; made process more cohesive, found more qualified candidates by conducting better interviews• Increased department creativity; provided resources and idea generation techniques

• Mentored three novice designers by introducing them to basic advertising layouts and general design concepts• Critiqued their work through written and oral feedback• Attended and actively participated in bi-weekly planning meetings as a member of the editorial board and senior staff• Communicated with the Marketing Director to efficiently meet the client’s needs and expectations

• Supervised four Resident Assistants in all areas of the job (programming, mediation, policy enforcement, etc.) through weekly staff meetings• Oversaw the daily operations of a164-person Residence Hall• Interacted with full time professionals to oversee the effectiveness of campus-wide supervisory techniques and resident assistant training• Advised Schroeder Hall Council, a group of ten student leaders that represented the hall at Student Government meetings and organized events for fellow residents• Served as a Residence Life ambassador to new and prospective students attending summer orientation and open house events throughout the year

• Redesigned an existing website for Resident Assistants focusing on easy navigation• Created floor plans for all residential campus apartments and houses in an effort to improve the selection process• Worked with professional staff to reevaluate the Resident Assistant Programming Model in an effort to focus RAs on the motto “inspire vs. require”• Updated department recognition techniques as well as new marketing strategies for campus events

• Acquired newspaper advertising skills, specifically gray scale color restrictions• Learned the importance of organization and time management when working with short deadlines for weekly publication• Created advertising copy and headlines for various clients to better distribute client messages to the college audience

• Mentored and advised fellow students assigned to floor in an effort to enhance their transition to college and community living• Designed and implemented award winning programs each semester to support the academic, social, emotional and physical well being of residents• Lead floor residents in a semester long, campus-wide, service competition, the “Amazing Ace Challenge,” and won by completing a series of events and presenting our volunteer experience at Holiday Village (a retirement community) to a committee of campus and community leaders

• Coordinated with full-time professional staff when determining design concepts• Learned the importance of open communication throughout the entire design process including editors and printers• Proposed new design layouts to better reach the student population within the guidelines of the University’s Integrated Marketing Plan• Created a poster series based on social norm statistics of UE students, the University Student Planner, Alumni Area logo series, and program templates

Bs, Visual Communication, Mass Communication, Art History

Activities and Societies: Hall Council, Peer Tutor, 21st Century Scholar Mentor, Visual Communication Design Club

Study Abroad Session, Theatre