Melissa Yang

Melissa Yang Email and Phone Number

Digital Marketing Manger @ Samsung Electronics
Greenwich, CT, US
Melissa Yang's Location
Old Greenwich, Connecticut, United States, United States
About Melissa Yang

Marketing Specialist | Web UX & Content Expert | Project Management ProfessionalAs a dynamic marketing specialist with extensive experience in corporate branding, high-tech products, and enterprise solutions, I bring a strategic approach to digital marketing, product launches, and B2B event/showcase management. With a proven track record in sports and event marketing, I have successfully driven integrated marketing campaigns that enhance brand presence and foster business growth.I am passionate about leveraging web UX design and digital platforms to create seamless customer experiences while optimizing project management processes. My expertise spans across enterprise solutions and digital transformation strategies, ensuring that marketing efforts align with business goals to deliver measurable results.

Melissa Yang's Current Company Details
Samsung Electronics

Samsung Electronics

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Digital Marketing Manger
Greenwich, CT, US
Website:
samsung.com/in
Employees:
6523
Melissa Yang Work Experience Details
  • Samsung Electronics
    Digital Marketing Manger
    Samsung Electronics
    Greenwich, Ct, Us
    View
  • Samsung Electronics
    Digital Marketing Manger
    Samsung Electronics 2020 - Present
    Suwon-Si, Gyeonggi-Do, Kr
    • Built and executed the global strategy of Samsung.com UX• Led the homepage content curation across different divisions• Built the strategy of the customer shopping journey of global "Samsung.com"• Created the interactive 3D & virtual content on Samsung.com• Set up a consistent content plan for the global Samsung.com
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  • Samsung Electronics
    Global Marketing Manager
    Samsung Electronics Mar 2014 - 2019
    Suwon-Si, Gyeonggi-Do, Kr
    • Managed “Samsung Business” Global Campaign for Samsung B2B brand.• Launched Samsung Executive Business Center, coordinating with Solution Partners, Product Planning, R&D, Content Services, and Sales.• Led strategic partnership with following global solution partners, opening new business opportunities and long-term contracts.• Developed Global Marketing Campaigns for 2018 PyeongChang Olympics and FINA Swimming Championship, including Torch Relay Campaign Strategy, Digital Marketing, and PR.
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  • Samsung Electronics
    Apac Marketing Manager, Samsung Mobile
    Samsung Electronics Jan 2013 - Mar 2014
    Suwon-Si, Gyeonggi-Do, Kr
    • Planned Samsung Mobile Sales and Marketing strategy for APAC regions.• Led content partnerships to increase Samsung Galaxy tablet sales• Executed campaigns for Galaxy Note 3 and Galaxy S5, supporting retail marketing and partnerships for regional subsidiaries. Contributed to achieving #1 M/S in Singapore, Thailand, and Malaysia
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  • Samsung Electronics
    Global Marketing Manager
    Samsung Electronics Jan 2009 - Jan 2013
    Suwon-Si, Gyeonggi-Do, Kr
    • Led Corporate Marketing Campaigns for 2012 London Olympics, including Media Strategy, Digital Marketing, Media Partnership, and PR. • Directed Samsung Mobile Explorer blogger campaign, Hope Relay digital campaign, Media partnerships, assisting marketing efforts of regional HQs and global subsidiaries.• Conducted Global partnership for Sports Sponsorships and CSV programs:- Asian Games, Chelsea FC, Sports Accord (Sports and Youth) - Nobel Museum, Cruft Dog Show, YouTube (Culture and Education)
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  • Samsung Electronics
    Product Marketing Manager, Semiconductor And Storage Products
    Samsung Electronics Dec 2005 - Dec 2008
    Suwon-Si, Gyeonggi-Do, Kr
    • Developed integrated marketing strategy for Semiconductor and Storage products (SDD/HDD) in charge of launching campaigns, digital products, PR, global IT exhibitions, and creative advertising. • Led following content partnership programs to launch new external HDD, obtaining # 1 M/S in Korea.• Google, Sony Pictures, CJ E&M, and KBS Media • Directed new product designs for external HDDs and SSDs, collaborating with Product Planning, Design, R&D, and Sales
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Melissa Yang Skills

Product Marketing Marketing Management Marketing Strategy Key Account Management Product Launch New Business Development Market Analysis Business Strategy Marketing Communications Project Management Multi Channel Marketing Design Thinking

Melissa Yang Education Details

  • Goldsmiths, University Of London
    Goldsmiths, University Of London
    Management Of Innovation (With High Merit)
  • Yonsei University
    Yonsei University
    Communication And Management (Valedictorian)
  • Ucla
    Ucla
    Exchange Student
  • Uc San Diego
    Uc San Diego
    Exchange Student

Frequently Asked Questions about Melissa Yang

What company does Melissa Yang work for?

Melissa Yang works for Samsung Electronics

What is Melissa Yang's role at the current company?

Melissa Yang's current role is Digital Marketing Manger.

What schools did Melissa Yang attend?

Melissa Yang attended Goldsmiths, University Of London, Yonsei University, Ucla, Uc San Diego.

What are some of Melissa Yang's interests?

Melissa Yang has interest in Social Services, Arts And Culture.

What skills is Melissa Yang known for?

Melissa Yang has skills like Product Marketing, Marketing Management, Marketing Strategy, Key Account Management, Product Launch, New Business Development, Market Analysis, Business Strategy, Marketing Communications, Project Management, Multi Channel Marketing, Design Thinking.

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