Melissa (Wheeler) Willoughby Email and Phone Number

At Adobe I specialize in our Data and Insights SaaS solutions with strategic verticalization in Travel & Hospitality and High Tech. In this role I proactively work with our customers to support their evolution and evaluation of customer intelligence, personalization, and unified marketing measurement technology solutions focused on maturing their digital foundation to deliver value-driven customer experiences. 2024 Platinum Club Winner - Outstanding Achievement in Sales Performance2024 Industry Specialist of the Year 2024 Data & Insights Specialist of the Year2024 CMT Vertical Specialist of the Year2024 Product Specialist of the Year awarded by our Data & Insights Expert Solutions Consulting Team2024 Sales Achievement Award2024 Q1 Industry Specialist of the Quarter2021 Sales Achievement Award2020 Platinum Club Winner - Outstanding Achievement in Sales Performance 2020 Sales Achievement Award2020 Q4 Strategic Specialist of the Quarter

In this Sales position I am a Senior Product Specialist for Adobe's data management platform, Audience Manager. I work directly with publishers and marketers to adopt enterprise-wide data management platform solutions that combine multiple data sets to create a unified view of their customer base.2019 Sales Achievement Award2018 Sales Achievement Award

In this Sales position I worked directly with FSI organizations representing Adobe's Digital Marketing SaaS suite of marketing and technology platforms, addressing business demands and challenges of CMO's, CIOs, CTOs, Digital Marketers, eCommerce and Customer Experience executives. 2016 Platinum Club Winner - Outstanding Achievement in Sales Performance2016 Sales Achievement Award2016 Q2 Rookie of the Quarter - Strategic Accounts/Financial Services

• In this role I was accountable for all addressable, data and programmatic/exchange planning and buying for a key financial services client across display, video, mobile and TV media• Responsible for strategy, planning, execution and analysis around client-owned data assets and our relationship with Acxiom. This centered around when and how to use client data to effectively target an audience based on key objectives and line of business goals.• Responsible for merging and integrating legacy ATD roles and responsibilities into our Activation Team to provide a cohesive and uniform data approach whether it be thru direct-sold IOs or thru programmatic ad tech partners• Agency team point of contact for all ad tech & data partnerships and integrations

• Responsible for all Audience targeting solutions covering two Microsoft Sales districts in Boston and NYC; managing $12MM+ annual targeting revenue generated from client direct, agency and channel partners; achieving 100%+ quota attainment every year• Accountable for both direct-sold and programmatic targeting strategies, evangelizing all Microsoft targeting solutions based on agency/client buying methodologies • Responsible for all-up Microsoft Audience targeted solutions for cross-screen/multi-screen targeting story ensuring advertiser adoption across our ecosystem including MSN, Outlook, Xbox, Ads in Apps, Skype and Mobile • Partnered with agency trading desks and demand side platforms to drive programmatic adoption and revenue growth of the Microsoft Advertising Exchange • Partnered with multiple 3rd party data providers including Blue Kai, DLX, IXI, Acxiom and Experian on various audience targeting and segmentation strategies• Key stakeholder on major platform migrations & feature development, represented voice of field and collaborated with internal groups on education and field trainings

• Responsible for Microsoft Advertising revenue across all digital properties under the Microsoft Advertising umbrella; MSN, Bing, Massive, Xbox, Mobile, Video, MSNBC, FoxSports, and Microsoft Media Network• Recognized as Top Sales Executive in Central Region, 2009• Recipient of Microsoft Gold Club and Microsoft Circle of Excellence Sales Achievement Awards based on revenue attainment and sales growth (2009)• Responsible for managing a $22MM+ portfolio of advertisers (Display & Search)• Created innovative brand and performance cross-platform digital programs (three-screen); PC, Mobile, TV• Primary digital sales and marketing contact to Fortune 500 marketers, strategic brands and agencies in Financial Services, Retail, Auto, and Travel industries• Strong expertise in online monetization strategies leveraging both search and display advertising

• Responsible for adCenter revenue generation from Search Engine Marketing firms• Drove 200% revenue growth against top SEM agencies within first 6 months • Participated in cross-group collaboration to increase Search and Display revenue• Actively managed work capacity by prioritizing account load with assigned SEM’s resulting in increased revenue• Identified and proactively communicated campaign-optimization solutions with clients and agency partners• Acted as Search evangelist, responsible for communicating new products, innovations, and program roll-out to agency partners• Shared best practices with multiple teams to improve overall sales effectiveness

• Successfully built the foundation for the corporate growth of one of the industry’s most successful professional Search Marketing consulting firm • Responsible for driving strategic and tactical company-wide initiatives to improve overall corporate growth and business objectives • Achieved continuous 100% YOY revenue growth since 2004• Developed relationships and won new business with leading Fortune 500 companies such as Discover Financial Services, Bank of America, GlaxoSmithKline, Medco, Merck, Kimberly Clark, Whirlpool• Negotiated and managed contracts and adherence to contractual scope of work• Frequently participated in press interviews and contributed bylined articles to various print and online publications• Responsible for the interdepartmental operations and communications of the Business Development team to improve workflow from Sales to Client Services• Developed comprehensive client proposals and delivered individualized presentations educating, informing, and selling customized Search Marketing solutions • Cultivated prospects and new business from networking events, industry colleagues, and agency partners