Melissa Werkenthin

Melissa Werkenthin Email and Phone Number

Director of Revenue Operations Strategy at Intelligent Demand optimizing B2B growth. @ Intelligent Demand
Melissa Werkenthin's Location
Austin, Texas, United States, United States
Melissa Werkenthin's Contact Details

Melissa Werkenthin personal email

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About Melissa Werkenthin

At Intelligent Demand, my focus is on optimizing revenue growth through comprehensive Revenue Operations strategies tailored for B2B Enterprise organizations. Leveraging my Marketo expertise and a robust MarTech stack, I've successfully managed multi-channel demand generation campaigns and technology integrations that support both sales and marketing objectives.Previously at KNIME, the impact of my work was evident as I pioneered the implementation of Salesforce and strategized campaign performance testing across various platforms. Our team's collaborative efforts led to enhanced data management and a seamless demand generation process, embedding value in every customer interaction and fostering alignment between marketing and sales.

Melissa Werkenthin's Current Company Details
Intelligent Demand

Intelligent Demand

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Director of Revenue Operations Strategy at Intelligent Demand optimizing B2B growth.
Melissa Werkenthin Work Experience Details
  • Intelligent Demand
    Director Of Revops Strategy
    Intelligent Demand Nov 2024 - Present
    Denver, Colorado, Us
    As the Director of RevOps at Intelligent Demand, I lead the overall Revenue Operations strategy for our RevOps Strategy team, focusing on driving measurable growth and efficiency for both current clients and new business opportunities. My role is all about aligning marketing, sales, and customer success operations to optimize the revenue lifecycle, improve processes, and deliver exceptional results. By combining strategic thinking, deep technical expertise, and a client-focused mindset, I enable scalable, data-driven outcomes that transform how organizations grow.In this role, I oversee the design and implementation of revenue-impacting strategies and technologies, lead a talented team of RevOps professionals, and partner closely with clients to unlock their full potential. From optimizing processes and technology stacks to collaborating on new business development, I’m passionate about delivering impactful solutions that drive revenue and operational success.
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  • Intelligent Demand
    Revops Strategy Director
    Intelligent Demand Jan 2022 - Dec 2024
    Denver, Colorado, Us
    Optimizing revenue growth with comprehensive Revenue Operations Strategies for B2B Enterprise organizations.
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  • Knime
    Digital Marketing
    Knime Aug 2020 - Jan 2022
    Zurich, Zh, Ch
    ● Manage multi-channel integrated global Demand Generation campaigns focused on Enterprise targets● Implemented Salesforce (SFDC) and multiple technology integrations to support sales and marketing programs● Manage MarTech stack to optimize demand generation programs and data management● Created and implemented Demand Generation process based on SiriusDecisions Demand Waterfall ● Analyze and present analytics related to campaigns, website performance and pipeline attribution● Strategize and manage campaign performance testing across Google Ads, paid social, direct publications and more● Manage project teams related to all Demand Generation campaigns● Maintain close relationship with sales team for lead management and pipeline acceleration ● Manage and maintain data integrity for SFDC database to support sales & marketing activity and GDPR compliance
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  • Werks Consulting, Inc.
    Demand Generation | Digital Engagement Consultant
    Werks Consulting, Inc. Sep 2012 - Jul 2020
    I work with businesses of all sizes to leverage a variety of tools, tactics and resources to create valuable dialogue between businesses and their target audiences. Whether focused on Lead Acquisition or Pipeline acceleration, I create programs and strategies that focus on key objective and goals of the organization. Project Highlights Include:- Create and manage Demand Generation programs for B2B mid-market / Enterprise targets- Develop Lead Scoring Models for Sales Lead Management- Develop process and flow for time critical as well as ongoing lead generation campaigns- Write, develop and create email templates, landing pages, data capture forms for campaigns- Advise on CRM (e.g. Salesforce) and Database Management for system integrations- Advise on and implement Marketing Automation Systems (Marketo, Pardot, Act-On, HubSpot)
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  • Convey Inc
    Sr. Manager, Demand Generation
    Convey Inc May 2018 - Apr 2020
    Austin, Texas, Us
    As the Sr. Manager of Demand Generation, I managed multi-channel integrated Demand Generation campaigns targeting Enterprise Retailers using ABM and Persona-based strategy. Convey’s Delivery Experience Management platform combines real-time visibility, post-purchase experiences, and advanced insights and analytics to create a solution uniquely capable of perfecting last mile delivery. Highlights of Responsibilities & Performance:- Campaign engagement metrics consistently 50% higher than platform benchmarks- Multi-channel strategy including email, social, search, content syndication and display- Budget Management for efficiency, performance and negotiating media campaigns with vendors - Collaborated to implement ABM Tier Target approach and support sales enablement activities- Managed website and digital assets focused on lead acquisition and pipeline acceleration - Created process management for campaign execution with multiple stakeholder - Provided analytics related to campaigns, website performance and pipeline attribution
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  • Bulldog Solutions
    Marketing Technology Consultant
    Bulldog Solutions Feb 2017 - May 2018
    Austin, Texas, Us
    As a Marketing Technology Consultant I worked with mid-market and Enterprise clients in a variety of industries to optimize their Marketing Technology Stack to improve efficiency and manage Demand Generation programs. Project Highlights Include:- Managed implementation and Marketing Automation projects for Enterprise Class clients- Improved efficiency of Marketing Technology stacks with improved system architecture- Developed Lead Scoring Models for Sales Lead Management and Data Management- Developed process and flow for time critical and multi-channel demand generation campaigns- Developed programs with multiple entry points, sales requirements, multi-channel reporting- Developed Deliverability and Data Management Strategies - Multiple and complex technology stack integration including Salesforce- Developed and implement GDPR & ePrivacy Compliance strategies
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  • Bluewolf, An Ibm Company
    Sr. Consultant
    Bluewolf, An Ibm Company Apr 2015 - Nov 2016
    New York, New York, Us
    Working with businesses to integrate, manage and optimize business strategies and tactics using marketing automation systems and Salesforce CRM.Project Highlights Inlcude:- Managed implementation and Marketing Automation projects for Enterprise clients- Developed process and flow for time and ongoing lead generation campaigns- Wrote, developed and created email templates, landing pages for Marketo- Specialized in Marketing Automation Program Configuration for Marketo and Silverpop Engage
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  • Acquireb2B
    Marketing Automation Manager
    Acquireb2B Jan 2012 - Apr 2014
    North Kingstown, Ri, Us
    Manage multiple email campaigns using systems such as Silverpop and Marketo to support client marketing programs.
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  • Leadway
    Marketing Programs Consultant
    Leadway May 2010 - Sep 2012
    Worked with a variety of clients to create lead generation programs to streamline sales process and generate results.
  • Loki Media
    Emarketing Consultant
    Loki Media Jan 2000 - Jun 2009
    Worked with a variety of small businesses to create website and emarketing campaigns to target their specific clients and to improve commuication with existing clients.
  • Freescale Semiconductor
    Emarketing Specialist
    Freescale Semiconductor Oct 2004 - Jun 2008
    Austin, Texas, Us
    I moved to the Developer Technology Organization (formerly Metrowerks) from the MDP group in December 2004, and managed and supported emarketing efforts for organization and coordinate with Freescale corporate marketing group. I also managed online content for CodeWarrior Development Tools on corporate web site. Additionally, I developed and implemented tradeshow strategies for high-tech developer space; designed tradeshow space and organized materials.
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  • Metrowerks
    Marketing Specialist
    Metrowerks Mar 2003 - Oct 2004
    Us
    I supported the Managed Developer Program clients (Motorola PCS, Sony Ericsson, Freescale AgentM) in developing and implementing marketing programs specific to the Wireless Developer community. Additionally, I led emarketing initiatives for MDP clients; negotiate with vendors to secure the best pricing options and placement, wrote copy for newsletter and portal as well as coordinate multiple marketing initiatives for MDP clients to improve developer relationships.
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  • Vignette Corporation
    Web Content Manager
    Vignette Corporation Jul 2000 - Dec 2002
    Us
    I supported marketing, public relations and product marketing departments in developing online content and collateral to launch campaigns. Additionally, I designed and managed all content for corporate web sites database and worked with marketing group to leverage the web site for lead generation campaigns.
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  • National Instruments
    Internet Advertising Specialist
    National Instruments Jun 1999 - Jul 2000
    Austin , Texas, Us
    Created and managed online advertising on various trade publication websites.
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  • Citysearch.Com
    Internet Business Advisor
    Citysearch.Com Mar 1998 - May 1999
    West Hollywood, Ca, Us
    Worked with local Austin businesses to create their emarketing strategies.
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  • Ktbc-Tv
    Media Sales
    Ktbc-Tv Sep 1995 - Mar 1998
  • Katz Media Group
    Media Sales Assistant
    Katz Media Group Jun 1994 - Sep 1995
    New York, New York, Us
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Melissa Werkenthin Skills

