Orchestrated site re-designs and international launches of Thrasio.com to support corporate content, demand generation, communications initiatives, and talent acquisition as product owner. The re-launch positioned the company as a consumer-facing brand while maintaining the integrity of the seller funnel. Post-launch, improved site performance from 50% to 95%, resolved tech debt and increased user engagement.Oversaw company’s branded companion apps portfolio. Built iOS, Android, and web apps in cross-functional collaboration with product designers and developers.Improved app evaluation and transition from acquisition pipeline by creating best practices and processes.Assembled, launched, and maintained Thrasher Perks, a Shopify site offering discounts on hundreds of Thrasio products to full-time employees.

Provide strategic marketing, project management and writing services for a variety of businesses, including a digital start-up, a venture capital firm, non-profit organizations, small business owners and authors.

Held full ownership over the discovery, design, development, QA, deployment, and support of iOS and Android apps, websites, and admin portals for a Clutch-recognized New York app developer.Customized solutions for diverse customer base: HowUdish, Tailorie, Foodgroup, bopdrop, Honest Abe’s, Keepers, YesU/BridgeEdU, MagicMoney, Dress for Success, LastSeat, My HouseKeys, Red-Tile.Optimized alignment and transparency across Sales, Design, Development, and QA teams. Oversaw project budgets, drafted product roadmaps, planned sprints, authored specs, and set priorities.

Devised strategies, crafted pitches, managed projects, and delivered ongoing client support. Administered key client portfolio: CBS, The New Yorker, The Paris Review, Warner Bros., The CW, AMC Networks, A&E, Poetry Foundation, NFL Network, Rhodium Group, Yale Law Journal, Opening Act.Facilitated re-launch of company’s responsive website. Prepped and published copy and assets showcasing client work.