Email Marketing Lead Generation Digital Marketing Marketing Online Advertising Online Marketing Marketing Communications Advertising Marketing Strategy Social Media Marketing E Commerce Interactive Marketing Digital Media Marketing Automation Product Marketing Web Marketing Strategy Web Design Integrated Marketing Seo B2b Marketing Newsletters Sales Salesforce.com Lead Management Content Development Creative Direction Web Content Management Direct Marketing Advertising Sales Demand Generation Web Content B2b Web Analytics Event Planning Project Management Marketo Web Content Writing Pardot Copywriting Event Marketing Blog Marketing Media Planning Sales Support B2c Marketing Marketing Management Digital Strategy Internal Communications Campaign Management Silverpop Engage

Melissa Werkenthin Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Communication

Frequently Asked Questions about Melissa Werkenthin

What company does Melissa Werkenthin work for?

Melissa Werkenthin works for Intelligent Demand

What is Melissa Werkenthin's role at the current company?

Melissa Werkenthin's current role is Director of Revenue Operations Strategy at Intelligent Demand optimizing B2B growth..

What is Melissa Werkenthin's email address?

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What schools did Melissa Werkenthin attend?

Melissa Werkenthin attended The University Of Texas At Austin.

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What skills is Melissa Werkenthin known for?

Melissa Werkenthin has skills like Email Marketing, Lead Generation, Digital Marketing, Marketing, Online Advertising, Online Marketing, Marketing Communications, Advertising, Marketing Strategy, Social Media Marketing, E Commerce, Interactive Marketing.

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